Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

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Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? For instance, PubMatic (the SSP that arguably kicked off the latest wave of ad tech listings) reported an 11% revenue increase in Q3, taking its total to $64.5

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MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

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Digiday

NOVEMBER 14, 2022

The combined entity will be known as Lumen with the new look outfit — a combination of Avocet’s demand-side platform and Lumen Research’s eye-tracking technology — now aiming to further its attention measurement wares in the U.S. million, or £3 million, from FirstPartyCapital. ” Lumen’s $3.5 ” .”

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Digiday

JANUARY 18, 2023

Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. Time and again, ad execs are saying the same thing. “We This isn’t a new idea per se.

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Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. The prize will be optimized conversions.” “Order Management” Card Enters the Game What can go wrong here?

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Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business.

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Digiday

SEPTEMBER 26, 2022

Or rather, these publishers, armed with first-party data, seem more able to put their best foot forward in pursuit of ad dollars, he continued. Commercial execs from The Athletic and Minute Media are going after ad dollars directly, not via independent ad tech vendors. The anecdotal evidence from publishers backs this up.

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Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. What’s new? “This will result in higher ROI for buyers and increased revenue for publishers.”

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Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. How to measure the success of programmatic mobile ads?

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Digiday

NOVEMBER 13, 2022

“So with that PMP tool and our [demand-side platform] partners, we’re able to make sure we are maximizing unique household reach but also not wasting impressions.” ” As for the revenue assurance that streaming ad sellers seek and has them gravitating toward PG deals, Wurzburger addressed that argument.

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PubMatic

OCTOBER 24, 2022

Standardized ad formats : As the market for mobile and in-app advertising scales, using ad formats that meet Interactive Advertising Bureau (IAB) standards is critical to capturing global spend. Conversely, not adhering to these standards can result in a publisher’s ad revenue taking a serious hit.

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Digiday

SEPTEMBER 20, 2022

By that measure, e-commerce and retail media rank quite highly, as GroupM issued a deep dive into the economics of both segments and Walmart expanded its partnerships on its marketplace, Connect, to include social platforms and ad-tech providers. First, the Walmart news. The undisputed leader of e-commerce — Alibaba, at $1.2

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InMobi

AUGUST 17, 2023

Francisca joined the InMobi Exchange team to manage demand partnerships in October 2021. In this conversation, she shares insights about her role and her #LifeAtInMobi. Tell us about your role at InMobi In my current role at InMobi, I work with the demand partnerships team. What made you join InMobi?

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Digiday

JANUARY 20, 2023

.” A shift in focus amid industry changes In the weeks leading up to the announcement made today (January 20), separate sources told Digiday that insiders within the Google Ads team were bracing themselves for layoffs as far back as November.

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Digiday

DECEMBER 20, 2022

The list of casualties is not limited to the industry’s largest social platforms as countless ad tech companies are also feeling the pain with iPhone users (one of the most highly desirable demographics among marketers) much more difficult for advertisers to target and track.

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Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation.

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Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation.

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Digiday

FEBRUARY 21, 2023

The flexibility conversation over the past few years has largely concentrated on traditional TV’s cancelation options. This year it seems set to shift to the streaming side. But the tune may take on a new, programmatic-inflected pitch in 2023. Discovery making their inventory available through it for programmatic purchase.

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Digiday

FEBRUARY 15, 2023

“I do see us [launching] short-form [videos] across more shows before we would launch a standalone YouTube channel [for other podcasts in their portfolio],” he added, optimistic that interested viewers would find the shows on podcast apps on their own. Asked if they were using ChatGPT, The Post and the Guardian confirmed they are not.

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Monetize More

MAY 30, 2023

Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. Find out more about Unity Ads here. Demographic Location.

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Digiday

APRIL 5, 2023

Havas Media Group’s execs are using AI to power custom algorithms in the demand-side platforms — or ad tech used to place programmatic bids — to get 25%+ improvements in the cost per acquisition charged when the ads it buys lead to a conversion.

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Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. Since its inception, Flip has run completely on Google Cloud. Image: Flip Architecture.

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Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. Since its inception, Flip has run completely on Google Cloud. Image: Flip Architecture. To learn more about Flip, speak to a member of our team today.

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Monetize More

JANUARY 18, 2023

With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. See more benefits knowonlineadvertising.com.

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InMobi

JULY 17, 2023

A journey of unconventional choices and paths that have led her to where she is today, Amy shares it all with us in this candid conversation. Before I was introduced to the ad tech world, I was actually in a completely different industry and had pursued a career as a fashion model for over ten years, straight out of high school.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. These companies then make these packages of data available to various ad tech partners.

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Digiday

SEPTEMBER 22, 2022

Here are some highlights from the conversations subject-by-subject. — Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. Stuck in the conversion funnel.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. AdTech Ecosystem: What is it and Who is it For?

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Smart-Hub

APRIL 12, 2024

Tracking clicks is a way to get a general understanding of how the audience is responding to an ad. Conversions A conversion occurs when a user takes a desired action: for instance, this can be signing up for a newsletter or free trial, purchasing a product, booking a demo, etc.

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Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details.

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Monetize More

NOVEMBER 15, 2022

The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. Once you switch to UID2, you’ll see an increase in conversions and an overall 20-30% reduction in average cost per acquisition (CPA). Unified ID 2.0 features and benefits. Affordable alternative.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

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VideoWeek

JUNE 21, 2024

The Trade Desk Threatens to Shut Off Access to Yahoo Videos The Trade Desk, a demand-side platform (DSP), has told buyers it will no longer monetise Yahoo’s video, accusing the publisher of mislabelling its inventory. Previously owned by Advantage Solutions, Jun Group delivers video and display ads into mobile games.

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VideoWeek

MAY 8, 2024

Finally Google announced that it is contributing PAIR, its data collaboration tool, to IAB Tech Lab, making it an open industry standard. The deal with The Trade Desk will make Roku’s media, audience, and behavioural data available within The Trade Desk’s platform for campaign targeting and optimisation, via private marketplaces.

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Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. Formerly known as AirPush, Airnow Media is a demand-side platform and a part of the Airnow mobile app management platform.

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illumin

NOVEMBER 20, 2023

It utilizes automated technology and data-driven insights to optimize real-time ad placements. Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. Media buyers track the performance of the ads and make necessary adjustments to improve results. Follow @illuminHQ

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