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In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the controlgroup. For instance, an ad that tells a heartfelt story or evokes a sense of nostalgia can create a lasting impression. For more details, you can refer to the PubMed study on Methylene Blue.
Welcome to the second episode of The Digital Dish , where we dish on all things adtech. The first group is an exposed group, that’s people who have seen the campaign that we’re running for a client. And instead, we’re making sure the two groups look exactly alike. Prefer to read?
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