Ad Tech Demand Side Platform Food 
Ad Monsters
JULY 20, 2022
With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. The latest update, Ad Product Taxonomy 1.1, The Content Taxonomy 3.0
Digiday
OCTOBER 26, 2022
Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. The next few days will also see Amazon unveil a partnership program, a.k.a.
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VideoWeek
MARCH 14, 2025
The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Gupta is Chief Product Officer (CPO) at Integral Ad Science (IAS), an ad tech business focused on ad measurement and verification.
Digiday
JANUARY 18, 2023
Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. This isn’t a new idea per se. In fact, this is what’s happening (albeit slowly).
Single Grain
MARCH 16, 2020
Google, Facebook and Amazon together are responsible for 70% of digital ad spending alone, and about 99% of this market growth. This is a good reminder of the dominance that these players have in ad tech: Together, they cover 59% of the overall ad tech industry. Find Your Niche for Your Own Business.
Single Grain
JULY 20, 2021
Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.
Digiday
OCTOBER 27, 2022
Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business.
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