Ad Tech Cookies First-Party Cookies 
AdExchanger
APRIL 13, 2023
Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie The post The Big Story: First-Party Cookie Camouflage appeared first on AdExchanger.
Brid.tv
JANUARY 5, 2024
One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ad Monsters
DECEMBER 12, 2024
Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. Moving to a first-party cookie tracking world still makes the most senseit works in all future conditions.
Ad Monsters
NOVEMBER 16, 2022
It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. First-party data is emerging as a solution.
VideoWeek
NOVEMBER 16, 2023
The cookie-free offering, called Guardian Light, plays into the last of these three pillars – enabling advertisers to reach audiences while respecting withdrawal of consent. Many use first-party cookies, dropped by the publisher itself (which will still be available after third-party cookies are removed).
Ad Monsters
SEPTEMBER 8, 2022
Leveraging first-party data is not a new concept within the ad tech industry, but the practice has become much more vital with each new privacy regulation regulating the collection, usage, and sharing of consumer data. . Sooner or later, third-party cookies will no longer be a viable tool to collect user data.
Monetize More
JUNE 7, 2022
In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?
Expert insights. Personalized for you.
111 
Let's personalize your content