Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Digiday

SEPTEMBER 20, 2022

Two acquisitions announced last week are indicative of the M&A activity for ad tech still on the horizon, sources told Digiday. Hence many founders and investors in the sector took the opportunity to capitalize with some buoyed by the popularity of special purpose acquisition company mergers.

Ad Tech 68

Ad Tech Marketing Demand Side Platform Impressions 68

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

Media 89

Media Demand Side Platform Ad Tech Impressions 89

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Monetize More

JUNE 15, 2023

Header Bidding enables publishers to expose and sell their inventory to more demand partners while getting the highest possible yield for each impression. With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Martech Series

NOVEMBER 29, 2022

Groundbreaking ad tech company continues on its mission to help advertisers optimise campaigns, reducing hidden costs and offering built-in cybersecurity measures. Independent ad fraud researcher, Dr. Augustine Fou, founder of FouAnalytics, adds: “AIDEM is far and away the most accurate DSP I have ever used.

Demand Side Platform 86

Demand Side Platform Cookies Ad Tech MarTech 86

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 RTB (Real-Time Bidding) is typically the “engine” of programmatic platforms; this protocol makes it possible to organize a real-time auction between sellers and buyers of media. Ad impressions are served on different websites or apps connected to programmatic.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Ad Monsters

OCTOBER 2, 2024

How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs).

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Digiday

SEPTEMBER 16, 2022

If imitation is the highest form of flattery then publisher Minute Media’s latest venture is a paean to ad tech. The sports publisher is now the proud owner of its own supply-side platform otherwise known as the marketplace advertisers go to buy ads on its sites. Normally, this ad tech is owned by a third-party.

Media 72

Media Impressions Ad Tech Demand Side Platform 72

PubMatic

FEBRUARY 1, 2023

There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer. Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads.

Viewability 95

Viewability Demand Side Platform Cookies Impressions 95

Digiday

SEPTEMBER 26, 2022

As ever, demand drives prices. The cost per thousand impressions in these curated deals was up 240% in the first half of the year compared to those prices in the open exchange. Or rather, these publishers, armed with first-party data, seem more able to put their best foot forward in pursuit of ad dollars, he continued.

Advertising 76

Advertising Marketing Ad Tech Impressions 76

Single Grain

MARCH 16, 2020

This way, you won’t have to develop the app and serve the ads in only one of them. Programmatic digital advertising enables purchasing mobile traffic automatically from the numerous publishers who monetize their inventory via RTB (on a per-impression basis). Find Your Niche for Your Own Business. What is the white-label business model?

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Digiday

FEBRUARY 15, 2023

To do this, the agency is asking for SSPs to help it do several things such as reduce hidden fees, give media buyers greater control over how impressions are curated, and offer more auction transparency. They started helping advertisers and agencies buy more quality impressions at lower fees.

Agency 78

Agency Header Bidding Ad Tech Demand Side Platform 78

Digiday

JANUARY 18, 2023

Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. This isn’t a new idea per se. In fact, this is what’s happening (albeit slowly).

Advertising 75

Advertising Ad Tech Demand Side Platform Agency 75

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. What is Mobile Programmatic Advertising? respectively.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Smart-Hub

JUNE 11, 2024

In short, SPO is a practice that involves media buyers finding the shortest and the most effective ways to ad inventory and then using these paths to transact with sellers. The key goal is to improve the transparency of the ad tech supply chain and increase the efficiency of programmatic advertising. The same applies to SSPs.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Digiday

JANUARY 29, 2023

That’s down to a few things but they all ultimately come back to this: there’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe. Moreover, they’re using supply-side platforms to do it. For now, ad dollars continue to pour into the open market.

Marketing 76

Marketing Demand Side Platform Ad Tech Impressions 76

Digiday

JULY 24, 2022

Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces. Standards would make it more difficult for ad tech vendors to avoid weeding out this traffic.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Digiday

MARCH 6, 2023

In this instance, observers thought the Trade Desk was coming after those companies that already help publishers sell impressions to advertisers. The rewards being even more programmatic ad dollars from what is probably the second largest source of them for publishers in The Trade Desk. Take Cafe Media. That could change, of course.

Ad Tech 69

Ad Tech Impressions Shipping Demand Side Platform 69

VideoWeek

JUNE 4, 2024

Publishers using the product have seen a 22 percent increase in monetised impressions on average, according to the ad tech company. And the fact that publishers using the product are seeing growth in monetised impressions suggests that this is the case. The confidence aspect for sellers is also important.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Tech Impressions 52

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Oxagile has more Ad Tech tricks to help you achieve that. Why is it advantageous for both parties?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. Anything that dilutes this position is a risk — including ad tech vendors. ” For now, there are no other ad tech vendors in Bloomberg Media’s sights. And why would it? Pubs are taking the revenue back.

Media 69

Media Advertising Ad Tech Demand Side Platform 69

Digiday

DECEMBER 6, 2022

The key hits: IAB Tech Lab’s guidelines require that ads be attached to videos that a viewer requested to watch and play with the sound on by default to qualify as in-stream inventory. The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions.

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Digiday

FEBRUARY 28, 2023

Yes, they have problems, including an ad slowdown and a dearth of quality CTV impressions. But few of them are big enough to give these ad tech vendors heartburn. That is to say the business continues to see a steady flow of ad dollars into its platform. Things aren’t great for the ad tech vendor.

Ad Tech 68

Ad Tech Finance Demand Side Platform Non-Profit 68

Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Do they let you pay for your campaigns based on business-first metrics , or just on clicks, impressions or installs? What do you look for in demand-side platforms?

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digiday

NOVEMBER 13, 2022

“So with that PMP tool and our [demand-side platform] partners, we’re able to make sure we are maximizing unique household reach but also not wasting impressions.” The brand is the first beer advertiser to run on Netflix’s new ad-supported tier.

Demand Side Platform 69

Demand Side Platform Ad Tech Impressions Advertising 69

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Monetize More

JANUARY 18, 2023

With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. See more benefits knowonlineadvertising.com.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. ” Beyond first-party signals, we’re admitting third-party IDs into AMC.

Advertising 72

Advertising Demand Side Platform Conversion Audience 72

Digiday

OCTOBER 11, 2022

At that time, they were very anti ever working with a [demand side platform]. According to sources, this was a premium offering that was impressive but overpriced, and launched in a manner that was largely out of sync with market sentiment. And they also were saying they don’t have the capability to build one.”.

Agency 91

Agency Media Demand Side Platform Ad Tech 91

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. The three main types of platforms are: Sell-side platform. Demand-side platform.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So when a user plays a video, the player sends an ad request. As a result, publishers can generate a higher ad yield.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Digiday

JUNE 13, 2022

According to Reuters, Google’s parent company Alphabet offered to let third-party ad tech companies serve ads on YouTube as a proposed remedy to an EU probe into whether restrictions over how third parties can access its services. ’s Competition Markets Authority. .”

Cookies 69

Cookies Demand Side Platform Ad Tech Education 69

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52