Adweek

JUNE 9, 2022

What is big tech doing for small, medium and large publishers? Those are just some of the questions being asked in the IAB Tech Lab's 'Voice of the Publisher Survey.' What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions? The survey, in partnership with.

Conversion 261

Conversion Cookies Ad Tech 261

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

PubMatic

NOVEMBER 13, 2024

Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic Implementing closed-loop reporting systems that integrate advertising performance with actual sales data enables brands to see which ads drove the path to purchase.

Media 116

Media Ad Tech Retail Display Advertising 116

Adweek

NOVEMBER 9, 2022

No one likes an uninvited guest showing up at a private party and snooping on every conversation. Cookie syncing is when ad tech companies map a.

Cookies 246

Cookies Ad Tech Conversion Audience 246

AdExchanger

AUGUST 15, 2024

For Publicis, the answer has been to acquire retail […] The post Agency Ad Tech appeared first on AdExchanger. How to avoid a race to the bottom with marketer RFPs? And how to mollify shareholders, who look for fatter margins and growing revenue?

Ad Tech 104

Ad Tech Agency Retail Marketing 104

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Between the lines.

CPC 112

CPC Ad Tech Demand Side Platform Conversion Rate 112

VideoWeek

DECEMBER 17, 2024

Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. In some cases, buyers have been used as scapegoats by some ad tech platforms.

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.

Ad Tech 94

Ad Tech Conversion Communications Audience 94

Ad Monsters

APRIL 15, 2025

Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page. Im the trader of the ads, he said. Liu didnt know hed end up in ad tech. That said, the conversation is starting to shift.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

The Ad Tech Blog

JULY 25, 2022

Lead rank systems don’t leverage people’s connection; they are blind to this dimension that can highly contribute to the conversion. The post Lead Scoring appeared first on The Ad Tech Blog. Those users are more likely to be converted into customers.

Ad Tech 263

Ad Tech Conversion Marketing 263

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. Machine learning in Google ad tech has revolutionized targeting by analyzing vast amounts of data to predict user behavior and interests.

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

Ad Tech Daily

MARCH 9, 2023

. — Dealtale, a Vianai Company,the leader in causal AI for marketers, today announced its development of Marketing Co-pilot, a ChatGPT-like feature which allows marketers to […] The post Dealtale Announces the First Conversational AI Technology for Performance Marketing Analytics appeared first on Ad Tech Daily.

Conversion 111

Conversion Marketing Ad Tech Media 111

Digiday

MAY 15, 2024

Ad tech giant Colossus is in hot water amid accusations of duping advertisers into buying audiences they never intended to target. Shocked by the allegations, several of them are now scrutinizing their ad buys with the ad tech vendor to check if they’ve been misled. Continue reading this article on digiday.com.

Ad Tech 91

Ad Tech Conversion Audience Media 91

Ad Monsters

JANUARY 6, 2023

What if you had a crystal ball to look into the future of ad tech? Would you look into whether federal privacy regs pass and what impact that will have on buyers, sellers, vendors — and big tech? Would you look over to the other side of economic uncertainty to see when ad spend picks up again? Linear Be Gone! Multiverse.

Ad Tech 105

Ad Tech Ad Ops Cookies Conversion 105

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Digiday

FEBRUARY 19, 2024

The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. It’s something they’ve been able to do for a while, but Amazon’s ad executives are really emphasizing it these days.

Ad Tech 98

Ad Tech Demand Side Platform Marketing Conversion 98

Ad Monsters

SEPTEMBER 25, 2024

In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry. 8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech 1.

Ad Tech 105

Ad Tech Media Audience Marketing 105

Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. We reached out to some ad tech thought leaders for their points of view about what this means for the future of the third-party cookie and the ad tech ecosystem overall. Yet, we didn’t need a fortune teller to see this news coming.

Cookies 115

Cookies Ad Tech A/B Testing CPM 115

illumin

NOVEMBER 7, 2024

The move also comes after TikTok’s research found that adding search ads alongside in-feed ads has led to a 20% increase in conversions. According to TikTok’s Global Head of Monetization, David Kaufman, even users who don’t initially interact with an in-feed ad often engage after seeing the related search ad.

Search Advertising 105

Search Advertising Ad Space Conversion Ad Tech 105

Ad Monsters

MARCH 24, 2023

With over 15 years of experience in the ad tech industry, Chris Contreras now leads customer success efforts at MNTN. He started as a financial analyst at HBO and transitioned into the world of digital media and ad tech. For the onstage recording, the trio discussed Chris’ career development.

Ad Tech 97

Ad Tech Media Conversion Advertising 97

Adweek

DECEMBER 7, 2023

X's former ability to drive real-time conversations with moments such as Brand Bowl winners--which highlighted the best-performing brands. That, coupled with the lack of a closely aligned sales team, could find the platform missing out on one of its highest revenue-driving periods, the Super Bowl.

Conversion 354

Conversion Ad Tech 354

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

MNTN

SEPTEMBER 22, 2023

With CTV advertising , marketers can already reach those impulse spenders with granular audience data — they can measure their ads’ impact on specific audiences, then use that data to optimize their strategies and creative moving forward. There will always be a need to innovate, but why reinvent the wheel here?

Ad Tech 105

Ad Tech Conversion Audience Advertising 105

Adweek

JANUARY 30, 2024

Brands--including those that don't have a TV ad during the Big Game--are graduating from real-time conversations on X (formerly Twitter). Instead, they're spending Super Bowl-level digital budgets as early as two weeks before the game to drive sales, indicating how strategies have shifted since Elon Musk took ownership.

Conversion 347

Conversion Ad Tech 347

AdPushup

NOVEMBER 10, 2022

Conversion Rate Optimization and A/B testing are both popular services today, simply because of the direct and indirect benefits they have on the bottom line of businesses. The primary aim for every web marketer is to increase the traffic coming his way (while acquiring it, at a reduced cost) and improve the conversion rate.

Conversion Rate 98

Conversion Rate Conversion A/B Testing Marketing 98

Adweek

FEBRUARY 14, 2024

X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform. While costs per click are relatively low, inconsistent conversion and brand safety concerns are making SMBs wary of spending on X, five sources told.

Advertising 337

Advertising Conversion Ad Tech 337

Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. There is an outcry for Asian representation across many industries. Google Privacy Sandbox).

Ad Tech 98

Ad Tech Media Non-Profit Education 98

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Keystone will track the conversions and the value in order to provide the best offers in front of the right users.

Ad Tech 88

Ad Tech GDPR Demand Side Platform Conversion 88

Martech Series

JULY 26, 2022

The platform also includes estimated sales based on foot traffic conversions, giving marketers the ability to determine top line sales and return on ad spend. The post Reveal Mobile Receives Ad Tech Product of the Year Award Second Year in a Row appeared first on MarTech Series.

Ad Tech 90

Ad Tech Retail MarTech Conversion 90

Ad Monsters

MARCH 16, 2023

With mounting privacy regulations and Apple and Google making sweeping privacy-first ad tech updates, we have landed in the consent-based future. It feels like this is an evolution of the conversation around value exchange. LdJ: There’s been a debate in the ad tech space about a new term zero data.

Conversion 97

Conversion Ad Tech Audience Cookies 97

Exchange Wire

SEPTEMBER 6, 2022

The post Leading the conversation: the latest trends in Singapore appeared first on ExchangeWire.com. With ATS Singapore just two weeks away, we take a look at what’s going on in the city, and the wider APAC region. Read on for expert advice from some of our ATS Singapore speakers, as they discuss first-party data, [.].

Conversion 98

Conversion Ad Tech 98

Ad Monsters

APRIL 11, 2023

We talked to Jamie about running an all-women legal team at Mediavine and how she strives to promote diversity daily. Yakira Young: A small percentage of women run in-house counsel at tech companies. That percentage is even smaller for ad tech! JL: Mediavine really celebrates innovation, as evidenced by their ad tech.

Ad Tech 97

Ad Tech Education GDPR Ad Space 97

Adweek

NOVEMBER 20, 2023

In a conversation at Adweek's NexTech conference in New York, Reed shared several examples of.

Conversion 300

Conversion Advertising Marketing Ad Tech 300

Ad Monsters

MAY 17, 2023

While working in the digital media and ad tech industry, Gupta noticed a problem that wasn’t being addressed and was hindering progress. When U of Digital was founded in 2018, it was focused on specific areas of the industry, namely the areas where Gupta had previous experience, like sales teams at ad tech companies.

Education 97

Education Conversion Ad Tech Shipping 97

The Ad Tech Blog

JUNE 1, 2024

Effective use of AI-driven personalization can lead to higher conversion rates and better ROI for advertisers. Technical Overview AI-driven personalization engines in ad design operate by collecting data from various sources, such as user demographics , browsing history , and purchase behavior. How does AI personalize ads?

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

The Ad Tech Blog

JULY 12, 2024

Applications in Ad-Tech AI Advertising In the ad-tech AI advertising industry, consumer behavior modeling is used to optimize real-time bidding, personalize ad content, and improve programmatic advertising. Additionally, these insights help in reducing ad spend wastage and improving overall campaign effectiveness.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech GDPR 130

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . Ad tech professionals always look for the best ways to resolve CTV’s measurement challenges.

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95