Ad Monsters

JUNE 18, 2024

Known for its influential role in the ad tech ecosystem, The Trade Desk’s move to create this list has sparked a range of reactions from industry experts, publishers, and advertisers alike. Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP.

Real Estate 69

Real Estate Viewability Cookies Conversion 69

PubMatic

JULY 27, 2022

Brand advertisers are looking for engagement and conversion, which means making sure in-app gamers are viewing ads (viewability) and completion rates (view through rate) are high. So, to start, game developers should consider designing ad placements that will engage with gamers to drive those metrics.

Click Through Rate 113

Click Through Rate Viewability Impressions Advertising 113

YieldBird

MAY 31, 2023

Ad fraud warning signs Thankfully, there are ways to detect ad fraud and cut it off before it makes too big of an impact on your bottom line. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

VideoWeek

OCTOBER 11, 2022

However conversations which began three years ago have now brought Netflix on board. BARB would need Netflix’s further cooperation on that front, since only a yet-to-be-seen fraction of Netflix’s total viewing hours will feature ads.

Viewability 111

Viewability Audience Conversion Advertising 111

Digital Remedy

FEBRUARY 16, 2022

By integrating Oracle Moat’s brand safety and verification technology, Digital Remedy has successfully driven down IVT rates and increased viewability rates, consistently outperforming industry benchmarks quarter-over-quarter. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

By integrating Oracle Moat’s brand safety and verification technology, Digital Remedy has successfully driven down IVT rates and increased viewability rates, consistently outperforming industry benchmarks quarter-over-quarter. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Digiday

JUNE 5, 2022

In this iteration of the “green conversation,” the focus seems to center around digital processes that consume excessive amounts of energy or lead to excessive emissions. Last week, attention metrics firm Adelaide promoted its AU metric to optimize ad campaigns to be more effective, and therefore less wasteful.

Media 72

Media Ad Tech Machine Learning Viewability 72

Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. The conversation evolved into a much larger discussion after one publisher posed a question about Core Web Vitals. “I New regulations are making it harder to collect consumer data.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

Ad Monsters

FEBRUARY 8, 2023

We spoke with Amanda Dean , Head of Programmatic Partners and Strategy, IBM Watson Advertising; Adam Gray , Senior Director, Programmatic Growth, timehop & Nimbus; Ron Duque , Head of Advertising and Ad Tech Operations, WeatherBug; and Marc Santiago , VP, Programmatic Engineering, Nimbus.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52

Digiday

OCTOBER 4, 2022

Evie, a YouTuber and founder of LongHairPrettyNails, used Linkpop to support her most recent product launch and was able to increase social sale conversions by more than 600%. For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface. Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

JUNE 16, 2022

While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. Watching @Scrilla100 and @Myles_Younger have a twitter conversation IRL. Viewability has a problematic history in advertising.

Viewability 52

Viewability Cookies Retail eCommerce 52

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Currencies : Real-time currency conversions.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

YieldBird

DECEMBER 15, 2021

However, there are technological possibilities that will allow Publishers to improve their page speed and commensurately increase quality and conversion rates. With higher Viewability, we have an additional chance to increase the scale of the shares, e.g. in PMP. One such solution is lazy loading. Table of contents.

Viewability 52

Viewability A/B Testing Conversion Rate Conversion 52

Brid.tv

SEPTEMBER 25, 2024

Advertisers pay for each acquisition e.g., a sale or sign-up that comes from the placed ad on the publisher’s website. This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. This helps you avoid overpaying for ad inventory.

CPM 52

CPM CPC Advertising CPA 52

Digiday

SEPTEMBER 22, 2022

Here are some highlights from the conversations subject-by-subject. — If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. Stuck in the conversion funnel. The conversion rates we never really saw improve.

Media 68

Media Cookies Conversion Rate Affiliates 68

Smart-Hub

APRIL 12, 2024

Tracking clicks is a way to get a general understanding of how the audience is responding to an ad. Conversions A conversion occurs when a user takes a desired action: for instance, this can be signing up for a newsletter or free trial, purchasing a product, booking a demo, etc.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

YieldBird

MAY 31, 2023

Ad fraud warning signs Thankfully, there are ways to detect ad fraud and cut it off before it makes too big of an impact on your bottom line. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Agency Media Ad Tech 97

Monetize More

JANUARY 18, 2023

This increases chances for conversions and means less money lost on ineffective advertising. #2 6 – Greater reach: With programmatic software, you can reach potential customers worldwide by placing ads within multiple ad networks, partners, channels and geographical locations. See more benefits knowonlineadvertising.com.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

OCTOBER 10, 2024

Doing this in real time provides valuable insights into which touchpoints drive the most conversions. This makes it far easier to pinpoint exactly how each touchpoint affects conversion rates. This considers all key moments that lead to a conversion not just the last trigger point. AI can also spot viewability fraud.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

VideoWeek

MARCH 11, 2024

The report tells a story of how MFA has become deeply embedded in the programmatic supply chain, which tallies with conversations that VideoWeek has had with other industry participants from various parts of the supply chain. On the ad tech front, pretty much all SSPs and DSPs were seen transacting on these sites.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

Automatad Inc.

OCTOBER 27, 2023

Display video ads Showing ads on your video website is the most effective form of video monetization. The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. It has become a few-millisecond process and occurs in real-time to get high demand for ad slots.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Looking For Detailed Case Studies?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Digiday

JANUARY 22, 2023

AI bots allow us to go beyond basic viewability monitoring and read the content our ads appear alongside, determining at a specific creative level if that content conflicts with brand safety guidelines.” Digital agency Barbarian similarly enlists AI to support analysts in detecting unusual social media activity.

Media 69

Media Agency Pop-Up Machine Learning 69

Automatad Inc.

DECEMBER 1, 2023

They are often skippable, allowing viewers to skip the ad after a few seconds. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. The linear video ads have further formats like in-stream and bumper ads.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

VideoWeek

JULY 28, 2023

UK Government to Crack Down on Illegal and Inappropriate Online Ads The UK Government announced it will place tougher rules on Google Ads and other major ad tech companies to stop children seeing inappropriate ads, including alcohol and gambling promotions, as well as fraudulent celebrity endorsements for financial scams.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

VideoWeek

JUNE 17, 2022

AppsFlyer has introduced a Data Clean Room solution, allowing app developers to securely produce insights based on combining their first-party data with marketing conversion data. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. If Google Opens Up YouTube Inventory to Third-Party Ad Tech, Who Comes Out On Top?

Ad Tech 59

Ad Tech Impressions Media Agency 59

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. What specific websites/apps the ad ran on. If the ad unit was displayed correctly.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

VideoWeek

FEBRUARY 17, 2023

DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand safe and suitable environment, within the intended geography, according to the company. Read more on VideoWeek.

Viewability 52

Viewability Audience Media Ad Tech 52

Smart-Hub

APRIL 29, 2024

One notable example is automated bid assignment, which enables automatic bidding for keywords and ad groups. Beyond being a remarkable time-saving tool, this automation also empowers businesses to optimize their price per conversion, resulting in a considerable boost to their Return on Investment (ROI).

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52