Ad Tech Conversion Verification services 
Monetize More
MARCH 2, 2023
With Real-Time Bidding advertisers can specify where to promote their products or services and use ad verification services to prevent their ads from showing on illicit websites or pages. Brand protection: For an advertiser, protecting their brand is very important.
Digiday
MARCH 12, 2023
Here is a sampling of our conversation: Engagement-based KPIs and clients overreacting “[We’re getting] multiple conflicting primary KPIs [from the client]. They say, ‘I would like to drive conversion but also test out some consideration.’ Both are equally as important. But they want to do it with the same budget.”
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InMobi
JUNE 5, 2018
Below you’ll find a plethora of information about the various players in the ad tech ecosystem. There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. Verification Tech Verification services add an additional layer of tech to each ad campaign.
Smart-Hub
JUNE 17, 2024
Thus, instead of being shown on particular websites that can be visited by anyone, ads can be displayed on any website connected to the programmatic ecosystem and shown to users who are potentially interested in the promoted product or service. However, most DSPs are equipped with traffic verification and other features.
Adtelligent
APRIL 4, 2025
According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. Wasted budgets – Companies spend money on ads that are never seen by real users.
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