Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . The CPM does not falter. Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . No drastic change in purchasing. The results show this can be an industry-wide benefit. .

Cookies 97

Cookies CPM Food Ad Tech 97

PubMatic

JUNE 21, 2024

For example: Scrollable CTV ads: According to BrightLine, scrollable CTV ads (i.e., ads that users can explore by clicking and scrolling to explore products and services) are already delivering outsized results for brands with an impressive 1.4 percent engagement rate.

Media 104

Media CPM Retail Conversion Rate 104

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Paleo AdTech

NOVEMBER 3, 2022

Tactics such as the “Tonnage Buy” and the “Media Blitz” reveal the company’s unpretentious tone and tilt toward usability, giving buyers an option to set a high CPM and get a virtual “ton” of impressions. None of these companies is in ad tech.

Ad network 98

Ad network A/B Testing Ad Server CPM 98

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Mobile Ad Formats. Epom Apps 10. Digital Turbine (Formerly AdColony) 11.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Digiday

MARCH 6, 2023

In this instance, observers thought the Trade Desk was coming after those companies that already help publishers sell impressions to advertisers. The rewards being even more programmatic ad dollars from what is probably the second largest source of them for publishers in The Trade Desk. Take Cafe Media. That could change, of course.

Ad Tech 69

Ad Tech Impressions Shipping Demand Side Platform 69

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. the highest offer) is awarded the ad impression. The winning bid (i.e.,

Advertising 93

Advertising Banner Video Ads Header Bidding 93

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

MediaFuse

NOVEMBER 14, 2016

Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled. 3,000,000 impressions filled.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

illumin

MAY 21, 2024

One is called CPM which stands for “cost per mille” (mille meaning thousand in Latin). It is essentially the price paid for every one thousand impressions or plays per episode. Pre-roll, mid-roll, and post-roll ads are usually priced according to this cost model. Follow @illuminHQ

Advertising 110

Advertising Affiliates Audience Ad Space 110

Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Digiday

MARCH 5, 2023

It was during the first week of January when a senior exec from The Trade Desk asked publishers and ad tech vendors in a private WhatsApp group to abide by Chatham House Rules — nothing attributed by name, title or company. Unsurprisingly, the ad tech vendor has a different take on those meetings.

Ad Tech 69

Ad Tech Conversion Impressions CPM 69

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Rich Selection of Video Ad Formats. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

VideoWeek

SEPTEMBER 26, 2022

As part of the MPI Hybride product, TF1 has already worked with French measurement body Médiamétrie to transform digital impressions into a GRP equivalent. This will feed into unified sales of linear and non-linear inventory, sold on a CPM basis, which TF1 wants to have up and running by 2024.

CPM 75

CPM Impressions Advertising Media 75

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Google ADX 2. Marketplace 3.

Ad network 52

Ad network CPC CPM CPA 52

YieldBird

APRIL 27, 2023

Notably, the reduction in the number of requests resulting from Lazy Auction testing also affects the request-CPM metric, which would be overstated. Reducing unnecessary bid requests gives buyers a higher chance of the ad actually rendering therefore increasing the number of won impressions.

Header Bidding 98

Header Bidding A/B Testing CPM Ad Inventory 98

Smart-Hub

JANUARY 2, 2024

CPM: Cost Per Mille This is one of the leading payment types for programmatic, where the advertiser pays for each thousand ad impressions, depending on the resource traffic. Calculation example: (cost of placement / website traffic) * 1000 = CPM. CPM example = ($150 / 50 000) * 1000 = $3.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So when a user plays a video, the player sends an ad request. The HTML player serves the video ad to the user. Google ADX.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Digiday

MAY 2, 2023

That was one of the big “Aha’s” that drove us to say, “Hey these folks are hard to reach, they’re hard to measure, therefore you can’t deliver the contracted impressions.” How does this fit with your broader ad-tech stack? And as you know, reach is the ultimate goal. affected everything?

Retail 68

Retail Media Audience Ad Tech 68

Digiday

DECEMBER 6, 2022

The key hits: IAB Tech Lab’s guidelines require that ads be attached to videos that a viewer requested to watch and play with the sound on by default to qualify as in-stream inventory. The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. in-stream).

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true.

Viewability 64

Viewability CPM Audience Ad Tech 64

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

VideoWeek

JUNE 7, 2022

Adelaide is one of a number of businesses aiming to steer the industry away from counting raw numbers of impressions, towards metrics which indicate whether individuals actually paid attention to an or not. For the time being, it looks like Adelaide is positioning its AU as a complement to the CPM rather than a replacement.

CPM 64

CPM Viewability Impressions Media 64

Paleo AdTech

DECEMBER 10, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. “This is funny,” Tom admits, “but I had no idea what CPM stood for. ” Then came a hard pivot into ad tech and a slide away from supply-chain.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow Us Many website publishers find the ad yield optimization process quite challenging. This process can be quite challenging no matter the level or expertise of a publisher.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Ad Ops Hero

MARCH 25, 2023

Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time. This platform encompasses both DSPs and ad exchanges. This platform allows advertisers to purchase ad inventory across multiple platforms at once. Yahoo Ad Tech. Yahoo Ad Tech.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

OCTOBER 3, 2023

Ad Network: A Detail Comparison Criteria Ad Network Ad Exchange Principle of Work Aggregates ad inventory from publishers and connects advertisers to suitable placements. Facilitates real-time auctions where advertisers bid for ad impressions on various publishers’ sites.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Adtelligent

JULY 19, 2022

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? Short videos.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

PubMatic

JUNE 20, 2023

We have seen programmatic buyers running programmatic guaranteed (PG) or private marketplace (PMP) deals who are willing to pay the same or a higher CPM than the CPMs secured via direct sales. So why should the PG/PMP deal not be on equal priority if it has a higher CPM?

CPM 57

CPM Non-Profit Ad Server Agency 57

Paleo AdTech

DECEMBER 10, 2023

Tactics such as the “Tonnage Buy” and the “Media Blitz” reveal the company’s unpretentious tone and tilt toward usability, giving buyers an option to set a high CPM and get a virtual “ton” of impressions. None of these companies is in ad tech.

Ad network 52

Ad network A/B Testing Ad Server CPM 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

APRIL 13, 2023

After a user visits a publisher’s website, the process involves the following steps: The website sends an ad request to the server — When a user accesses the website, the code placed in the ad unit (tag) signals the server that an ad impression is available. If not, the highest CPM ad from the open auction gets displayed.

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Brid.tv

OCTOBER 1, 2024

The website or video player puts the ad impression up for auction via an SSP (supply-side platform). On the other end, DSPs (demand-side platforms) place bids for this impression in a real-time bidding auction. Bids are only placed for ads that match the inventory (i.e. target audience, website context, CPM , etc.).

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52