Ad Tech Cookies Healthcare 
Martech
JULY 14, 2021
About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems.
Ad Monsters
JUNE 7, 2024
Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ad Monsters
JANUARY 28, 2024
Well, another year around the sun, and data privacy is still a hot topic in ad tech. With cookie deprecation finally here, how could it not be? Whether ad tech is thinking about testing the Privacy Sandbox or alternative IDs, or even the lack of federal privacy regulations — data privacy remains a hot topic for the industry.
Martech
SEPTEMBER 28, 2021
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Data onboarding.
VideoWeek
AUGUST 12, 2022
The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Ad of the Week.
VideoWeek
JUNE 24, 2022
Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.
Basis
OCTOBER 17, 2022
The convoluted nature of the ad tech supply chain also creates opportunities for fraud. Ad operations professionals have long noted that “How hard it is to track down bad actors in the supply chain” is one of the biggest challenges in addressing issues with ad quality. Solving Media Complexity Through Automation.
Expert insights. Personalized for you.
112 
Let's personalize your content