The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Marketers can use this knowledge to create more effective ads. Understanding mirror neurons can help improve engagement and conversion rates.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Audience 130

The Ad Tech Blog

JUNE 24, 2024

Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Poor Conversion Rates Poor conversion rates are another common problem in the industry. How can I optimize my landing pages for better conversion rates?

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

The Ad Tech Blog

JULY 18, 2024

AI bias in advertising is a significant concern in the ad-tech industry. The Challenge of Bias in AI-Driven Advertising Identifying the Problem AI bias in advertising is a significant challenge in the ad-tech industry. Diverse training data is crucial for reducing bias.

Advertising 130

Advertising Conversion Rate Ad Tech Audience 130

The Ad Tech Blog

AUGUST 28, 2024

Challenges in the Advertising Industry Low Engagement and Conversion Rates One of the biggest challenges in the advertising industry is low engagement and conversion rates, especially on mobile platforms. This leads to increased brand loyalty, higher conversion rates, and better overall campaign performance.

Advertising 162

Advertising Conversion Rate ROI Audience 162

The Ad Tech Blog

JULY 3, 2024

This approach can significantly improve engagement and conversion rates. For instance, personalized email campaigns often see higher open and click-through rates compared to generic ones. Poor Conversion Rates Poor conversion rates are another common challenge faced by marketers.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

The Ad Tech Blog

APRIL 30, 2024

Metrics and Measurement Measuring user engagement in AR advertising involves tracking various metrics such as dwell time, interaction rates, and conversion rates. Interaction rates involve actions taken by the user within the AR experience, such as tapping, swiping, or interacting with virtual objects.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

The Ad Tech Blog

JUNE 28, 2024

Real-time data processing is crucial for dynamic bidding in the ad tech industry. This article explores the key aspects of real-time data stream processing, its challenges, and solutions, providing insights for CTOs, software development managers, and product managers in ad tech startups and medium-sized companies.

Machine Learning 130

Machine Learning Ad Tech Conversion Rate Education 130

The Ad Tech Blog

JUNE 6, 2024

This allows for more personalized and relevant advertising, which can significantly improve engagement and conversion rates. Using analytics tools, marketers can monitor key metrics such as engagement rates, conversion rates, and ROI. This will lead to higher engagement and conversion rates.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

The Ad Tech Blog

JUNE 18, 2024

Studies have shown that repeated exposure to an ad can increase the perceived truthfulness of the message , a phenomenon known as the illusory truth effect. This can lead to higher engagement and conversion rates. Step 2: Implement A/B Testing A/B testing is a powerful tool for determining the optimal ad frequency.

A/B Testing 130

A/B Testing Conversion Rate Machine Learning Click Through Rate 130

The Ad Tech Blog

APRIL 8, 2024

While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

The Ad Tech Blog

JULY 14, 2024

This transparency builds trust between users and advertisers, leading to better engagement and conversion rates. Challenges in Mobile Advertising Low Engagement and Conversion Rates One of the biggest challenges in mobile advertising is low engagement and conversion rates.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

The Ad Tech Blog

JUNE 5, 2024

Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing. Businesses should implement robust analytics to track user engagement, conversion rates, and other relevant metrics.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

The Ad Tech Blog

APRIL 26, 2024

Marketers and designers often struggle with the one-size-fits-all approach, which fails to consider the unique behaviors and needs of individual users, leading to lower engagement and conversion rates. Use A/B testing and other techniques to continuously refine your ads based on user feedback and interaction data.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

The Ad Tech Blog

APRIL 29, 2024

Key metrics include engagement rates, conversion rates, and ROI. Increased Micro-Influencer Partnerships – Brands will leverage micro-influencers more extensively for authentic engagement and higher conversion rates. How can brands measure the success of social commerce campaigns? Absolutely.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

The Ad Tech Blog

JULY 7, 2024

When users feel that their privacy is respected, they are more likely to engage with the ads and services offered. This can lead to higher engagement and conversion rates, addressing one of the key challenges faced by marketing professionals. Implementing robust consent mechanisms can also enhance user experience.

GDPR 130

GDPR Mobile Ads Conversion Rate Conversion 130

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. AR ads offer immersive experiences that can significantly increase the effectiveness of campaigns by engaging users more interactively.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech

JULY 18, 2023

In fact, this year ad-supported video-on-demand (AVOD) platforms are expected to see more than triple the growth in U.S. And with all the advancements that have been made in the CTV ad tech space, it’s easier than ever for brands to use connected TV just like they do other ad channels.

Conversion Rate 98

Conversion Rate Conversion Audience Ad Tech 98

Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways. Get started here.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

The Ad Tech Blog

JULY 8, 2024

When influencers successfully transfer positive emotions to their audience, it can lead to higher engagement rates, increased trust, and, ultimately, better conversion rates. Traditional metrics such as click-through rates and conversion rates may not fully capture the emotional impact of a campaign.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

Martech Series

MARCH 1, 2023

Mobi-AI is integrated with the company’s Advangelists’ Ad Tech Operating System (ATOS) and leverages machine learning and AI to analyze user behavioral patterns, first-party data, CRM data, contextual information, and utilizes content-based n-gram natural language processing. Mobiquity Technologies, Inc.,

Machine Learning 81

Machine Learning Advertising Conversion Rate MarTech 81

AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Advertising 52

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Conversion 52

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad networks that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Conversion 52

The Ad Tech Blog

JULY 13, 2024

This can lead to higher conversion rates, increased brand loyalty, and a stronger overall brand presence in the market. Traditional metrics like click-through rates and conversion rates may not fully capture the emotional engagement of consumers.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

illumin

FEBRUARY 6, 2024

mobile conversion rate for behavior-based SMS messages. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. The platform’s users sent over 2.2 SMS marketing has also proven effective for mobile sales.

Marketing 95

Marketing Communications Conversion Rate Conversion 95

Ad Monsters

AUGUST 22, 2024

The MFA site traffic craze was a hot topic in ad tech last year. At the time of the craze, MFA sites made up 15% of global programmatic ad spend , but agencies were working to combat them, much like AdLib and Jounce, and are working on them now. Has the ad tech industry gotten better at eliminating MFAs?

Media 115

Media Ad Tech Conversion Rate Agency 115

Playwire

JANUARY 18, 2024

AMP's Limitations : Restrictions in AMP often lead to lower user engagement and conversion rates compared to fully optimized mobile pages. Disabling AMP : Guides are provided for disabling AMP in CMS platforms like WordPress, Squarespace, and others, emphasizing the importance of 301 redirects.

Conversion Rate 52

Conversion Rate Ad Tech Conversion 52

AdPushup

NOVEMBER 16, 2022

If you want to improve your conversion rates, here’s a list of ad automation strategies to get you started. Ad automation is one of the most powerful things you can do to increase conversions on your website. Although it requires only a little technical expertise, it is often overlooked.

Conversion 72

Conversion Conversion Rate Ad Ops Ad Tech 72

The Ad Tech Blog

MAY 1, 2024

Moreover, SMEs may lack the expertise to integrate complex AI systems or to interpret the vast amounts of data generated from their ad campaigns. This can lead to suboptimal personalization, where ads are not as effectively tailored to individual users as they could be, resulting in lower engagement and conversion rates.

Machine Learning 130

Machine Learning GDPR Conversion Rate Conversion 130

Basis

SEPTEMBER 6, 2022

The conversion rates will be music to your ears!”. So, what makes audio so unique, why is the category booming, and why should digital audio advertising be a larger part of your media conversations? Audio content is surging, audio ad tech is maturing, and just about everyone is listening.

Conversion Rate 98

Conversion Rate Conversion Entertainment Ad Tech 98

illumin

JUNE 4, 2024

Only listeners who already hear ads will be offered the voice-activated ones, which ask the listener to agree to hear additional content (users must actively say “yes” to initiate). Ultimately, this can lead to higher conversion rates and a better return on investment for advertisers because brands get their message across to consumers.

Conversion Rate 110

Conversion Rate Conversion Advertising ROI 110

The Ad Tech Blog

JUNE 23, 2024

As a result, companies may see a decline in key performance metrics such as click-through rates, conversion rates, and overall user satisfaction. This feeling of intrusion can further reduce their willingness to engage with personalized content.

Machine Learning 130

Machine Learning Click Through Rate Conversion Rate Marketing 130

Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. So much so, that it could be a bit of information overload for the ad tech newbie or veteran. We’ve heard it all before.

Cookies 111

Cookies Ad Tech Audience Pop-Up 111

illumin

DECEMBER 13, 2023

Conversion rate Conversion rate is another commonly used email marketing data point. While conversion rate may be confused with clickthrough rate, it is different in that not everyone who clicks a link in an email will follow through with an action. Follow @illuminHQ

Conversion Rate 52

Conversion Rate Marketing Conversion Communications 52

PubMatic

JUNE 21, 2024

Integrating CTV and commerce media strategies offers advertisers an unparalleled opportunity to enhance brand visibility, engagement, and conversion rates across the consumer journey. Alongside this spend, advertiser awareness of the value of first-party shopper data has grown, driving commerce media spend driven deeper into CTV.

Media 104

Media CPM Retail Conversion Rate 104

The Ad Tech Blog

SEPTEMBER 11, 2024

This can lead to more personalized and targeted marketing strategies, resulting in higher conversion rates and customer satisfaction. Challenges in the Advertising Industry Inconsistent Ad Campaigns One of the biggest challenges in the advertising industry is the inconsistency of ad campaigns.

Machine Learning 130

Machine Learning ROI Audience Media 130

Digiday

SEPTEMBER 16, 2022

For subscriptions, this could be conversion rates and the lifetime value of retention. For e-commerce, this could be affiliate fees, conversion rates and average order size. On the other end of the spectrum, events bring in revenue through ticket sales and shape reader loyalty. . “Are the incentives really aligned?”

Real Estate 69

Real Estate Conversion Rate Affiliates Conversion 69