illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. Why now, why retail?

Retail 59

Retail Media Cookies Shipping 59

AdExchanger

MARCH 12, 2024

The Sandbox Soapbox The Trade Desk and other ad tech companies (not to mention the IAB Tech Lab) have been antagonistic to the Chrome Privacy Sandbox.

Cookies 69

Cookies Ad Tech Retail Media 69

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. ” Can you tell us why?

Cookies 96

Cookies Ad Tech Retail GDPR 96

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads.”

Retail 98

Retail Marketing Audience Media 98

Exchange Wire

JULY 13, 2022

In the fourth article in the ExchangeWire RetailMediaHub, we explore how retail media is reshaping the relationship between retailers and their customers, the opportunity within the medium for retailers, and how technology can be used to help realise this potential. Opportunities [.].

Retail 75

Retail Media Ad Tech Cookies 75

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail 52

Retail Media Viewability Impressions 52

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. Owning the Ecosystem: More Than Just Ads The Trade Desk’s ambitions go way beyond simply building a TV OS. If true, this bold move could shake up the CTV market.

Advertising 96

Advertising Retail Manufacturing Ad Inventory 96

VideoWeek

DECEMBER 13, 2022

More than ninety percent of advertisers, and nearly three quarters of agencies, say they are partnering with retailers to reach consumers, according to research from IAB Europe and Microsoft released today. And the majority of those who haven’t already invested in retail media plan to do so over the next year.

Retail 59

Retail Media Advertising Cookies 59

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 70

Cookies Marketing Demand Side Platform Ad Server 70

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 58

Retail Media Cookies Ad Tech 58

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV. Big Tech casts a long shadow.

Cookies 62

Cookies Conversion Ad Tech Retail 62

VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

Retail 52

Retail Media Ad Server Impressions 52

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. Through seller-defined audiences, advertisers can segment users based on interest and purchase intent using the IAB Tech Lab’s audience taxonomy standard rather than PII or cookies.

Advertising 126

Advertising Cookies Ad Inventory Audience 126

Ad Monsters

DECEMBER 16, 2022

The ad tech industry is constantly evolving. In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry? . Read more. .

Cookies 72

Cookies Pop-Up Ad Tech Retail 72

Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . In fact, Google and Meta (the duopoly) captured 85% of ad spend. .

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

Digiday

FEBRUARY 14, 2023

A deal would give The Trade Desk real skin in the retail media game. Among them are today’s macroeconomic uncertainty, Criteo’s reliance on third-party cookies and depressed ad tech valuations, which bode ill for Criteo’s prospects, said Nikhil Lai, a senior analyst at Forrester.

Ad Tech 84

Ad Tech Retail Cookies Audience 84

VideoWeek

OCTOBER 5, 2022

The deprecation of third-party cookies is forcing media companies to rethink ID methods and invest in new technology. “There is no silver bullet today for the end of the cookie,” says Philip Raby, General Manager International at Mediarithmics. Follow VideoWeek on Twitter and LinkedIn.

Cookies 52

Cookies Education Retail Media 52

illumin

FEBRUARY 27, 2024

The company also possesses advanced technology which makes data collection and streaming incredibly easy, keeping up with Walmart’s existing efforts to expand its retail media offerings. Data collection in a post-cookie world – with VIZIO’s help VIZIO also provides Walmart with a wealth of data. Follow @illuminHQ

Cookies 88

Cookies Retail Entertainment Ad Tech 88

AdExchanger

JANUARY 4, 2024

Ad tech faces the biggest change in its existence: the end of third-party cookies. How much should marketers care? On the one hand, many marketers see value in making the media ecosystem sustainable and competitive. That’s why big marketing leaders create industry task forces or urge the industry to clean up its act.

Cookies 90

Cookies Ad Tech Media Marketing 90

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

Ad Tech 65

Ad Tech Finance Ad Targeting Advertising 65

Digiday

MAY 9, 2024

The leading lights of publicly listed, independent ad tech companies issued their latest quarterly earnings reports this week, with the cratering DoubleVerify’s stock price the clear highlight/lowlight of proceedings. Amidst the earnings reports, the prolonged fate of the third-party cookie remained a significant question mark.

Cookies 64

Cookies Ad Tech Retail Media 64

Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

Ad Tech 50

Ad Tech Finance Cookies Impressions 50

VideoWeek

JUNE 18, 2024

Ad tech business TripleLift this morning launched its ‘Global Innovation Readiness Scorecard’, ranking how prepared programmatic marketers are to adopt CTV, retail media, AI and addressability in four markets: the UK, US, France, and Germany. For retail media, Germany scored highest, with a readiness score of 64.

Retail 59

Retail Marketing Cookies Ad Tech 59

PubMatic

FEBRUARY 21, 2024

Now more than ever, retailers and commerce companies need the right commerce media strategy and resources in place to capitalize on the stream of dollars pouring into the space over the next several years. This ultimately unlocks new benefits for all commerce media stakeholders.

Audience 98

Audience Media Advertising Retail 98

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . The SSP’s findings show that programmatic display ad spending will skyrocket to $132 billion by 2022. The CPM does not falter.

Cookies 72

Cookies CPM Food Ad Tech 72

Digiday

FEBRUARY 1, 2023

Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 from the previous year.

Retail 54

Retail Media Shipping GDPR 54

Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. Although Google delayed their third-party cookie cut-off, there have to be new and effective ways to aggregate consumer data in an ethical manner. .

Cookies 94

Cookies Ad Tech Audience Pop-Up 94

PubMatic

APRIL 2, 2023

They need the ad tech ecosystem to evolve to put their needs where they always should have been—at the center of tech solutions. As the ecosystem has shifted away from cookies and other identifiers, the buy side has been feeling the impact in terms of audience matching capabilities.

Ad Tech 72

Ad Tech Retail CPM Audience 72

Clearcode

SEPTEMBER 17, 2024

Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. When it comes to launching a retail media network, retailers and commerce companies have three main approaches: Rent an existing tool.

Retail 52

Retail Media Cookies MarTech 52

Ad Monsters

FEBRUARY 3, 2023

Unsurprisingly, measurement, the cookie apocalypse, loss of identifiers, inconsistent privacy regulations, brand safety, and consumer trust were the top themes to come out of the research. Closed-loop attributions and purchase intent signals are impactful, and retail media networks create meaningful partnerships throughout the ecosystem.

Cookies 76

Cookies Real Estate Retail eCommerce 76

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. In fact, 90% of ad buyers are shifting personalization tactics as a result of increased privacy legislation and signal loss.

Advertising 88

Advertising Cookies Brand Lift Machine Learning 88

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 93

Viewability Demand Side Platform Cookies Impressions 93

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Martech Series

DECEMBER 7, 2022

Known for gathering the entire advertising and marketing ecosystem together, IAB’s 2023 events will help agencies, publishers, platforms, ad tech companies, and brands understand the evolving audience and market trends, and provide a game plan for the future of the industry.

Ad Tech 91

Ad Tech Audience Media Entertainment 91

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . “The death of the third-party cookie is now in the immediate future going into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

Ad network 62

Ad network Retargeting Ad Tech Retail 62

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million), and 28% ($101.3

Marketing 63

Marketing Ad Tech Demand Side Platform Ad Server 63