What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry?
Ad Monsters
JULY 22, 2022
With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. On the other hand, many assert that retail media could be a solution to this challenge.
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