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Why Yahoo’s Omnichannel Offering is Cause for Celebration

VideoWeek

“That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! Now with a demand-side platform (DSP) that can be omnichannel, we can give people that opportunity to really understand their spend holistically. We really service the full funnel. Sports etc.),

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The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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‘The death of the undifferentiated SSP’: Scale SSPs say they’re not going anywhere anytime soon

Digiday

Yes, they have problems, including an ad slowdown and a dearth of quality CTV impressions. But few of them are big enough to give these ad tech vendors heartburn. That is to say the business continues to see a steady flow of ad dollars into its platform. Things aren’t great for the ad tech vendor.

Ad Tech 55
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The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Ad tech business Ogury has named Geoffroy Martin as its new CEO, replacing Thomas Pasquet who will transition to chairman of the board.

Ad Tech 98
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Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences

Digiday

Vice Media gets $30 million to finance debt, Time and Taboola team up on a new commerce site and more Podcast discovery via Shorts The key hits: Podcast publishers are using YouTube Shorts as a marketing vehicle for their video podcasts. Podcasts discovery via Shorts Does ChatGPT save journalists time?

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

To accommodate a team of refugee Microsoft engineers, Mike and the team moved to Florida for a year and returned home with their own ad serving technology, allowing them to segue off Santa Barbara-based Fastclick’s ad serving tool, called AdServer , which competed with DoubleClick and Atlas.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

To accommodate a team of refugee Microsoft engineers, Mike and the team moved to Florida for a year and returned home with their own ad serving technology, allowing them to segue off Santa Barbara-based Fastclick’s ad serving tool, called AdServer , which competed with DoubleClick and Atlas.