Adweek

JULY 24, 2024

Google's announcement Monday that it won't kill the third-party cookie in Chrome rocked the ad industry. Certainly, marketers no longer have to wring their hands over how their digital ads will perform without cookies to power targeting.

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Adweek

JANUARY 19, 2024

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

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Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House.

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Cookies Demand Side Platform Ad Tech Media 279

Adweek

JANUARY 30, 2024

this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Publishers, ad-tech firms and marketers at the event pointed to vague aggregate.

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illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

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Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. Beyond the tech talk, hes also a champion for diversity and inclusion in an industry ripe for fresh voices and perspectives.

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Cookies Ad Tech Audience Advertising 102

Adweek

NOVEMBER 13, 2023

When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose yet another signal to track potential customers, after Apple and others have retired cookies in recent years.

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Cookies Marketing Ad Tech 321

Adweek

MARCH 5, 2025

Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data. T-Mobile believes the company's capabilities will complement.

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Cookies Ad Targeting Advertising Ad Tech 249

Adweek

FEBRUARY 8, 2024

Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel. For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions.

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Cookies Advertising Ad Tech Media 328

Adweek

JANUARY 18, 2024

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024.

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Cookies Marketing Advertising Ad Tech 328

Adweek

JULY 26, 2024

The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI.

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Cookies ROI Advertising Marketing 312

Adweek

NOVEMBER 9, 2022

Cookie syncing is when ad tech companies map a. For some publishers, that's playing out on their sites, but with more damaging repercussions, like exposing them to data leakage, damaging audience trust and leading to missed revenue opportunities.

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Cookies Ad Tech Conversion Audience 246

Adweek

JULY 27, 2022

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Instead, the ad industry, from advertisers to publishers, will. Previously, the company had pushed the phaseout to late 2023.

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Cookies Advertising Ad Tech 290

Ad Monsters

DECEMBER 19, 2024

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending ad tech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.

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Ad Tech CPC Cookies Media 98

Adweek

JULY 12, 2022

Cookies aren't in the diet for advertisers anymore, and Disney's new partnership with The Trade Desk is looking to stop any lingering cravings. Disney Advertising is teaming with the global ad-tech company The Trade Desk in an effort to power greater audience activation at scale programmatically.

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Cookies Advertising Ad Tech Audience 246

Adweek

DECEMBER 19, 2024

Google shared a tad more about its post-cookie plans. The adtech industry made strides in 2024. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. And bad actors using techniques like ID bridging were shown the light. But it's not all upside. This year also brought.

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Cookies Ad Tech 290

Adweek

JANUARY 30, 2023

Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek.

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Retargeting Cookies Ad Tech 290

Adweek

AUGUST 25, 2022

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based

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Cookies Agency Media Marketing 290

AdExchanger

MARCH 31, 2023

As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business impact for improving privacy will be. But how often do The post Study: Cookies’ Low Match Rates Cost Ad Tech Millions. Moving Off Cookies May Be The Answer.

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Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

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Ad Tech Cookies Ad Ops SEO 59

AdExchanger

NOVEMBER 3, 2024

Until recently, you couldn’t swing a cat in ad tech without also hitting someone pontificating about the end of third-party cookies and Privacy Sandbox testing. Cookies “went from dominating the […] The post The Kids Aren’t Playing In The Privacy Sandbox appeared first on AdExchanger. PSA: Please don’t swing cats.)

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Cookies Ad Tech 119

AdExchanger

APRIL 25, 2024

For the third time, Google pushed back its original deadline to remove third-party cookies from Chrome. On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal.

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Cookies Ad Tech 114

Adweek

FEBRUARY 7, 2024

The crux of the IAB Tech Lab's 106-page analysis focuses on the ways Google-backed cookie alternative Privacy Sandbox does not support many functions enabled by the current, cookie-supported, ad-tech ecosystem, specifically calling out its lack of support in measurement, brand safety and preserving commercial.

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Cookies Ad Tech 312

Adweek

APRIL 24, 2024

Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals.

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Cookies Demand Side Platform Audience Ad Tech 221

AdExchanger

FEBRUARY 11, 2024

It was best-known for something it wasn’t actually designed to do: targeting ads. The cookie – originally named “magic cookie” – which single-handedly enabled a generation of ad targeting, measurement and some mayhem, died this year.

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Cookies Ad Tech Ad Targeting GDPR 113

VideoWeek

DECEMBER 17, 2024

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. In some cases, buyers have been used as scapegoats by some ad tech platforms.

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Manufacturing Cookies Ad Tech Conversion 98

Exchange Wire

JULY 8, 2024

The post Q2 in Ad Tech: Cookie Can Kicked, AI Deals, and Giant Politicians appeared first on ExchangeWire.com. In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q2 2024. What’s been making waves since April?

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Ad Tech Cookies 102

Adweek

JANUARY 3, 2024

One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.

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Cookies Advertising Ad Tech 352

AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend.

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Cookies Ad Tech Audience Media 133

Ad Monsters

FEBRUARY 18, 2025

After being buffeted by cookie deprecation, declining search traffic, programmatic devaluation, brand safety blocklists, and various other regulations and platform changes that have made business on the open web more precarious, it’s no wonder publishers are seeking stability. Consider the cautionary tale of ad network Rocket Fuel.

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Ad Tech Machine Learning GDPR Shipping 65

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

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Ad Tech Cookies Conversion Media 137

AdExchanger

JANUARY 24, 2024

When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. appeared first on AdExchanger.

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AdExchanger

DECEMBER 25, 2023

Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome.

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Ad Tech Cookies 129

VideoWeek

JULY 28, 2022

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment.

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Cookies Ad Tech Manufacturing Advertising 130

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

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Cookies Ad Tech Audience Advertising 122

Ad Monsters

OCTOBER 9, 2024

Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. The ad tech industry is experiencing a transformative shift. What’s Holding Back Ad Tech’s Self-Serve Evolution?

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Ad Tech Non-Profit Cookies A/B Testing 116

Adweek

OCTOBER 5, 2022

DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie.

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Cookies Ad Tech Advertising Marketing 246