Digiday

MAY 1, 2023

Last month Amazon Publisher Services contacted ad tech companies that help publishers connect to its advertiser-demand tool informing them of a notable price change starting today, May 1. CPM charge to a fee of “2.5% CPM charge negligible. This involved shifting from a $0.01 of net revenue,” beginning May 1.

Ad Tech 71

Ad Tech CPM Communications Impressions 71

Ad Monsters

SEPTEMBER 16, 2024

For example, you can answer questions such as: How much does a certain segment increase my CPM? This allows you to investigate combinations of key-key-values to figure out: Which combination of positions and custom parameters leads to a higher CPM? What targeting combinations are prebid vendors bidding on? on most auctions?

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

AdPushup

AUGUST 21, 2022

The CPM rate has always been crucial among other indicators. Although Adsterra advises focusing on ad income, in particular, CPM is crucial for assessing the effectiveness of your visitors. We already discussed the main causes of a decline in the cost-per-mille rate, and now it’s time to concentrate on ways to raise CPM.

CPM 52

CPM Ad Ops Ad Tech 52

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Digiday

MAY 22, 2024

Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM.

CPM 90

CPM Cookies Affiliates Impressions 90

Ad Monsters

APRIL 19, 2024

At Sharethrough’s recent Green Media Summit, industry vet Brian O’Kelley shared the keys to fixing the ad tech ecosystem’s damage. There’s a major commonality between his heart and the ad tech ecosystem. Ad tech is the heart. They both have leaky pipes.

Ad Tech 103

Ad Tech CPM Agency Media 103

Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates. CPM), Safari/iOS and non-consented audiences fetch just $3.78 CPMs, respectively.

CPM 97

CPM Cookies Impressions GDPR 97

PubMatic

OCTOBER 15, 2024

Innovations in ad tech are fueling the growth of mobile app spending. At PubMatic, our mobile app partners use OpenWrap SDK to boost their ad revenue with incremental demand and unique access to brand budgets.

Fill rate 112

Fill rate CPM Ad Tech ROI 112

Exchange Wire

FEBRUARY 1, 2024

The post Snack Media & Pubstack Extend Partnership & Enhance Publisher Yield with Remarkable CPM Growth appeared first on ExchangeWire.com. This expansion, marking the continuation of a fruitful collaboration that began in 2022 [.]

CPM 45

CPM Media Entertainment Ad Tech 45

Ad Monsters

OCTOBER 20, 2022

And linear publishers have yet to worry about the massive ad spend cuts everyone else is experiencing. Cable/Broadcast Networks, Digital Audio, and Programmatic/Ad Tech will all see significant drops in revenue, with AVOD, streaming, and CTV predicted to experience the steepest revenue plunges of 10%-25% in 2023.

CPM 98

CPM Cookies Ad Tech Advertising 98

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . The CPM does not falter. Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . No drastic change in purchasing.

Cookies 97

Cookies CPM Food Ad Tech 97

AdExchanger

AUGUST 29, 2024

If you’ve been waiting your whole live for nerdy ad tech jargon like “header bidding” “dynamic allocation,” “SSPs” and “unified pricing” to become part of the wider lexicon– well, now is your moment. The countdown to Google’s antitrust trial has begun.

Header Bidding 98

Header Bidding Ad Tech CPM 98

YieldBird

APRIL 12, 2023

In this article, we’ll explore the benefits of UPRs and their application within Google Ad Manager. Understanding Unified Pricing Rules in Google Ad Manager UPRs are a feature of GAM that empowers publishers to manage floor prices and target CPM across all programmatic demand in a centralized manner.

CPM 98

CPM CPA Ad Exchange Advertising 98

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Mobile Ad Formats. Epom Apps 10. Digital Turbine (Formerly AdColony) 11.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Paleo AdTech

APRIL 25, 2023

Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. AdECN, Commission Junction, The Trade Desk).

CPC 105

CPC CPM Ad network CPA 105

VideoWeek

FEBRUARY 21, 2024

Advertisers have shown in digital that they’re prepared to pay a higher CPM or eCPM for inventory that comes with first-party data. If a publisher can surface contextual insights, that publisher can charge a higher price for the slots within their ad break. We reference that as intelligent ad pod construction.

Ad Server 135

Ad Server CPM Audience Advertising 135

PubMatic

OCTOBER 5, 2023

Deck your halls with PMPs – We do the heavy lifting so you can focus on other areas of your business.

CPM 107

CPM Cookies Ad Inventory Video Ads 107

PubMatic

APRIL 2, 2023

They need the ad tech ecosystem to evolve to put their needs where they always should have been—at the center of tech solutions. Consider: Open Market Media Buy In an open market programmatic buy, advertisers aim to reach their target audience for a set CPM.

Ad Tech 72

Ad Tech Retail CPM Audience 72

Paleo AdTech

NOVEMBER 3, 2022

Tactics such as the “Tonnage Buy” and the “Media Blitz” reveal the company’s unpretentious tone and tilt toward usability, giving buyers an option to set a high CPM and get a virtual “ton” of impressions. None of these companies is in ad tech.

Ad network 98

Ad network A/B Testing Ad Server CPM 98

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

PubMatic

JUNE 21, 2024

Traditionally, buyers have planned their TV campaigns based on broad age and gender demographics and related CPP and CPM currencies. CTV, on the other hand, enables brands to evolve beyond traditional CPM-centric and demographic-based targeting toward richer value-based bidding.

Media 90

Media CPM Retail Conversion Rate 90

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Google ADX 2. Marketplace 3.

Ad network 52

Ad network CPC CPM CPA 52

Digiday

MAY 4, 2023

CPM to 2.5% CPM, but a 2.5% of spend fee is too bitter a pill to swallow with sources estimating costs could increase 4-to-5%, ergo the consensus among sell-side ad tech was that the cost would now have to be shared. The cost is moving from $0.01 SSPs were prepared to ‘eat’ the $0.01

Media 53

Media CPM Ad Tech Advertising 53

VideoWeek

JUNE 13, 2024

While CTV presents great opportunity, he argues that advertisers should focus less on ad tech and more on creativity, ensuring audiences are at the core of their plans. Which ad tech solution has delivered the most impact for your business? Ad tech has done some wonderful things.

Ad Tech 64

Ad Tech Audience CPM Advertising 64

Digiday

MARCH 12, 2023

Although, after a tricky start on Madison Avenue, it appears as if Netflix is now considering alternative options on how to run its operations with potential outcomes including the streaming giant in-housing its ad tech.

Ad Tech 53

Ad Tech Ad Server CPM Conversion 53

MediaFuse

NOVEMBER 14, 2016

Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Helpful tool for CPM calculation can be found here. The following settings must be noted and complied with the reporting metrics above: Ad server priority/type. Ad server CPM/Rate.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Digiday

MARCH 6, 2023

That “clean, unadulterated” connection he mentioned refers to the fact that OpenPath is a way for advertisers to buy impressions sans fewer ad tech middlemen. But that doesn’t mean OpenPath will go easy on those ad tech vendors publishers use to sell their impressions to advertisers.

Ad Tech 69

Ad Tech Impressions Shipping Demand Side Platform 69

VideoWeek

SEPTEMBER 2, 2022

Sources suggest the streaming service plans to sell a relatively slight four minutes of commercials per hour, in the form of 15- and 30-second ads appearing before and during some titles. Synchronized Brings Smart Ad Breaks to TF1. The regulator is proceeding to an in-depth Phase 2 investigation.

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

VideoWeek

FEBRUARY 28, 2024

TvScientific is one of a number of ad tech companies working to provide performance oriented advertising tools on TV. Since then it’s been adding more performance tools to its own self-serve ad buying platform, including the ability for advertisers to buy on a cost-per-outcome basis (as opposed to a more standard CPM model).

CPM 52

CPM Retargeting Ad Tech ROI 52

Digiday

MARCH 5, 2023

It was during the first week of January when a senior exec from The Trade Desk asked publishers and ad tech vendors in a private WhatsApp group to abide by Chatham House Rules — nothing attributed by name, title or company. Unsurprisingly, the ad tech vendor has a different take on those meetings.

Ad Tech 69

Ad Tech Conversion Impressions CPM 69

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

Viewability 52

Viewability CPM Ad Inventory Advertising 52

Digiday

JULY 27, 2022

According to Operative’s STAQ Benchmarking Data, the first week of June 2022 had an average CPM of $1.58, nearly $0.20 lower than the average CPM the same week in 2021. By the first week of July, however, average CPMs fell to $1.41, the second lowest CPM of the year after the week of January 2, 2022.

Media 68

Media Cookies CPM Pop-Up 68

Digiday

SEPTEMBER 7, 2022

Netflix’s summer wasn’t all bad news, though there was a period when it was unclear what news would come of its ad-supported plans. Early on, reports came out about the streamer assessing potential ad sales and ad tech partners, including Google and NBCUniversal, before Netflix announced in mid-July a dark-horse pick in Microsoft.

CPM 69

CPM Video Ads Affiliates Agency 69

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3. PubMatic 4.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Ad Monsters

JANUARY 11, 2023

Podcast ad spend will surpass $2 billion in 2023, according to the IAB. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time. . We spoke with some ad tech professionals in the podcasting world about their 2023 predictions.

Entertainment 98

Entertainment CPM Audience Media 98

Smart-Hub

JANUARY 2, 2024

CPM: Cost Per Mille This is one of the leading payment types for programmatic, where the advertiser pays for each thousand ad impressions, depending on the resource traffic. Calculation example: (cost of placement / website traffic) * 1000 = CPM. CPM example = ($150 / 50 000) * 1000 = $3.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60