Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. ” Can you tell us why?

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Cookies Ad Tech Retail GDPR 111

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 82

Cookies Marketing Demand Side Platform Ad Server 82

Exchange Wire

OCTOBER 31, 2022

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem. . Crucially, the increasing prevalence [.].

GDPR 98

GDPR Ad Tech Cookies Advertising 98

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Big Tech casts a long shadow. Emerging channels: retail media and CTV.

Cookies 69

Cookies Conversion Ad Tech Retail 69

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Data onboarding.

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Cookies Mobile Ads GDPR Ad Tech 116

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates.

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CPM Cookies Impressions GDPR 97

Ad Monsters

OCTOBER 20, 2022

Regardless of Chrome delaying its third-party cookie cut-off, other browsers do not support cookies. Mathieu Roche: My co-founders and I were in ad tech before we decided to create this company. We knew the industry and the limitations of using cookies. Obviously, Safari was already there.

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Audience Cookies First-Party Cookies Ad Tech 98

The Ad Tech Blog

MARCH 17, 2024

Consent Management Platforms (CMPs) : CMPs enable websites to manage user consents, assuring that data is collected and processed lawfully under regulations like GDPR. Yes, laws like GDPR and CCPA set standards for data collection and user consent, directly affecting AI-driven advertising strategies. Definitely.

Advertising 130

Advertising GDPR Cookies Marketing 130

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

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Cookies Media Machine Learning GDPR 59

The Ad Tech Blog

JULY 3, 2024

Regulations like the General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States have been implemented to safeguard consumer data. Marketers must ensure they understand and adhere to data protection regulations like GDPR and CCPA.

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Conversion Rate GDPR Machine Learning Click Through Rate 130

VideoWeek

AUGUST 12, 2022

The Week in Tech. Criteo Hit with €60 Million GDPR Fine. Mobile ad tech business this week announced it has submitted a merger proposal to game development platform Unity which would see AppLovin buy Unity for around $17.5 Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Ad of the Week.

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Advertising GDPR Banner Healthcare 98

Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet. Why Did the Third-Party Cookie Crumble?

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Cookies First-Party Cookies GDPR Affiliates 52

More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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GDPR Advertising Cookies Ad Tech 74

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new.

Audience 81

Audience Cookies GDPR Retargeting 81

illumin

MAY 28, 2024

In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024.

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Advertising Cookies Machine Learning Brand Lift 88

Ad Monsters

JUNE 13, 2024

The technique aims to address deprecated third-party cookies with deterministic and probabilistic methods to connect user identities. Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? A publisher can assign their user ID, even without cookies, and share it with the DSP.

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Cookies Advertising Conversion Ad Tech 64

Martech

JULY 13, 2021

If it disappears without a replacement, then along with the end of 3rd party cookies, advertisers may see a dramatic shift in the effectiveness of interest-based audience targeting. So despite recently announced delays in the retirement of 3rd party cookies in Chrome, it’s worth knowing what FLoC is all about.

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Audience Cookies Ad network Conversion 101

Media Math

JUNE 7, 2022

Merkury Connections : Enables connectivity of the Merkury ID to media publishers, ad-tech like MediaMath, and martech platforms. We help procure, grow, and connect your first-party data to deliver personalization across the total customer experience without relying on third-party cookies. Better data means better performance.

Cookies 85

Cookies GDPR ROI Ad Tech 85

Ad Monsters

FEBRUARY 6, 2023

Third-party cookie deprecation negatively impacted data enrichment and modeling support advertising targeting and customer acquisition. with activation into the ad tech ecosystem as a critical driver for customer acquisition. By contrast, Spherical addresses the advertising use case (display, video, social, etc.)

Cookies 98

Cookies Audience Machine Learning GDPR 98

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

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Cookies First-Party Cookies GDPR SEO 64

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

VideoWeek

AUGUST 23, 2022

What’s the role of the OVP in a post-cookie world? When you’re starting from scratch in the post-cookie world, it takes a lot of time to compile enough data for it to be statistically significant as a contextual signal. That means we can prove, and improve, our methods so that they’re comfortably able to replace the cookie one day.

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A/B Testing Cookies Viewability GDPR 98

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

VideoWeek

JANUARY 8, 2024

King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.

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Ad Tech GDPR Cookies Marketing 103

Ad Monsters

SEPTEMBER 23, 2022

Navigating the ins and outs of the ad tech industry can sometimes feel like hiking a treacherous mountain. The ad tech ecosystem, especially over the last couple of years, has been surprised by privacy regulations, increased ad fraud, a decrease in ad spending and many other setbacks.

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Pop-Up GDPR Ad Tech Cookies 75

Ad Monsters

OCTOBER 2, 2024

Through cookies and pixels, the bid of demand sources can be adjusted according to the relevancy and the revenue. However, acts like GDPR and CCPA permit data and personal information to be handled responsibly and only with permission, data anonymization.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Ad Monsters

DECEMBER 26, 2023

Minority Report Podcast Live — Developing a Leadership Career in Digital Media and Ad Tech Speakers: Kerel Cooper and Erik Requidan Co-Founder and Co-Hosts of The Minority Report; Chris Contreras, Chief Customer Officer, MNTN Quote: “I am a servant leader through and through,” said Chris Contreras, Chief Customer Officer, MNTN.

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Ad Ops Cookies Ad Tech Audience 52

Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. FAQ What Is Contextual Targeting?

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GDPR Cookies AutoMobile Ad network 52

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

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Cookies Advertising Retargeting Ad Tech 52

Adtelligent

FEBRUARY 25, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Digiday: For years, sales houses relied on ad tech vendors to fix programmatic ad flaws, but 2025 marks a shift toward regaining control.

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Adtelligent

FEBRUARY 5, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Digiday: For years, sales houses relied on ad tech vendors to fix programmatic ad flaws, but 2025 marks a shift toward regaining control.

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). Google and Apple’s decision to drop third-party cookies altogether sent shockwaves through the advertising industry.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. What are the alternatives to third-party cookies?

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Cookies GDPR Non-Profit Audience 52

Digiday

JUNE 22, 2022

with Amazon Web Services as the ad tech company continues to further the rollout of the email-based identifier. The integration means companies using the cloud-based computing service can match their first-party data using UID2 to facilitate programmatic ad placement more efficiently via the AWS Marketplace.

Ad Tech 71

Ad Tech GDPR Advertising MarTech 71

Brid.tv

JUNE 28, 2023

Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? CMPs collect data with the help of third-party cookies and tracking pixels.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

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Header Bidding Advertising Ad Exchange Ad network 52