Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. The latest update, Ad Product Taxonomy 1.1, Next, you’re releasing Ad Product Taxonomy 1.1

Audience 97

Audience Real Estate Demand Side Platform Food 97

Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. Attribution, ease of use, partnerships, and better signals.

Ad Tech 71

Ad Tech Demand Side Platform Ad Server Food 71

VideoWeek

SEPTEMBER 3, 2024

Google’s U-turn on cookies this summer came as little surprise to many in the industry, potentially limiting its impact for premium publishers. “Cookie deprecation had basically happened for us,” says James Florence, Head of Advertising Technology at Immediate Media. What does your identity strategy look like?

Cookies 59

Cookies Food Ad Tech Viewability 59

Ad Monsters

AUGUST 2, 2022

With the impending disappearance of third party cookies and the possibility of an upcoming recession, publishers are worried they won’t be able to identify audiences or earn revenue. . Tactics that will help the ad tech industry adjust and flourish through the new privacy regulations. . “I

Entertainment 105

Entertainment Audience Fashion eCommerce 105

illumin

APRIL 30, 2024

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences. Follow @illuminHQ

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Ad Monsters

JUNE 18, 2024

Known for its influential role in the ad tech ecosystem, The Trade Desk’s move to create this list has sparked a range of reactions from industry experts, publishers, and advertisers alike. Forget cookies; it’s all about code-on-page intelligence now. This approach could redefine what makes digital real estate valuable.

Real Estate 69

Real Estate Viewability Cookies Conversion 69

VideoWeek

SEPTEMBER 27, 2024

After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which includes making the Privacy Sandbox optional instead of replacing third-party cookies altogether. Read more on VideoWeek.

Retail 98

Retail Marketing Audience Media 98

Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. Meanwhile, all food advertising, including CPG brands, is down about 2% in the first half of 2022 compared to 2021.

Media 68

Media Cookies CPM Pop-Up 68

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Google, Facebook and Amazon together are responsible for 70% of digital ad spending alone, and about 99% of this market growth. As advertising trends evolve, we marketers have become much smarter.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Kevel

APRIL 19, 2022

These JavaScript-based tools are causing problems like: Slow sites and apps — Ad tags and in-app SDKs are notoriously slow, causing jumpy content and lower revenues. No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. How does one build an ad platform?

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Digiday

APRIL 26, 2023

Eventually that money makes its way to the publisher, but being at the end of the chain, they’re at the mercy of the timelines from the advertiser, the agency and any other ad tech intermediaries. It’s more of a lifestyle, global publication, and food is a big part of that. CPM fee on paid impressions with the 2.5%

Media 71

Media Ad Tech Agency Food 71

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business.

Advertising 71

Advertising Demand Side Platform Conversion Audience 71

VideoWeek

MARCH 1, 2024

A spokesperson from Google dismissed the claim as “speculative and opportunistic” The new lawsuit joins a long list of inquiries into Google’s dominance of the web alongside other tech giants. The Week in Tech Vibe Raises $22.5 The data showed that ad spend climbed each quarter, from $805 million in Q1 to $1.2

Ad Tech 52

Ad Tech GDPR Cookies Agency 52

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. At the same time, thanks to targeting, the ad serving on them is individualized for every new user. The SSP sends the request to DSPs about the available ad slot, along with the user data. Step 2: The received data is sent to the SSP.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. Teads and VIDAA Offer Native Display Inventory on CTV Teads, an ad tech firm, has partnered with VIDAA USA, the Hisense operating system (OS), to offer advertisers CTV native display inventory.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

FEBRUARY 17, 2023

Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Read more on VideoWeek. Read more on VideoWeek.

Viewability 52

Viewability Audience Media Ad Tech 52

Digiday

APRIL 24, 2023

Peacock is also planning to launch In-Scene Ads in a partnership with ad tech company TripleLift later this year. The ads will use artificial intelligence in post-production to virtually place products within existing programming, according to Jenny Burke, evp of advertising strategy at NBCUniversal.

Audience 69

Audience Agency Advertising Ad Exchange 69

Brid.tv

NOVEMBER 17, 2023

Or, in the words of Cyphers and Schwartz of EFF, “ this pervasive online behavioral surveillance apparatus turns our lives into open books – every mouse click and screen swipe can be tracked and then disseminated throughout the vast ad tech ecosystem ”. The latest announced date for the third-party cookie phaseout is late 2024.

GDPR 98

GDPR Cookies Real Estate Audience 98

Ad Monsters

AUGUST 19, 2022

The 4-day publisher forum presented attendies with the opportunity to link up with like-minded individuals and brainstorm and strategize on the best monetization practices for their brands, privacy regulations , Web 3 , CTV , and many other ad tech topics. Jonathan Panjwani, Director, Ad Tech Partnerships & Solutions at @Audacy.

Ad Tech 96

Ad Tech Ad Ops Food Education 96

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Rather than introducing new tech, Galileo is said to centralise the DSP’s existing capabilities into a single hub, instead of carrying out each process separately.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

MARCH 28, 2024

AudienceXpress Plans to Integrate iSpot Data Into its Platform Comcast-owned ad tech business AudienceXpress announced a deal with alternative measurement provider iSpot to evaluate how iSpot’s national TV ratings can be folded into the AudienceXpress platform. Club and food website The Takeout.

Entertainment 52

Entertainment Media Agency Ad Tech 52

VideoWeek

OCTOBER 4, 2024

What we bring is massive reach across TV screens, data at scale, and now a full suite of integrated ad solutions and innovative technology.” The Week in Tech Oracle is Officially Out of the Ad Business Oracle closed its ad tech arm this week, marking the tech giant’s official exit from the ad business.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

JULY 1, 2022

French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr Deliveroo Expands Ad Offering.

eCommerce 52

eCommerce Cookies GDPR Agency 52

NewProgrammatic

JANUARY 26, 2022

With two editions – one in Dubai and the other one in Europe, the event tackles such topics as digital ad tech and upcoming technological revolutions, marketing automation, market trends, e-commerce, social media marketing, content creation, and many more. While third-party cookies are dying, programmatic marketing is changing rapidly.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

VideoWeek

OCTOBER 27, 2023

So [viewers] can click to buy all the food for a recipe they watch.” Mail Metro Media says Huge Stores of Data will Protect Against Cookie Loss Mail Metro Media, the advertising arm of the Daily Mail’s parent company DMGT, says it has 3.5 It’s a three or four-way consultation between the commissioner, the producer and the brand.

Advertising 52

Advertising GDPR Media Audience 52

VideoWeek

NOVEMBER 22, 2024

Questions will be raised around whether these moves, intentionally or otherwise, will help Apple’s ad business, given its privileged access to user data. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. . Read more on VideoWeek. Read more on VideoWeek.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

JULY 5, 2024

ISBA’s director general Phil Smith asked that Labour continue the UK’s existing system of self and co-regulation for advertising content, and asked for clarity on regulation over food and drink advertising. “Many brands are already having to plan ad campaigns without the finalised rules and guidance they need.

Call for Action 52

Call for Action Media Cookies Audience 52

VideoWeek

JUNE 28, 2024

Marketers Less Prepared for Cookie Deprecation Than Two Years Ago Around 60 percent of marketers feel ready for third-party cookie deprecation, according to an Adobe survey, down from 78 percent in 2022. The research also found that 49 percent of marketing strategies still rely on cookies.

Retail 52

Retail Media Agency Cookies 52

Paleo AdTech

APRIL 19, 2022

Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. .” He joined in 2018 amidst a flurry of generally favorable media coverage, including this Superman-ish Ad Age cover: Sept. TimeWarner was renamed WarnerMedia. 23, 2016.].

Ad network 98

Ad network Agency Ad Tech Ad Server 98

Paleo AdTech

DECEMBER 10, 2023

Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. .” He joined in 2018 amidst a flurry of generally favorable media coverage, including this Superman-ish Ad Age cover: Sept. TimeWarner was renamed WarnerMedia. 23, 2016.]

Ad network 52

Ad network Agency Ad Tech Ad Server 52

VideoWeek

DECEMBER 6, 2024

The Week in Tech Experian Acquires Ad Tech Company Audigent Data giant Experian has acquired Audigent, a data activation and identity business, for an undisclosed amount. Experian said the acquisition expands its marketing data and identity offering in the advertising ecosystem. Read more on VideoWeek.

Advertising 52

Advertising Retail Pharmaceuticals Media 52

VideoWeek

MARCH 7, 2025

The Week in Tech Viant Acquires First-Party Data Business Lockr Ad tech business Viant has announced the acquisition of Lockr, a first-party data collaboration platform, for an undisclosed amount. Other interested parties reportedly include Microsoft, Oracle and Perplexity.

Media 52

Media Ad Tech Agency Non-Profit 52