Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss.

Viewability 98

Viewability Advertising Impressions Cookies 98

Ad Monsters

JUNE 18, 2024

Known for its influential role in the ad tech ecosystem, The Trade Desk’s move to create this list has sparked a range of reactions from industry experts, publishers, and advertisers alike. Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP. What Should Publishers Do?

Real Estate 69

Real Estate Viewability Cookies Conversion 69

VideoWeek

NOVEMBER 6, 2024

On the flip side, media quality was identified as the main barrier to programmatic adoption for both advertisers and agencies, noting concerns around MFA, fraud, brand safety, viewability and transparency. The use of first-party data is therefore on the rise on both the advertiser and agency front, although down slightly from 2023 levels.

Media 59

Media Cookies Agency Viewability 59

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. The Dangers of Data Leakage Digital advertising, especially real-time bidding, involves rapid data sharing among numerous companies using pixels, tags, and tracking tech.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 93

Viewability Demand Side Platform Cookies Impressions 93

Digiday

MARCH 22, 2023

Asaf Shamly, CEO and co-founder, Browsi With user experience at the forefront of many publishers’ minds, the eventual deprecation of third-party cookies is bound to wreak havoc for those who haven’t quite figured out how to adjust their ad model to the coming change. People are dynamic.

Cookies 66

Cookies Viewability Ad Tech Audience 66

Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Martech Series

NOVEMBER 16, 2022

The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and panel capability of realising omni-channel measurement in a post-cookie/ID landscape. Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

VideoWeek

SEPTEMBER 3, 2024

Google’s U-turn on cookies this summer came as little surprise to many in the industry, potentially limiting its impact for premium publishers. “Cookie deprecation had basically happened for us,” says James Florence, Head of Advertising Technology at Immediate Media. What does your identity strategy look like?

Cookies 59

Cookies Food Ad Tech Viewability 59

Ad Monsters

JUNE 16, 2022

While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.” Viewability has a problematic history in advertising.

Viewability 52

Viewability Cookies Retail eCommerce 52

Digiday

JANUARY 8, 2023

Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them. For this plan to work at scale, Schibsted needed ad tech vendors — businesses that have access to programmatic ad dollars more readily than publishers ever will.

Cookies 67

Cookies Marketing Ad Tech Viewability 67

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement. Scibids meanwhile has raised $7.2

Viewability 52

Viewability Ad Tech Cookies Impressions 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. You have a great partner in an ad-tech vendor.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

PubMatic

MAY 24, 2022

Our customers have consistently expressed interest in leveraging all cookie-alternative targeting tactics in one central location to easily understand which signal, whether alternative ID, contextual, or even publisher-defined signals, will deliver on their campaign objectives. Learn more about Connect here.

Audience 65

Audience Media Viewability Cookies 65

VideoWeek

AUGUST 23, 2022

What’s the role of the OVP in a post-cookie world? When you’re starting from scratch in the post-cookie world, it takes a lot of time to compile enough data for it to be statistically significant as a contextual signal. That means we can prove, and improve, our methods so that they’re comfortably able to replace the cookie one day.

A/B Testing 98

A/B Testing Cookies Viewability GDPR 98

Ad Monsters

JANUARY 3, 2023

It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. billion AMP pages have been created by leading Ad Tech and CMS providers. AMP pages have high viewability scores, which leads to increased eCPMs.

Header Bidding 98

Header Bidding SEO Ad network Ad Server 98

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . “The death of the third-party cookie is now in the immediate future going into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

FEBRUARY 9, 2024

Lumen and TVision Bring Attention Measurement to LG TVs LG Ad Solutions has partnered with Lumen Research and TVision to help advertisers measure attention for ads served on LG TVs. RTL Radio Deutschland Taps Smartclip for Programmatic Ads RTL Radio Deutschland has announced a new collaboration with smartclip, RTL’s ad tech unit.

Cookies 98

Cookies Media Agency Audience 98

Digiday

SEPTEMBER 22, 2022

But I’ll go to a bank or a tech company, and I know they’re going to make me cry during the week and work on the weekends, but now’s the time to make money.”. Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. It just doesn’t translate.

Media 59

Media Cookies Conversion Rate Affiliates 59

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV “The agency business model and with it, the remuneration structure agreed with advertisers, must continue to adapt.”

Ad Tech 91

Ad Tech Non-Profit Agency Media 91

Media Math

MAY 23, 2022

This type of ecosystem shows marketers where their ads are running, helps them understand their audiences in more detail by layering in additional insights and offers single-view reporting. It also allows for the seamless execution of innovation and the ability to test and learn to future-proof for the post-cookie world.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Digiday

MAY 29, 2022

To wit, the partnership lets media buyers activate NXTeck segments and combine them with other targeting criteria, such as performance and viewability targeting, to create customized packages on Smart’s platform. HMG said it’s the first agency group to partner with Liveramp’s post-cookie solution.

Media 77

Media Pharmaceuticals Advertising Marketing 77

VideoWeek

MARCH 28, 2024

AudienceXpress Plans to Integrate iSpot Data Into its Platform Comcast-owned ad tech business AudienceXpress announced a deal with alternative measurement provider iSpot to evaluate how iSpot’s national TV ratings can be folded into the AudienceXpress platform.

Entertainment 52

Entertainment Media Ad Tech Agency 52

InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Automatad Inc.

MAY 9, 2023

But from a publisher’s side, you only need to set up an ad server and pass the ad tags to the player. And when you deal with programmatic video ads, your ad tech partner will take care of most things. Partner with a video player if you are trying to serve in-stream video ads. Increase ad viewability.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Ad Monsters

JUNE 23, 2022

There were many exciting and impactful discoveries if you’re in ad tech land like us. At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability. Netflix Chatted With Google About T heir Ad Business.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. Currently, there are multiple header bidding wrappers available on the market with a mix of ad tech company developed and open source solutions.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

OCTOBER 20, 2023

The Week in Tech Azerion Acquires Hawk Azerion, a gaming monetisation platform, has acquired Hawk, a digital ad tech firm. It becomes the latest in a string of ad tech acquisitions by Azerion, which has bought Vlyby, Hybrid Theory and Sublime over the past two years. Warner Bros.

Ad Tech 52

Ad Tech Media Agency Retail 52

InMobi

DECEMBER 3, 2021

In-game as a medium does not rely on IDFAs/mobile IDs or cookies, and therefore represents a sustainable alternative for gaming app developers. Another important aspect about in-game is the lack of third party viewability measurement, which is currently a key challenge for advertisers.

Viewability 52

Viewability Banner Audience Advertising 52

VideoWeek

MAY 31, 2024

Cookie Bill which Threatened Publishers Dropped by UK Government Before Election A proposed piece of legislation, opposed by publishing groups, which would have centralised control of cookies at the browser level, has been dropped by the UK government prior to the upcoming election, Press Gazette reported this week.

Media 52

Media Agency Audience Cookies 52

Adtelligent

OCTOBER 6, 2021

Worse cookie matching. Due to the need for cookies to be synchronized between Google’s servers and ad exchanges in the bidding process. In header bidding, participants can match cookies during each request, making the whole process more precise. Many publishers prefer combining Open Bidding and header bidding.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52