Ad Tech CPM Pop-Up 
Ad Monsters
DECEMBER 21, 2023
Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.
Brid.tv
NOVEMBER 8, 2022
It is quite complex , and it can vary depending on the platform, ad type, and transaction type. The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction.
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Digiday
JULY 27, 2022
Not all media analysts are ready to call it a recession, but there are plenty of red flags popping up in the digital advertising economy. According to Operative’s STAQ Benchmarking Data, the first week of June 2022 had an average CPM of $1.58, nearly $0.20 lower than the average CPM the same week in 2021.
Brid.tv
SEPTEMBER 26, 2022
Yahoo Ad Tech (Formerly Verizon Media) 8. What Is a Display Ad Network? Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video. In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers.
Monetize More
FEBRUARY 6, 2023
One of the biggest issues that publishers are faced with right now is demand sources hitting their sites with pop-ups, redirects, and malware advertising. If you’re wondering whether Optimized Pricing will set a floor price that’s lower than the rates you’ve set up via Unified Pricing Rules or UPR, the answer is it won’t.
Brid.tv
FEBRUARY 29, 2024
While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry!
Smart-Hub
JUNE 17, 2024
Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. Marketers need to make sure that the ad looks appealing and clear at the same time.
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