AdExchanger

MARCH 12, 2024

The Sandbox Soapbox The Trade Desk and other ad tech companies (not to mention the IAB Tech Lab) have been antagonistic to the Chrome Privacy Sandbox.

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Cookies Ad Tech Retail Media 69

AdExchanger

AUGUST 18, 2022

The ad tech industry has been discussing a cookieless future for the past few years. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger. Today’s column is written by Aaron McKee, CTO at Blis.

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Cookies Audience Advertising Ad Tech 103

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

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Retail Media Cookies Ad Tech 63

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads.”

Retail 98

Retail Marketing Audience Media 98

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. Owning the Ecosystem: More Than Just Ads The Trade Desk’s ambitions go way beyond simply building a TV OS. If true, this bold move could shake up the CTV market.

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Advertising Retail Manufacturing Ad Inventory 111

VideoWeek

DECEMBER 13, 2022

More than ninety percent of advertisers, and nearly three quarters of agencies, say they are partnering with retailers to reach consumers, according to research from IAB Europe and Microsoft released today. And the majority of those who haven’t already invested in retail media plan to do so over the next year.

Retail 59

Retail Media Advertising Cookies 59

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. ” Can you tell us why?

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Cookies Ad Tech Retail GDPR 111

Adweek

OCTOBER 9, 2024

Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global's acquisition of LiveIntent marks the latest example.

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Cookies Marketing Ad Tech Retail 312

Clearcode

SEPTEMBER 17, 2024

Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. When it comes to launching a retail media network, retailers and commerce companies have three main approaches: Rent an existing tool.

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Retail Media Cookies MarTech 52

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

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Cookies Marketing Demand Side Platform Ad Server 78

VideoWeek

OCTOBER 5, 2022

The deprecation of third-party cookies is forcing media companies to rethink ID methods and invest in new technology. “There is no silver bullet today for the end of the cookie,” says Philip Raby, General Manager International at Mediarithmics. Follow VideoWeek on Twitter and LinkedIn.

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Cookies Education Retail Media 52

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV. Big Tech casts a long shadow.

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Cookies Conversion Ad Tech Retail 66

VideoWeek

JUNE 18, 2024

Ad tech business TripleLift this morning launched its ‘Global Innovation Readiness Scorecard’, ranking how prepared programmatic marketers are to adopt CTV, retail media, AI and addressability in four markets: the UK, US, France, and Germany. For retail media, Germany scored highest, with a readiness score of 64.

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Retail Marketing Cookies Ad Tech 59

Digiday

MAY 9, 2024

The leading lights of publicly listed, independent ad tech companies issued their latest quarterly earnings reports this week, with the cratering DoubleVerify’s stock price the clear highlight/lowlight of proceedings. Amidst the earnings reports, the prolonged fate of the third-party cookie remained a significant question mark.

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Cookies Ad Tech Retail Media 73

Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . In fact, Google and Meta (the duopoly) captured 85% of ad spend. .

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Ad Tech Media Cookies Machine Learning 59

Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

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Ad Tech Finance Cookies Impressions 56

Exchange Wire

JULY 13, 2022

In the fourth article in the ExchangeWire RetailMediaHub, we explore how retail media is reshaping the relationship between retailers and their customers, the opportunity within the medium for retailers, and how technology can be used to help realise this potential. Opportunities [.].

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Retail Media Cookies Ad Tech 98

Ad Monsters

DECEMBER 16, 2022

The ad tech industry is constantly evolving. In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry? . Read more. .

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Cookies Pop-Up Ad Tech Retail 96

Digiday

FEBRUARY 1, 2023

Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 from the previous year.

Retail 60

Retail Media Shipping GDPR 60

AdExchanger

JANUARY 4, 2024

Ad tech faces the biggest change in its existence: the end of third-party cookies. How much should marketers care? On the one hand, many marketers see value in making the media ecosystem sustainable and competitive. That’s why big marketing leaders create industry task forces or urge the industry to clean up its act.

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Cookies Ad Tech Media Marketing 91

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

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Ad Tech Finance Ad Targeting Advertising 68

illumin

FEBRUARY 27, 2024

The company also possesses advanced technology which makes data collection and streaming incredibly easy, keeping up with Walmart’s existing efforts to expand its retail media offerings. Data collection in a post-cookie world – with VIZIO’s help VIZIO also provides Walmart with a wealth of data. Follow @illuminHQ

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Cookies Retail Entertainment Ad Tech 88

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . The SSP’s findings show that programmatic display ad spending will skyrocket to $132 billion by 2022. The CPM does not falter.

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Cookies CPM Food Ad Tech 96

Digiday

FEBRUARY 14, 2023

A deal would give The Trade Desk real skin in the retail media game. Among them are today’s macroeconomic uncertainty, Criteo’s reliance on third-party cookies and depressed ad tech valuations, which bode ill for Criteo’s prospects, said Nikhil Lai, a senior analyst at Forrester.

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Ad Tech Retail Cookies Audience 88

PubMatic

APRIL 2, 2023

They need the ad tech ecosystem to evolve to put their needs where they always should have been—at the center of tech solutions. As the ecosystem has shifted away from cookies and other identifiers, the buy side has been feeling the impact in terms of audience matching capabilities.

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Ad Tech Retail CPM Audience 72

Ad Monsters

FEBRUARY 3, 2023

Unsurprisingly, measurement, the cookie apocalypse, loss of identifiers, inconsistent privacy regulations, brand safety, and consumer trust were the top themes to come out of the research. Closed-loop attributions and purchase intent signals are impactful, and retail media networks create meaningful partnerships throughout the ecosystem.

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Cookies Real Estate Retail eCommerce 97

PubMatic

FEBRUARY 21, 2024

Now more than ever, retailers and commerce companies need the right commerce media strategy and resources in place to capitalize on the stream of dollars pouring into the space over the next several years. This ultimately unlocks new benefits for all commerce media stakeholders.

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Audience Media Advertising Retail 98

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. Through seller-defined audiences, advertisers can segment users based on interest and purchase intent using the IAB Tech Lab’s audience taxonomy standard rather than PII or cookies.

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Advertising Cookies Ad Inventory Audience 126

Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. Although Google delayed their third-party cookie cut-off, there have to be new and effective ways to aggregate consumer data in an ethical manner. .

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Cookies Ad Tech Audience Pop-Up 111

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. In fact, 90% of ad buyers are shifting personalization tactics as a result of increased privacy legislation and signal loss.

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Advertising Cookies Brand Lift Machine Learning 88

Digiday

NOVEMBER 18, 2022

Retail media has graduated from the latest buzzword to one of the most significant industry trends. digital retail media ad spending is projected to grow to $61 billion by 2024, making up nearly 20% of all digital spending. How retail media and commerce media intersect on the open web. The sector is growing — and fast.

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Media Retail Audience Cookies 64

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. By the way, you can check the examples of SmartHub`s clients success in these case studies.

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Retail Ad Exchange Cookies Fashion 64

Paleo AdTech

DECEMBER 10, 2023

Within two years, Adobe acquired Demdex and folded it into its emerging ad tech and data suite as Adobe Audience Manager, which persists to this day. She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern).

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Cookies Ad Tech Audience Data Management Platform 52

Ad Monsters

JANUARY 17, 2023

Apple’s entrance into the ad tech marketplace couldn’t have been more timely. . Recent big tech data lawsuits and CPRA stipulations have created a slow-burning dumpster fire, only accelerating Apple’s market opportunity. Apple’s Value Proposition to Ad Tech. in a way ad tech has never seen before.

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Real Estate Ad Tech Conversion Retail 52

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million), and 28% ($101.3

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Marketing Ad Tech Demand Side Platform Ad Server 68

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

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Ad network Retargeting Ad Tech Retail 66

Paleo AdTech

JANUARY 26, 2023

Within two years, Adobe acquired Demdex and folded it into its emerging ad tech and data suite as Adobe Audience Manager, which persists to this day. She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern).

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Cookies Ad Tech Audience Data Management Platform 59