Ad Tech Demand Side Platform Fill rate 
Monetize More
JUNE 15, 2023
However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool. This means that you won’t be able to monetize every impression as efficiently as Google’s Ad Exchange will. The result will be lower fill rates and many impressions wasted.
Smart-Hub
JUNE 11, 2024
The key goal is to improve the transparency of the ad tech supply chain and increase the efficiency of programmatic advertising. For publishers, these are improved ad fill rates, higher revenue, and better user experience. Adopting SPO is beneficial for all the parties involved. The same applies to SSPs.
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Monetize More
MAY 30, 2023
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.
Automatad Inc.
NOVEMBER 8, 2023
Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.
Brid.tv
SEPTEMBER 26, 2022
Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. Formerly known as AirPush, Airnow Media is a demand-side platform and a part of the Airnow mobile app management platform.
InMobi
FEBRUARY 28, 2021
Identity has been a hot topic for a while now in the ad tech world. that can be used to securely show them the most relevant ads. UIDs are standardized identifiers that recognize users and user identities across different platforms. Thus, publishers partnered with Universal ID partners will have a higher fill rate.
Digiday
FEBRUARY 15, 2023
On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue. After all, an SSP is more likely to be more attentive to an agency that controls a lot of ad dollars, whereas a demand-side platform doesn’t have to.
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