Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

Ad Tech 88

Ad Tech Impressions Data Management Platform Ad Exchange 88

Ad Ops Hero

JANUARY 25, 2021

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. What is Data Management Platform (DMP)? What Does Data Management Platform Do? How Does a Data Management Platform Work?

Data Management Platform 52

Data Management Platform Ad Exchange Audience Retargeting 52

Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it. Look at Bloomberg Media, for instance.

Ad Tech 80

Ad Tech Demand Side Platform Data Management Platform Audience 80

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. The DSP uses algorithms and data analytics to determine the best ad placements based on user behavior and preferences.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

VideoWeek

JUNE 12, 2024

While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. Oracle built its advertising business through a series of major acquisitions, costing billions overall.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

VideoWeek

JUNE 13, 2023

Madhive today announced the ad tech firm has received a $300 million investment from Goldman Sachs Asset Management. The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Scripps, Fox Television Stations and TelevisaUnivision.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Digiday

NOVEMBER 14, 2023

Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers. Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble.

Data Management Platform 95

Data Management Platform MarTech Advertising Ad Tech 95

InMobi

JANUARY 22, 2021

It also highlights the different players involved with data in programmatic advertising including demand-side platforms, supply-side platforms, ad exchanges, ad networks and social media networks.

Ad Tech 52

Ad Tech Demand Side Platform Data Management Platform Ad network 52

VideoWeek

MAY 24, 2022

This includes known identity signals drawn from PubMatic’s publisher-facing Identity Hub, first-party data, contextual signals, seller-defined audiences, and modelled audiences. If this sees more buys being routed through PubMatic’s pipes, it can present a stronger proposition to its publisher partners.

Audience 110

Audience Header Bidding Data Management Platform Ad Tech 110

Ad Tech Daily

OCTOBER 21, 2024

There’s a […] The post Adverity Launches Enhanced Data Management and Data Quality Capabilities With New Data Quality Suite appeared first on Ad Tech Daily.

Ad Tech 90

Ad Tech Data Management Platform Marketing Media 90

Ad Tech Daily

OCTOBER 11, 2024

. — DataVerify®, a leading provider of data verification, risk management, and workflow automation services, today announced it is working with Tavant, a leading digital products and services company, to make DataVerify’s DRIVE® platform and product offerings accessible within a multitude of new loan […] The post DataVerify Announces New (..)

Ad Tech 87

Ad Tech Data Management Platform Media 87

Ad Tech Daily

JULY 18, 2022

The post Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments appeared first on Ad Tech Daily.

Ad Tech 95

Ad Tech Advertising Marketing Data Management Platform 95

Ad Tech Daily

MARCH 10, 2023

. — As part of its growing open source initiative to equip the development and data community with valuable data toolsets, Versium, a leading data technology company, today announced it has released File Hasher – a free tool that hashes and saves first-party data to ensure privacy […] The post Versium Releases Free File Hasher Tool to Ensure (..)

Advertising 94

Advertising Ad Tech Data Management Platform Media 94

The Ad Tech Blog

JUNE 6, 2024

This centralized approach ensures that all teams have access to the same data, facilitating better collaboration and alignment. Using tools like customer data platforms (CDPs) or data management platforms (DMPs), marketers can aggregate data from different channels, such as social media, email, and website analytics.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

More About Advertising

APRIL 1, 2020

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement.

Data Management Platform 81

Data Management Platform Ad Tech Finance Media 81

Ad Tech Daily

MARCH 2, 2023

To drive further awareness of […] The post i2Coalition Launches Ethical Web Data Collection Initiative to Promote Industry best Practices appeared first on Ad Tech Daily.

Ad Tech 92

Ad Tech Data Management Platform GDPR Media 92

More About Advertising

MAY 4, 2020

Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick.

Data Management Platform 75

Data Management Platform Media Ad Tech Finance 75

More About Advertising

JANUARY 21, 2019

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency.

MarTech 75

MarTech Data Management Platform Conversion Ad Tech 75

Ad Tech Daily

MARCH 1, 2023

This solution allows customers to use LiveRamp’s transcoding and identity resolution capabilities within AWS Clean Rooms, reinforcing LiveRamp’s commitment to help businesses improve their customer intelligence through more accurate and secure data collaboration.

Ad Tech 84

Ad Tech Data Management Platform Media Advertising 84

More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

Data Management Platform 74

Data Management Platform GDPR Audience Advertising 74

Ad Tech Daily

NOVEMBER 4, 2024

New features in the LiveRamp Data Collaboration Platformincrease speed and efficiency, and unlock immediate value from clean rooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive (..)

Marketing 86

Marketing Ad Tech Data Management Platform Media 86

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged. Sound familiar?

Ad Tech 75

Ad Tech Data Management Platform Affiliates Ad Inventory 75

More About Advertising

NOVEMBER 22, 2019

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network.

Data Management Platform 64

Data Management Platform Audience Advertising Ad Tech 64

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Oxagile has more Ad Tech tricks to help you achieve that.

Ad Ops 90

Ad Ops Ad Inventory Ad Tech Demand Side Platform 90

More About Advertising

APRIL 21, 2020

New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. During the last.

Data Management Platform 59

Data Management Platform Ad Tech Finance Media 59

Digiday

NOVEMBER 17, 2022

Best CRM Platform. Best Customer Data Platform. Best Data Lead. Best Data Management Platform. Best Data Team. Best Digital/Social Video Management Platform. Best Social Marketing Platform. Best Subscription Platform. Best Sustainable Ad Tech Platform.

A/B Testing 77

A/B Testing Ad Server Native Advertising Data Management Platform 77

Digiday

JANUARY 8, 2023

For this plan to work at scale, Schibsted needed ad tech vendors — businesses that have access to programmatic ad dollars more readily than publishers ever will. Granted, this essentially limits the usage of such data to Schibsted’s own sites, including Norwegian newspapers Aftenposten and Verdens Gang.

Cookies 69

Cookies Marketing Ad Tech Viewability 69

Ad Tech Daily

APRIL 15, 2022

The post The Trade Desk Integrates with Adobe Real-Time Customer Data Platform appeared first on Ad Tech Daily.

Ad Tech 57

Ad Tech Demand Side Platform Advertising Marketing 57

Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. Data management platforms will need to find other ways to create identity linkages. They came up with a solution like a user identifier for advertising that relies on first-party data.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Digiday

APRIL 17, 2023

Gumtree’s ads team did just that last January, when it swapped the old data management partner for another (Permutive). “We were seeing under 40% match rates with that particular data management platform, and it was causing some scale issues,” said Victoria Trevillion, head of ad tech and operations at Gumtree.

Click Through Rate 65

Click Through Rate Ad Tech Impressions Data Management Platform 65

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies 84

Cookies Marketing Demand Side Platform Ad Server 84

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service?

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Flashtalking by Mediaocean

MARCH 25, 2022

Serratore was most recently the business director at Wavemaker ANZ, where he worked with brands such as Jetstar and Hungry Jacks, driving projects involving data management platforms (DMPs), dynamic creative, and analytics platforms.

Data Management Platform 52

Data Management Platform Agency Ad Tech Media 52

Advendio

DECEMBER 7, 2022

Adform is an open full-stack advertising technology provider automating digital advertising technology for publishers as well as advertisers and agencies by offering an ad server, data management platform, supply-side platform (SSP), and demand-side platform (DSP).

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

VideoWeek

JANUARY 20, 2023

Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The company will also support the group’s drive to establish Ad Net Zero in the US this year. “As

Ad Tech 98

Ad Tech Media Cookies Audience 98

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52