Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. They could also layer on an ad server to offer an additional layer of tracking and analytics for their campaigns. Verification Tech Verification services add an additional layer of tech to each ad campaign.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Smart-Hub

JUNE 17, 2024

Most platforms perform on the CPM (cost per mille) basis, meaning that advertisers pay per thousand impressions, although other pricing models like CPC (cost per click) are often available as well. Marketers may need to invest in creative development software, ad verification services, ad fraud detection and analytics tools, etc.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60