YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

InMobi

FEBRUARY 22, 2022

There is going to be a shift from retailers working with a single supply-side platform to integrating with any number of retail media networks, solution providers and/or retail DSPs (demand-side platforms) to fully maximize the demand for their retail ad inventory and customer access.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected. You can sell your ad space on a per-impression basis easily.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. In this way, they prevent non-human traffic and ad fraud.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. DSP A DSP, a demand-side platform, is a solution for advertisers. This way, optimizing fill rates becomes easier.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Smart-Hub

DECEMBER 18, 2023

Brand Protection Programmatic solutions often have rather strict requirements for publishers so marketers can be sure that their ads will not be displayed on websites with improper content. In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. In this way, they prevent non-human traffic and ad fraud.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? We’ll work side by side with you, constantly guiding you, advising you, and making sure your business grows.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Brid.tv

JUNE 26, 2023

What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. Users of this solution will get full access to the platform’s API to take control of it programmatically.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. the highest offer) is awarded the ad impression.

Advertising 93

Advertising Banner Video Ads Header Bidding 93

InMobi

FEBRUARY 28, 2021

Identity has been a hot topic for a while now in the ad tech world. that can be used to securely show them the most relevant ads. UIDs are standardized identifiers that recognize users and user identities across different platforms. Thus, publishers partnered with Universal ID partners will have a higher fill rate.

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

VideoWeek

MARCH 21, 2025

Nexxen and Tubi Bring Partnership to UK Ad tech business Nexxen has expanded its partnership with Tubi, the Fox-owned AVOD service, into the UK. Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP. Read more on VideoWeek.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 17, 2025

The Trade Desk Acquires Metadata Startup Sincera Ad tech giant The Trade Desk has announced the acquisition of Sincera, a US startup that provides metadata for advertisers and publishers, for an undisclosed amount.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52