Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

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Smart-Hub

OCTOBER 16, 2023

By 2023, retail media networks have evolved into complex, data-driven organizations, acting as the new publishers in a post-cookie era. The introduction of the Digital Fashion format at this year’s DMEXCO highlighted that fashion is also firmly linked to digitalization like other retailing industries.

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Retail Ad Exchange Cookies Fashion 64

InMobi

MAY 27, 2020

Now, these specific CMOs are asking us how they can upgrade their current version of digital platforms, which were desktop-first, cookie-first platforms, to properly perform in the shelter-at-home market, which is primarily mobile-first and CTV-first market, and increasingly a cookieless world. Beat that using desktop or CTV.

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VideoWeek

JULY 18, 2022

They offer a genuinely different way of using data in advertising; there’s debate over how many ‘post-cookie’ solutions will survive the coming wave of privacy regulation, but data clean rooms seem to truly live up to their privacy-first rhetoric. Stesin added that he expects other providers to follow suit. “As

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Ad Tech Fashion Cookies Agency 64

VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google.

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Retail Agency Media Ad Tech 97

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The phaseout of third-party cookies from all major web browsers by 2022. Ocean Protocol .

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Cookies Ad Targeting GDPR Advertising 52

Automatad Inc.

FEBRUARY 22, 2022

Future of Tech Commission reports US citizens to be in support of a robust federal technology policy. ECI Media Management’s report highlights consumer price inflation in the US, while ad price inflation is projected to increase in a comparatively moderate fashion. Meta and Mozilla’s Ad Tech Proposal.

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VideoWeek

FEBRUARY 2, 2024

The tech giant additionally said it plans to up its investment in AI, raising its capital expenditures to $30-37 billion, $2 billion higher than initially forecast. Towards the end of last year, the ICO wrote to 53 of the UK’s top 100 websites, whose cookie notifications were found to be non-compliant.

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Retail Media Cookies Agency 52

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

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Advertising Marketing Retail Ad Tech 52

NewProgrammatic

MARCH 15, 2022

What NewProgrammatic search advertising platform does is help match an already engaged audience with ads featuring relevant content thanks to direct integrations with top publishers in the e-commerce, fashion, beauty, or travel industry (including search engines, apps, marketplaces, etc.) — all done in brand-safe and cookieless way.

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VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. Luxury Advertisers are Optimistic About 2023, says GroupM Luxury brands’ ad spend as a percentage of revenue increased to 8.0

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Rather than introducing new tech, Galileo is said to centralise the DSP’s existing capabilities into a single hub, instead of carrying out each process separately.

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VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. For fashion brand Gap however, the reverse is true. The Trade Desk did not comment. The companies said the agreement enables marketers to deliver targeted and measurable campaigns on OTT and CTV.

Retail 52

Retail Media Non-Profit Ad Tech 52

Brid.tv

OCTOBER 1, 2024

It targets the right people Whether you prefer cookie-based or contextual targeting , programmatic can do both. It uses precise, real-time data to target the right audience for each ad. New trends emerge all the time, old-fashioned practices fade away, and theres always a big new fad to chase.

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NewProgrammatic

JANUARY 26, 2022

With two editions – one in Dubai and the other one in Europe, the event tackles such topics as digital ad tech and upcoming technological revolutions, marketing automation, market trends, e-commerce, social media marketing, content creation, and many more. While third-party cookies are dying, programmatic marketing is changing rapidly.

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Affiliates Advertising eCommerce Retail 52

VideoWeek

OCTOBER 14, 2022

” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year. The EU’s competition enforcer is lining up an antitrust fine for Google over anticompetitive practices in its ad tech business, which could be its fourth EU fine in excess of €1 billion, Reuters reported this week.

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VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. This acquisition will expand Publicis’s individual consumer profiles from 2.3

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