Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Basis

OCTOBER 17, 2022

The convoluted nature of the ad tech supply chain also creates opportunities for fraud. Ad operations professionals have long noted that “How hard it is to track down bad actors in the supply chain” is one of the biggest challenges in addressing issues with ad quality. Solving Media Complexity Through Automation.

Media 94

Media Marketing Healthcare Manufacturing 94

VideoWeek

SEPTEMBER 27, 2024

After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which includes making the Privacy Sandbox optional instead of replacing third-party cookies altogether. Read more on VideoWeek.

Retail 98

Retail Marketing Audience Media 98

VideoWeek

FEBRUARY 9, 2024

RTL Radio Deutschland Taps Smartclip for Programmatic Ads RTL Radio Deutschland has announced a new collaboration with smartclip, RTL’s ad tech unit. The partnership will see all RTL Radio group stations in Germany using smartclip‘s smartx platform to distribute digital ads. Read more on VideoWeek.

Cookies 98

Cookies Media Agency Audience 98

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Rather than introducing new tech, Galileo is said to centralise the DSP’s existing capabilities into a single hub, instead of carrying out each process separately.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Kevel

APRIL 19, 2022

These JavaScript-based tools are causing problems like: Slow sites and apps — Ad tags and in-app SDKs are notoriously slow, causing jumpy content and lower revenues. No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. How does one build an ad platform?

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

VideoWeek

DECEMBER 16, 2022

Helping our clients prepare for a cookie-free environment is our priority and the addition of Comscore’s Predictive Audiences enhances the range of cookie-free solutions we offer, allowing our clients to improve targeting and generate better results,” added Stefan Sommer, SVP global sales & partnerships at Adform.

Media 98

Media Audience Retail Agency 98

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. Canal+ Mounts $1.7 Billion Multichoice Bid Canal+ Group has launched a $1.7 percent stake.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

APRIL 21, 2023

Google Releases Results for Cookie-Free Campaign Tests Google released a new set of results this week testing the performance of cookie-free campaigns, compared with campaigns which use third-party cookies. Google found that advertiser spend, as a proxy for reach, was down y 2-7 percent compared with cookie-based targeting.

Agency 52

Agency Media Audience Cookies 52

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.”

Retail 52

Retail Media Non-Profit Healthcare 52

Digiday

NOVEMBER 2, 2022

So while this “was not an effort to increase advertising, what it will will do is it will enable more scale next year, which was great for us,” she added. Learn more about Bloomberg Media’s programmatic shift here.

Media 69

Media Ad Inventory Video Ads Advertising 69

VideoWeek

NOVEMBER 24, 2023

The Week in Tech Nexxen Integrates ACR Data for Audience Planning Nexxen, a CTV-focused ad tech firm, has launched a new set of planning tools based on automatic content recognition (ACR) data. The ads showed Toyota vehicles driving off-road across wild landscapes.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. Teads and VIDAA Offer Native Display Inventory on CTV Teads, an ad tech firm, has partnered with VIDAA USA, the Hisense operating system (OS), to offer advertisers CTV native display inventory.

Marketing 52

Marketing Media Entertainment Agency 52

Clearcode

SEPTEMBER 17, 2024

Would retail media be as big as it is now without changes in privacy regulations and the end of third-party cookies? Would retail media be as big as it is now without changes in privacy regulations and the end of third-party cookies? What are the main ways retailers and e-commerce companies can build a retail media network?

Retail 52

Retail Media Cookies MarTech 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98

VideoWeek

OCTOBER 14, 2022

” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year. The EU’s competition enforcer is lining up an antitrust fine for Google over anticompetitive practices in its ad tech business, which could be its fourth EU fine in excess of €1 billion, Reuters reported this week.

Ad Tech 52

Ad Tech Agency Fashion Media 52

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. Ecommerce is likely to be a growth area for luxury brands’ ad spend, as is connected TV, according to GroupM.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

OCTOBER 27, 2023

Mail Metro Media says Huge Stores of Data will Protect Against Cookie Loss Mail Metro Media, the advertising arm of the Daily Mail’s parent company DMGT, says it has 3.5 Chinese retailer Pinduoduo was the only new entrant to the top ten, according to Ad Age’s data.

Advertising 52

Advertising GDPR Media Audience 52

VideoWeek

NOVEMBER 22, 2024

The Week in Tech The Trade Desk Unveils its CTV Operating System ‘Ventura’ Ad tech giant The Trade Desk on Wednesday announced it is launching its own CTV operating system (OS) called ‘Ventura’, confirming rumours which surfaced this summer. Read more on VideoWeek.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

JUNE 28, 2024

.” The Week in Tech Freely Expands Smart TV Lineup with Toshiba, Sharp and Panasonic Freely, the collaborative streaming service from the UK broadcasters, has announced partnerships with four more major smart TV manufacturers, making the connected TV app available on new Toshiba, Sharp, Panasonic and Metz models.

Retail 52

Retail Media Agency Cookies 52

VideoWeek

JULY 29, 2022

British broadcaster ITV posted five percent growth in ad revenue for the first half of the year, but said it expects ad revenue to be broadly flat for the first nine months, suggesting it expects a year-on-year drop in Q3. American broadcast network NBCUniversal posted a one percent drop in ad revenues for the quarter, as did TF1.

Ad Tech 52

Ad Tech Agency Media Cookies 52