Adweek

JANUARY 30, 2024

this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Publishers, ad-tech firms and marketers at the event pointed to vague aggregate.

Cookies 268

Cookies Ad Tech Advertising Marketing 268

Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

Cookies 310

Cookies Ad Tech Audience Advertising 310

Adweek

JANUARY 19, 2024

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

Ad Tech 302

Ad Tech Cookies Impressions Advertising 302

Adweek

JULY 24, 2024

Google's announcement Monday that it won't kill the third-party cookie in Chrome rocked the ad industry. Certainly, marketers no longer have to wring their hands over how their digital ads will perform without cookies to power targeting.

Cookies 312

Cookies Marketing Ad Tech 312

Adweek

JANUARY 9, 2024

Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers against those running without, days after Google finally deprecated third-party cookies for 1% of Chrome users.

Cookies 350

Cookies Advertising Ad Tech 350

Ad Monsters

OCTOBER 9, 2024

Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. The ad tech industry is experiencing a transformative shift. What’s Holding Back Ad Tech’s Self-Serve Evolution?

Ad Tech 116

Ad Tech Non-Profit Cookies A/B Testing 116

AdExchanger

MARCH 31, 2023

As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business impact for improving privacy will be. But how often do The post Study: Cookies’ Low Match Rates Cost Ad Tech Millions. Moving Off Cookies May Be The Answer.

Cookies 111

Cookies Ad Tech Advertising 111

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House.

Cookies 271

Cookies Demand Side Platform Ad Tech Media 271

Digiday

JULY 29, 2024

Google’s sudden U-turn on its plan to scrap third-party cookies, after years of promising otherwise, is like a TV show hyping up an epic twist, only to reveal it was all just a dream. No surprise ad tech leaders are pulling their hair out in frustration. Continue reading this article on digiday.com.

Cookies 89

Cookies Ad Tech Media Marketing 89

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

Cookies 278

Cookies Audience Ad Tech Media 278

VideoWeek

AUGUST 22, 2024

After what seemed like a quiet period on the M&A front, ad tech companies appear to be back up for grabs. High interest rates, global wars and recessionary fears loomed over the economy, prompting ad tech companies to cut costs last year. Meanwhile AI is beginning to shape M&A deals in ad tech.

Ad Tech 105

Ad Tech Cookies Ad Server Retail 105

Adweek

JULY 26, 2024

The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI.

Cookies 298

Cookies ROI Advertising Marketing 298

Adweek

NOVEMBER 13, 2023

When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose yet another signal to track potential customers, after Apple and others have retired cookies in recent years.

Cookies 314

Cookies Marketing Ad Tech 314

Adweek

NOVEMBER 9, 2022

Cookie syncing is when ad tech companies map a. For some publishers, that's playing out on their sites, but with more damaging repercussions, like exposing them to data leakage, damaging audience trust and leading to missed revenue opportunities.

Cookies 246

Cookies Ad Tech Conversion Audience 246

Digiday

NOVEMBER 13, 2024

In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into a tense waiting game for ad tech decision-makers.

Cookies 88

Cookies Ad Tech Media Marketing 88

Adweek

FEBRUARY 8, 2024

Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel. For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions.

Cookies 322

Cookies Advertising Ad Tech Media 322

Adweek

JANUARY 18, 2024

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024.

Cookies 322

Cookies Marketing Advertising Ad Tech 322

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

Cookies 122

Cookies Ad Tech Audience Advertising 122

Adweek

JULY 12, 2022

Cookies aren't in the diet for advertisers anymore, and Disney's new partnership with The Trade Desk is looking to stop any lingering cravings. Disney Advertising is teaming with the global ad-tech company The Trade Desk in an effort to power greater audience activation at scale programmatically.

Cookies 246

Cookies Advertising Ad Tech Audience 246

Digiday

MARCH 6, 2024

In this week’s Digiday+ Research Briefing, we examine how the end of third-party cookies could be a win for ad tech vendors, how publishers’ Q4 earnings paint a gloomy picture of 2023, and how sports media investments are rising in a fragmented media landscape, as seen in recent data from Digiday+ Research.

Ad Tech 94

Ad Tech Cookies Media Marketing 94

AdExchanger

JUNE 15, 2022

Google’s new “reject all” cookies button will soon impact the entire ad tech ecosystem. Ad tech is about to lose visibility for 50% of Europe – and that will. Continue reading » The post The Future of Ad Tech Is About Consent, Not Cookies appeared first on AdExchanger.

Ad Tech 109

Ad Tech Cookies Media 109

AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend.

Cookies 119

Cookies Ad Tech Audience Media 119

Ad Monsters

JULY 28, 2022

Just when Google shifted gears from positioning FLoC as a replacement for third-party tracking cookies to Topics API , things started smelling a little fishy. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. The indelible writing was on the wall. But it was evident wasn’t it?

Cookies 98

Cookies Ad Tech Communications Marketing 98

AdExchanger

NOVEMBER 20, 2023

Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms?

Ad Tech 116

Ad Tech Cookies Media 116

AdExchanger

DECEMBER 22, 2022

The advertising and ad technology industries undergo a major landscape shift every five years or so, and we’re in the middle of a seismic change with third-party signal loss. The post Without Cookies, Ad Tech Will Have To Learn To Collaborate appeared first on AdExchanger.

Ad Tech 69

Ad Tech Cookies Advertising 69

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 127

Ad Tech Cookies Conversion Media 127

Adweek

JULY 27, 2022

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Instead, the ad industry, from advertisers to publishers, will. Previously, the company had pushed the phaseout to late 2023.

Cookies 281

Cookies Advertising Ad Tech 281

AdExchanger

JANUARY 24, 2024

When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. appeared first on AdExchanger.

Cookies 139

Cookies Advertising Ad Tech 139

AdExchanger

DECEMBER 25, 2023

Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome.

Ad Tech 116

Ad Tech Cookies 116

Digiday

MAY 9, 2024

It’s been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid its browser of third-party cookies — just about enough time to get over the shock of the utterly predictable. No fresh opinions needed — just the same old skepticisms and recycled optimism for another go.

Ad Tech 70

Ad Tech Cookies Media Marketing 70

Ad Monsters

DECEMBER 5, 2023

This year, the ad tech industry tea was piping hot. From major DSPs going bankrupt to a slew of antitrust lawsuits against big tech companies, digital media professionals took a wild ride. For the most part, ad spend is on a steady rise. Most companies are tailoring several post-cookie solutions based on their needs.

Ad Tech 105

Ad Tech Media Cookies A/B Testing 105

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. There are mixed reactions to this news.

Cookies 111

Cookies Ad Tech Advertising Audience 111

Digiday

SEPTEMBER 17, 2024

Cologne’s about to transform into a chaotic cocktail of code and Kölsch, where ad tech devotees descend for their annual pilgrimage. The who’s who of ad tech are flocking to the conference — a place where hope springs eternal, no matter the industry’s woes. It can only mean one thing: DMEXCO is upon us.

Ad Tech 95

Ad Tech Cookies Media Marketing 95

Digiday

OCTOBER 24, 2024

the DSP’s gambit in helping to usher the ad tech ecosystem into becoming a cookie-less ad-targeting system. As part of the tie-up, Spotify will also sign up for The Trade Desk’s Universal ID 2.0, Continue reading this article on digiday.com.

Ad Tech 81

Ad Tech Demand Side Platform Ad Exchange Cookies 81

VideoWeek

JANUARY 4, 2024

Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default. ” That’s for those who actually engage with the rollout.

Cookies 98

Cookies Ad Tech Advertising Marketing 98

Playwire

OCTOBER 10, 2024

Key Takeaway A Turbulent Ad Tech Landscape: Publishers everywhere are experiencing eCPM degradation, with trends varying across platforms and strategies. The Cookie Saga Continues: Cookie degradation is ongoing, prompting publishers to explore alternative ID solutions and focus on authenticated user bases.

Ad Tech 52

Ad Tech Cookies Advertising 52

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. Some marketers and advertisers will be unaffected by the elimination of third-party cookies. The feature restricts third-party cookies by default, limiting tracking capabilities for many marketers.

Cookies 111

Cookies Audience Ad Tech Advertising 111