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Ad Monsters
DECEMBER 11, 2024
From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.
Ad Monsters
APRIL 15, 2025
Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page. Im the trader of the ads, he said. Liu didnt know hed end up in ad tech. That usually gets a Whoa, thats actually kind of cool.
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Ad Monsters
DECEMBER 12, 2024
Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. Moving to a first-party cookie tracking world still makes the most senseit works in all future conditions.
Martech
OCTOBER 25, 2021
SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. It joins a growing number of proposed alternatives to tracking consumers with third-party cookies.
PubMatic
APRIL 17, 2024
Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences. We are seeing a new programmatic advertising ecosystem emerge in real time.
VideoWeek
DECEMBER 18, 2024
The rise of AI in search listings – Google no longer dominates and SEO is changed forever AI-powered search platforms such as ChatGPT, Perplexity, and Bard are changing the rules of search. Instead of relying on traditional algorithms and paid ads, these systems providenatural, conversational responsestailored to user queries.
Ad Monsters
JULY 8, 2022
Google is at it again, but fortunate for them, they aren’t at risk of fines and penalties for violating ad tech privacy policies this time. ” If your ads are not placed correctly on your site, it can contribute to substantial SEO ramifications, like penalties and dramatic ranking declines.
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