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Google’s final deprecation of third-party cookies on Chrome next year will send yet another shockwave through the broader digital industry, along with a host of other global privacy initiatives. We’ve seen the impact of Apple’s App Tracking Transparency (ATT) feature and the deprecation of IDFA.
This type of ecosystem shows marketers where their ads are running, helps them understand their audiences in more detail by layering in additional insights and offers single-view reporting. It also allows for the seamless execution of innovation and the ability to test and learn to future-proof for the post-cookie world.
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