Ad Tech, Demand Side Platform and Finance

Why Yahoo’s Omnichannel Offering is Cause for Celebration

VideoWeek

JUNE 29, 2022

“That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! Now with a demand-side platform (DSP) that can be omnichannel, we can give people that opportunity to really understand their spend holistically. We really service the full funnel. Sports etc.),

Demand Side Platform

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Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences

Digiday

FEBRUARY 15, 2023

Vice Media gets $30 million to finance debt, Time and Taboola team up on a new commerce site and more Podcast discovery via Shorts The key hits: Podcast publishers are using YouTube Shorts as a marketing vehicle for their video podcasts. Podcasts discovery via Shorts Does ChatGPT save journalists time?

Audience

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The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

DECEMBER 10, 2023

To accommodate a team of refugee Microsoft engineers, Mike and the team moved to Florida for a year and returned home with their own ad serving technology, allowing them to segue off Santa Barbara-based Fastclick’s ad serving tool, called AdServer , which competed with DoubleClick and Atlas.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

MARCH 22, 2022

To accommodate a team of refugee Microsoft engineers, Mike and the team moved to Florida for a year and returned home with their own ad serving technology, allowing them to segue off Santa Barbara-based Fastclick’s ad serving tool, called AdServer , which competed with DoubleClick and Atlas.

Ad network

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The WIR: News Avoidance on the Rise, Disney Announces Data Matching Tool, and Havas Commits €400 Million to AI

VideoWeek

JUNE 21, 2024

The Trade Desk Threatens to Shut Off Access to Yahoo Videos The Trade Desk, a demand-side platform (DSP), has told buyers it will no longer monetise Yahoo’s video, accusing the publisher of mislabelling its inventory. Previously owned by Advantage Solutions, Jun Group delivers video and display ads into mobile games.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

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The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

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The WIR: DOJ Set to Reject Google’s Ad Concessions, DAZN in Talks to Buy Eleven Sports, and Dentsu Cuts its 2022 Ad Spend Forecast

VideoWeek

JULY 18, 2022

The acquisition would provide a significant boost for DAZN, which is still rebuilding following its pandemic-led dent to its finances, which forced it to delay the global rollout of its streaming service. The deal would potentially see ECI Partners sell its minority stake in the ad tech company, which could be valued close to $1 billion.

Media

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The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Ad tech business Ogury has named Geoffroy Martin as its new CEO, replacing Thomas Pasquet who will transition to chairman of the board.

Ad Tech

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The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

DECEMBER 13, 2024

Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. Buitekant joined DMG Media in 2013, following a two-year stint at video ad tech business Smartclip.

Ad Tech

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‘The death of the undifferentiated SSP’: Scale SSPs say they’re not going anywhere anytime soon

Digiday

FEBRUARY 28, 2023

Yes, they have problems, including an ad slowdown and a dearth of quality CTV impressions. But few of them are big enough to give these ad tech vendors heartburn. That is to say the business continues to see a steady flow of ad dollars into its platform. Things aren’t great for the ad tech vendor.

Ad Tech

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The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

VideoWeek

JANUARY 26, 2024

Skydance Media is a production business which has co-financed a number of Paramount Pictures’ biggest films over the last ten years, including Top Gun: Maverick, Mission: Impossible – Dead Reckoning Part One, and Star Trek Beyond. The offer comes just one month after Warner Bros.

Media

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The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

NOVEMBER 22, 2024

Questions will be raised around whether these moves, intentionally or otherwise, will help Apple’s ad business, given its privileged access to user data. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. “Our Read more on VideoWeek.

Marketing

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The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

DECEMBER 6, 2024

billion loan to help finance any moves it might wish to make next year relating to German TV business ProSiebenSat.1, The Week in Tech Experian Acquires Ad Tech Company Audigent Data giant Experian has acquired Audigent, a data activation and identity business, for an undisclosed amount. Top Stories MFE Lines Up 3.4

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AdTech Trends

Why Yahoo’s Omnichannel Offering is Cause for Celebration

Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences

Trending Sources

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

35. Michael Katz – double-clicking on InterCLICK and Yahoo

35. Michael Katz – double-clicking on InterCLICK and Yahoo

The WIR: News Avoidance on the Rise, Disney Announces Data Matching Tool, and Havas Commits €400 Million to AI

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

The WIR: DOJ Set to Reject Google’s Ad Concessions, DAZN in Talks to Buy Eleven Sports, and Dentsu Cuts its 2022 Ad Spend Forecast

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

‘The death of the undifferentiated SSP’: Scale SSPs say they’re not going anywhere anytime soon

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

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