Adweek

JANUARY 30, 2024

this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Publishers, ad-tech firms and marketers at the event pointed to vague aggregate.

Cookies 279

Cookies Ad Tech Advertising Marketing 279

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. Beyond the tech talk, hes also a champion for diversity and inclusion in an industry ripe for fresh voices and perspectives.

Cookies 101

Cookies Ad Tech Audience Advertising 101

Adweek

FEBRUARY 8, 2024

Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel. For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions.

Cookies 329

Cookies Advertising Ad Tech Media 329

Ad Monsters

DECEMBER 19, 2024

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending ad tech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.

Ad Tech 98

Ad Tech CPC Cookies Media 98

Exchange Wire

MARCH 27, 2025

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders Between a rock and a hard place Digital marketing is facing a dichotomy. On one hand [.]

Ad Tech 66

Ad Tech Cookies Marketing 66

Adweek

AUGUST 25, 2022

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based

Cookies 291

Cookies Agency Media Marketing 291

Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.”

Cookies 115

Cookies Ad Tech A/B Testing CPM 115

VideoWeek

DECEMBER 17, 2024

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. In some cases, buyers have been used as scapegoats by some ad tech platforms.

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. ITP began by blocking cookies from unknown third-party sources, then later expanded to restrict tracking via local storage and fingerprinting.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Adweek

FEBRUARY 8, 2023

Publisher data platform Permutive is making its stores of first-party data available to the buy-side for the first time, via a partnership with Microsoft-owned ad-tech firm Xandr.

Cookies 245

Cookies Ad Tech Marketing 245

Adweek

OCTOBER 5, 2022

DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie.

Cookies 246

Cookies Ad Tech Advertising Marketing 246

AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend.

Cookies 132

Cookies Ad Tech Audience Media 132

VideoWeek

JULY 28, 2022

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment.

Cookies 130

Cookies Ad Tech Manufacturing Advertising 130

Adweek

OCTOBER 9, 2024

Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global's acquisition of LiveIntent marks the latest example.

Cookies 318

Cookies Marketing Ad Tech Retail 318

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

Cookies 122

Cookies Ad Tech Audience Advertising 122

Ad Monsters

OCTOBER 9, 2024

Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. The ad tech industry is experiencing a transformative shift. Earlier this year, Setupad launched a fully automated self-serve platform for Prebid.

Ad Tech 116

Ad Tech Non-Profit Cookies A/B Testing 116

Digiday

JULY 29, 2024

Google’s sudden U-turn on its plan to scrap third-party cookies, after years of promising otherwise, is like a TV show hyping up an epic twist, only to reveal it was all just a dream. No surprise ad tech leaders are pulling their hair out in frustration. Continue reading this article on digiday.com.

Cookies 88

Cookies Ad Tech Media Marketing 88

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. Netflix entered the ad world two years ago via a partnership with Microsoft, but has since been growing the number of buy-side tools available to advertisers. million households, up from 2.78

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

AdExchanger

MARCH 3, 2024

The retail media ad tech startup Topsort announced a $20 million Series A investment round on Monday. The three-year-old company began looking for a potential investor and a new investment round in the back half of 2023. “It

Cookies 116

Cookies Marketing Retail Ad Tech 116

Digiday

MARCH 6, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Ad Tech 96

Ad Tech Cookies Media Marketing 96

Ad Monsters

APRIL 15, 2025

Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page. Im the trader of the ads, he said. Liu didnt know hed end up in ad tech. That usually gets a Whoa, thats actually kind of cool.

A/B Testing 77

A/B Testing Cookies Ad Tech Conversion 77

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. There are mixed reactions to this news.

Cookies 111

Cookies Ad Tech Advertising Audience 111

Ad Monsters

DECEMBER 12, 2024

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. One case, already decided, found Google guilty of monopolizing the search market. Targeting its ad tech empire, the other could redefine the ad ecosystem.

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

Digiday

JULY 18, 2024

Amid delays, regulatory backlash, and even its most ardent supporters turning sour, Google’s alternatives to third-party cookies are now murkier than a London fog. It’s no wonder some ad tech vendors are dialing down investments and playing the waiting game for a sunnier forecast. Continue reading this article on digiday.com.

Ad Tech 93

Ad Tech Shipping Cookies Media 93

Digiday

MAY 20, 2024

In ad tech, nothing is ever straightforward – not even the perennial snafus. What seemed like a clear case of an ad tech vendor being shady is actually a lot more layered. The ad tech vendor in question is the Colossus supply-side platform owned by Digital Holdings Group.

Ad Tech 91

Ad Tech Cookies Media Marketing 91

Digiday

FEBRUARY 29, 2024

Two months into Google’s grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes. For something that was meant to be an apocalyptic event for ad tech, the end of third-party cookies is apparently a win for a lot of vendors — at least according to their recent earnings updates.

Cookies 98

Cookies Ad Tech Media Marketing 98

AdExchanger

JUNE 30, 2022

There was the Ads Data Hub switchover, kind of, and the move away from third-party cookies … which was supposed to happen already. Continue reading » The post The Big Story: Google Wrestles With An Analytics Overhaul, While The Ad Tech Market Preps For A Downturn appeared first on AdExchanger.

Ad Tech 96

Ad Tech Cookies Marketing Advertising 96

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. The tech giant states that all of its initiatives are aiming to improve user privacy, performance and efficiency. Google initiatives.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. The IAB Tech Lab found few use cases viable in the Sandbox. The real thing.

Cookies 115

Cookies Ad Tech Advertising Media 115

VideoWeek

JANUARY 4, 2024

Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default. ” That’s for those who actually engage with the rollout.

Cookies 98

Cookies Ad Tech Advertising Marketing 98

Digiday

DECEMBER 21, 2023

In the early days of ad tech, privacy wasn’t a top priority. Marketers, eager to establish a new consumer engagement paradigm, fueled this demand. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. And governments are responding accordingly.

Ad Tech 95

Ad Tech Cookies Marketing Media 95

PubMatic

MAY 19, 2022

It’s a privilege to announce that two of my PubMatic marketing team colleagues – Susan Wu and Alena Morris — have been selected as honorees at this year’s Top Women in Media and Ad-Tech Awards. Sue, our senior director of marketing research, is being honored in the “Data Demystifier” category.

Ad Tech 89

Ad Tech Media Marketing Cookies 89

Ad Monsters

JULY 22, 2022

Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. . The advantage of retail media advertising is that the medium provides marketing that links ad spending directly to digital sales.

Ad Tech 105

Ad Tech Retail Media Advertising 105

Digiday

NOVEMBER 13, 2024

In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into a tense waiting game for ad tech decision-makers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 92

Cookies Ad Tech Media Marketing 92

Digiday

MAY 9, 2024

It’s been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid its browser of third-party cookies — just about enough time to get over the shock of the utterly predictable. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 69

Ad Tech Cookies Media Marketing 69

VideoWeek

FEBRUARY 5, 2024

After numerous delays, Google finally seems set on its deadline for phasing out third-party cookies on its Chrome browser. At the start of this year, Chrome deprecated third-party cookies for one percent of traffic, kicking off a testing period set to ramp up mid-way through Q3, when the total removal of cookies will begin.

Cookies 98

Cookies Ad Tech Audience Advertising 98

Digiday

SEPTEMBER 17, 2024

Cologne’s about to transform into a chaotic cocktail of code and Kölsch, where ad tech devotees descend for their annual pilgrimage. The who’s who of ad tech are flocking to the conference — a place where hope springs eternal, no matter the industry’s woes. It can only mean one thing: DMEXCO is upon us.

Ad Tech 94

Ad Tech Cookies Media Marketing 94