Adweek

MAY 8, 2023

PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called Activate. It's the latest ad-tech platform to recently release products driving supply-path optimization, aiming to make programmatic buying more efficient.

Demand Side Platform 261

Demand Side Platform Ad Tech Agency 261

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House.

Cookies 274

Cookies Demand Side Platform Ad Tech Media 274

Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

Demand Side Platform 130

Demand Side Platform Ad Tech Advertising 130

AdExchanger

AUGUST 4, 2022

A recent job listing for a “Senior Product Manager, Demand Side Platform – Ad Platforms” has created many headlines and sparked wild discussions among. Continue reading » The post Will Apple Be The New Ad Tech Challenger? appeared first on AdExchanger.

Ad Tech 99

Ad Tech Demand Side Platform Media Advertising 99

Adweek

AUGUST 8, 2022

Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry.

Demand Side Platform 246

Demand Side Platform Ad Tech Advertising 246

Adweek

FEBRUARY 10, 2023

Yahoo is shutting down its supply-side platform and pivoting its ad-tech business to focus on its demand-side platform, CEO Jim Lanzone told Adweek Thursday.

Demand Side Platform 246

Demand Side Platform Ad Tech 246

Adweek

MAY 29, 2024

The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet.

Demand Side Platform 347

Demand Side Platform Marketing Ad Tech 347

Adweek

JUNE 6, 2022

The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google.

Demand Side Platform 274

Demand Side Platform Ad Tech 274

Adweek

JUNE 6, 2024

Publisher critiques range from the demand-side platform (DSP) favoring CTV streamers and subscription-funded publishers--perpetuating inequalities in programmatic--to whether a tech firm should be the arbiter of media quality, five sources told ADWEEK.

Demand Side Platform 317

Demand Side Platform Media Ad Tech 317

Adweek

OCTOBER 9, 2022

It's only October, and The Trade Desk has seemingly made news this year on every pressing topic in ad tech. As buyers were puzzling over how to make their supply paths more efficient, demand-side platform The Trade Desk cut out multiple middlemen, announcing in February it was removing Google's Open Bidding as a source of.

Demand Side Platform 245

Demand Side Platform Ad Tech 245

Adweek

JUNE 10, 2024

Only it's adding a welcomed dose of transparency. This is the latest update to its AI engine, Yahoo Blueprint, launched in December 2023, which includes features like media buying recommendations in Yahoo's demand-side platform. Blueprint Performance.

Demand Side Platform 316

Demand Side Platform Media Ad Tech 316

Adweek

MAY 29, 2024

The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet.

Demand Side Platform 274

Demand Side Platform Marketing Ad Tech 274

illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. News of the rebrand comes after Spotify announced its partnership with Yahoo and its demand-side platform (DSP). This will offer brands more opportunities to reach and testaudiencest.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Smaato

NOVEMBER 21, 2023

The post Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato. For SSPs like Smaato, it’s about leveraging the power of technology to redefine industry standards, driving campaigns to new heights of success. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.

Ad Tech 105

Ad Tech Demand Side Platform Marketing Advertising 105

Admixer

JANUARY 8, 2021

The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog. Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. There all the […].

Demand Side Platform 52

Demand Side Platform Media Audience Ad Tech 52

VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. RTL Deutschland and ProSiebenSat.1

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. Before long, DSPs entered the ad tech ecosystem. Before long, DSPs entered the ad tech ecosystem. It was, in a word, exhausting.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

Adweek

JUNE 19, 2023

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

Demand Side Platform 284

Demand Side Platform Marketing Advertising Ad Tech 284

Digiday

FEBRUARY 27, 2024

Dubbed Forward ‘24: TV’s Tipping Point , the event was hosted the same month as the industry’s largest independent demand-side platform revealed GAAP revenue of nearly $2 billion for 2023, up 23% from the previous year.

Demand Side Platform 88

Demand Side Platform Ad Tech Cookies Ad Targeting 88

Digiday

MARCH 24, 2024

Amazon is itching for more advertisers to hop on board with its ad tech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least.

Demand Side Platform 95

Demand Side Platform Ad Tech Media Advertising 95

Adweek

DECEMBER 29, 2022

The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform.

Demand Side Platform 307

Demand Side Platform Marketing Ad Tech 307

Adweek

APRIL 24, 2024

Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals.

Cookies 221

Cookies Demand Side Platform Audience Ad Tech 221

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Tech 64

Ad Tech Ad Server Header Bidding Ad Exchange 64

Digiday

AUGUST 15, 2022

The owner of sales-side platform Colossus SSP and demand-side platforms Huddled Masses and Orange 142, has seen triple-digit percentage growth the last two years, off its small base.

Ad Tech 68

Ad Tech Demand Side Platform Media 68

Adweek

DECEMBER 11, 2022

Amazon Web Services, the tech giant's cloud storage unit, is launching its own clean room technology next year, the company recently announced.

Demand Side Platform 261

Demand Side Platform Retail Marketing Media 261

Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it. Look at Bloomberg Media, for instance.

Ad Tech 80

Ad Tech Demand Side Platform Data Management Platform Audience 80

VideoWeek

JUNE 15, 2022

Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

Ad Tech 85

Ad Tech Demand Side Platform Ad Server Ad Inventory 85

Exchange Wire

MAY 13, 2024

Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove [.]

Demand Side Platform 72

Demand Side Platform Ad Tech Advertising 72

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Discussing the prospects of TFC 2.0, publishers again. Branching out.

Ad Tech 87

Ad Tech GDPR Demand Side Platform Conversion 87

VideoWeek

JUNE 8, 2022

The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. The new name reflects a shift in positioning for the company, away from being primarily a sell-side business, toward being an end-to-end ad tech business.

Demand Side Platform 122

Demand Side Platform Ad Server Ad Tech Advertising 122

Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. According to Terence Kawaja, CEO of LUMA Partners, the ad tech sector is at the consolidation stage of its gestation.

Ad Tech 69

Ad Tech Demand Side Platform Pop-Up Marketing 69

Digiday

APRIL 29, 2024

As the 2024 NewFronts season enters day 2, Roku is poised to underline this trend with the announcement of The Trade Desk–the ad industry’s largest independent demand-side platform as a key ad tech partner, Digiday understands. Continue reading this article on digiday.com.

Demand Side Platform 94

Demand Side Platform Ad Inventory Ad Tech Media 94

The Ad Tech Blog

JUNE 1, 2024

They can process vast amounts of data in real time, providing insights that are used to continuously optimize ad campaigns. Can AI-driven personalization be integrated with existing ad tech? Yes, AI-driven personalization can be integrated with existing ad tech systems, such as DSPs and CRM platforms.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Digiday

SEPTEMBER 20, 2022

Two acquisitions announced last week are indicative of the M&A activity for ad tech still on the horizon, sources told Digiday. Hence many founders and investors in the sector took the opportunity to capitalize with some buoyed by the popularity of special purpose acquisition company mergers.

Ad Tech 68

Ad Tech Marketing Demand Side Platform Impressions 68

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. The DSP uses algorithms and data analytics to determine the best ad placements based on user behavior and preferences.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

CPC 98

CPC Ad Tech Demand Side Platform Conversion Rate 98

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way.

Demand Side Platform 87

Demand Side Platform Ad Tech Agency Media 87