VideoWeek

MAY 24, 2023

The first is around potential consolidation in the ad tech supply chain, particularly around CTV, as major players such as The Trade Desk, PubMatic and Magnite battle it out for share. In particular, the argument was made that phrases such as demand-side platform and supply-side platform are becoming increasingly redundant.

Ad Tech 91

Ad Tech Demand Side Platform Fashion Retail 91

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Oxagile has more Ad Tech tricks to help you achieve that.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

InMobi

JULY 17, 2023

Before I was introduced to the ad tech world, I was actually in a completely different industry and had pursued a career as a fashion model for over ten years, straight out of high school. After ten years in the fashion industry, I wanted to transition into a more traditional career path.

Fashion 52

Fashion Demand Side Platform Ad Tech Retail 52

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. French ad tech firm Criteo filed mixed results in its Q2 earnings. ASOS, Boohoo and Asda Investigated Over Green Claims.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. Hires of the Week Madhive Names Jon Kaplan CRO Ad tech company Madhive has announced Jon Kaplan as new Chief Revenue Officer.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Looptopia will let Roblox players create and trade virtual garments within Roblox, as well as hosting minigames and virtual fashion shows.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. For fashion brand Gap however, the reverse is true. The Trade Desk did not comment.

Retail 52

Retail Media Non-Profit Ad Tech 52