Ad Monsters

JANUARY 6, 2023

What if you had a crystal ball to look into the future of ad tech? Would you look into how the advertising ecosystem will function a couple of years after Chrome finally kicks third-party tracking cookies to the curb? Would you look over to the other side of economic uncertainty to see when ad spend picks up again?

Ad Tech 105

Ad Tech Ad Ops Cookies Conversion 105

Ad Monsters

NOVEMBER 25, 2024

Across the aisle, Therran Oliphant, SVP Ad Tech, Agency Partners at Flashtalking by Oceanmedia, and the buy side champion, acknowledged his team’s challenges due to fragmentation. “There is a sprawl of data sets, and we must collect them from multiple places.

Cookies 105

Cookies Audience Ad Tech Conversion 105

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. There are mixed reactions to this news.

Cookies 111

Cookies Ad Tech Advertising Audience 111

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. The IAB Tech Lab found few use cases viable in the Sandbox. The real thing.

Cookies 115

Cookies Ad Tech Advertising Media 115

illumin

MAY 30, 2024

Contextual targeting is not a one-to-one replacement for third-party cookies, but it is an important part of a holistic targeting strategy in the wake of Google’s decision to remove third-party cookies from its platform. Marketers need a holistic strategy when looking for a replacement for third-party cookies.

Cookies 96

Cookies Audience Ad Tech Conversion 96

Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. There is an outcry for Asian representation across many industries. Google Privacy Sandbox).

Ad Tech 98

Ad Tech Media Non-Profit Education 98

Ad Monsters

MARCH 16, 2023

With mounting privacy regulations and Apple and Google making sweeping privacy-first ad tech updates, we have landed in the consent-based future. Those identifiers are being reduced by the deprecation of third-party cookies throughout tracking, transparency, and also the removal of mobile identifiers. Is zero PD really a thing?

Conversion 97

Conversion Ad Tech Audience Cookies 97

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Keystone will track the conversions and the value in order to provide the best offers in front of the right users.

Ad Tech 86

Ad Tech GDPR Demand Side Platform Conversion 86

Ad Monsters

FEBRUARY 28, 2025

In this conversation, we dig into the role of AI in transforming workplace and marketplace inclusion, the evolution of inclusive experience design, and what media leaders need to know to stay ahead. What This Means for Ad Tech and the Sell Side LdJ: Ad tech and publishers are scrambling to redefine audience targeting for a post-cookie world.

Media 65

Media Advertising Ad Tech Audience 65

Ad Monsters

AUGUST 28, 2024

Google’s recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment for the web. George London, CTO of Upwave, explores what this means for the future of digital privacy and the ad tech ecosystem. But with or without third-party cookies, the web must go on.

Cookies 99

Cookies Ad Tech Advertising Conversion 99

Ad Monsters

AUGUST 13, 2024

Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. This proves that Dotdash Meredith can drive national brick-and-mortar sales for a brand without any cookie or identifier,” Lindsay Van Kirk, Senior Vice President and General Manager of D/Cipher told ADWEEK.

Cookies 103

Cookies Ad Ops Ad Tech Conversion 103

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. Which ad tech vendors are delivering the most value to your business? What are the challenges publishers face when it comes to Googles U-turn on cookies?

Education 59

Education Cookies Ad Tech Media 59

Ad Monsters

FEBRUARY 20, 2025

More direct conversations around data access, custom reporting, and collaborative testing will be the norm. Whether its AI-driven creative, privacy-first audience solutions, or proving performance without cookies, the future belongs to those who work together. The road ahead for Privacy Sandbox is paved with uncertainty.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Ad Monsters

JULY 8, 2022

Change is inevitable, especially in the ad tech space which is constantly developing new systems to improve itself. A new wave of experimental ideas is washing over the ad tech industry that many believe will ultimately have a great impact on the open web. . The first era of the internet was created in the 90s.

Advertising 98

Advertising Cookies Ad Tech Non-Profit 98

Ad Monsters

FEBRUARY 9, 2024

As a unified, offline-online identity graph, we can connect together a wide variety of consumer touchpoints and enable the measurement of media tied to conversions. YY: Can you explain how the advanced AI used in TransUnion’s upgraded identity graph enhances identity resolution and demographic enrichment for ad tech purposes?

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. Although Google delayed their third-party cookie cut-off, there have to be new and effective ways to aggregate consumer data in an ethical manner. .

Cookies 111

Cookies Ad Tech Audience Pop-Up 111

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. And so is consent.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

Ad Monsters

JUNE 27, 2024

Discover how top publishers are transforming their revenue models and embracing AI at Cannes Lions 2024, with insights from industry leaders on transparency, CTV, and innovative ad tech strategies. With AI search tools impacting traffic and cookie deprecation on the horizon, publishers are focusing on building loyal user bases.

Ad Tech 98

Ad Tech Cookies Audience Media 98

Martech

JULY 14, 2021

“If it disappears without a replacement, then along with the end of 3rd party cookies, advertisers may see a dramatic shift in the effectiveness of interest-based audience targeting. So despite recently announced delays in the retirement of 3rd party cookies in Chrome, it’s worth knowing what FLoC is all about.”.

Healthcare 112

Healthcare Marketing Cookies Electronics 112

Ad Monsters

DECEMBER 14, 2023

In the United States, the cookie replacement talk is all Privacy Sandbox this, Privacy Sandbox that, but in the UK, they seem to move to the beat of a more skeptical drum. Whether you’re an ad tech company, publisher, or buyer, you will transact with the tech giant in some capacity.

Cookies 116

Cookies Conversion Ad Tech Advertising 116

PubMatic

APRIL 17, 2024

Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences. We are seeing a new programmatic advertising ecosystem emerge in real time.

Header Bidding 110

Header Bidding Cookies SEO Audience 110

VideoWeek

DECEMBER 12, 2022

Except Google maintained, as has been the case with the removal of third-party cookies from its Chrome web browser, that it wouldn’t do anything drastic before a suitable, more privacy friendly replacement was ready to go. For Google’s solution, ad tech measurement providers complete an enrolment process with the API.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

Ad Monsters

JANUARY 24, 2023

Does it reflect their feelings about the typical ad tech user experience? MK: The idea that desktop adblocking had peaked was first floated in an article by a prominent trade publication, based on industry research and anecdotal commentary provided by stakeholders in the ad tech industry.

Conversion 75

Conversion Audience Ad Tech Advertising 75

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Data onboarding.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Lemonads

MAY 16, 2021

But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. And, even though this concept has been outdated in some industries, it’s still a relevant term in the ad tech space.

Ad Tech 52

Ad Tech Cookies Affiliates Audience 52

Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model.

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Digiday

MAY 24, 2023

The third-party cookie is going away (eventually, probably), but cookieless identifiers remain somewhat half-baked. Personalization is a priority for many advertisers, but it comes with added costs. Ad tech firms are becoming much more capable, but this is making the programmatic supply chain a bit more complicated.

Ad Exchange 72

Ad Exchange Marketing Cookies Ad Tech 72

Monetize More

NOVEMBER 15, 2022

Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. The framework is free and you can scale easily without the need for cookie-synching.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

Ad Monsters

JUNE 13, 2024

The technique aims to address deprecated third-party cookies with deterministic and probabilistic methods to connect user identities. Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? A publisher can assign their user ID, even without cookies, and share it with the DSP.

Cookies 64

Cookies Advertising Conversion Ad Tech 64

The Ad Tech Blog

JULY 3, 2024

This approach can significantly improve engagement and conversion rates. Poor Conversion Rates Poor conversion rates are another common challenge faced by marketers. Improving conversion rates requires a data-driven approach. Companies will need to stay updated on these regulations and adapt their practices accordingly.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Ad Monsters

JULY 15, 2024

We sat down with Teads’ executives at Cannes to discuss how the ad tech company is helping publishers navigate cookie deprecation, the current state of journalism, elections, and more. Through Teads’ Publisher Lab, the SSP hosts off-the-record conversations with publishers where they can all work together to derive roadmaps.

Cookies 64

Cookies Conversion Education First-Party Cookies 64

Ad Monsters

APRIL 23, 2024

Sitting beachside at the Yahoo Cabana at Possible, we had a very in-depth conversation with Roodman about targeting and addressability. They have developed the ability to strip out identifiers in real time , not only for cookies but also in apps. He assured us that Yahoo DSP’s upcoming developments will prioritize measurement.

Advertising 105

Advertising A/B Testing Conversion Audience 105

TechCrunch Ads

AUGUST 5, 2022

“Most browsers’ default tracking protection focuses on cookie and fingerprinting protections that only restrict third-party tracking scripts after they load in your browser. to determine whether an ad click actually led to a purchase).

Ad Click 104

Ad Click Cookies Conversion Advertising 104

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. ID Loss’s Impact on KPIs.

Viewability 101

Viewability Advertising Impressions Cookies 101

Digiday

FEBRUARY 14, 2023

Among them are today’s macroeconomic uncertainty, Criteo’s reliance on third-party cookies and depressed ad tech valuations, which bode ill for Criteo’s prospects, said Nikhil Lai, a senior analyst at Forrester. Criteo has a ton of purchase and conversion data.

Ad Tech 89

Ad Tech Retail Cookies Audience 89

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59