VideoWeek

APRIL 8, 2025

When Canadian ad tech business StackAdapt announced earlier this year that it had closed a $235 million equity funding round led by Teachers Venture Growth, the news picked up a lot of attention thanks in part to the size of the figure. Obviously AI of one sort or another is present in a wide range of ad tech solutions.

Ad Tech 52

Ad Tech Demand Side Platform Machine Learning Healthcare 52

VideoWeek

FEBRUARY 29, 2024

Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for small and medium-sized businesses (SMBs), has announced the completion of a $22.5 Existing investors Elaia Partners and Sequioa’s Scout Fund, as well as a number of ad tech investors, also joined the funding round.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Digiday

APRIL 27, 2023

And it is within this context that Amazon Advertising, a burgeoning ad platform but one that equally has to contend with Apple and Google’s erosion of traditional online advertising tools , is now flexing its muscles. Related Insights Life Beyond the Cookie Amazon’s ad business earned $9.5B What’s new?

Cookies 72

Cookies Machine Learning Click Through Rate Demand Side Platform 72

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. What is Mobile Programmatic Advertising?

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Digiday

FEBRUARY 1, 2023

The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money. They have more data on inventory than demand-side platforms.

Agency 72

Agency Media Ad Tech Demand Side Platform 72

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Monetize More

JANUARY 18, 2023

With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. See more benefits knowonlineadvertising.com.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

APRIL 5, 2023

For instance, machine learning tools are currently being used to catch anomalous budget inputs within social campaigns to flag them for second-level approval. The ways in which artificial intelligence will fuel agency growth are coming into sharper focus. Havas Media Group is a prime example.

Media 74

Media Machine Learning Demand Side Platform Agency 74

VideoWeek

MARCH 14, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Gupta is Chief Product Officer (CPO) at Integral Ad Science (IAS), an ad tech business focused on ad measurement and verification.

Food 52

Food Ad Tech Media Agency 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Does it leverage machine learning in any capacity? What do you look for in demand-side platforms? Here’s how to decide which one is right for you.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

JANUARY 25, 2022

Further, many demand-side platforms (DSPs) and other ad tech platforms serving advertisers have updated their bidding algorithms to account for having less data than before. DSPs are using machine learning algorithms to more effectively determine the best bidding strategies even without device IDs.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. People want more control over how big tech businesses manage their data.

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

VideoWeek

MAY 8, 2024

The image-sharing platform has also upgraded its AR asset creation capabilities, enabling users to virtually try on a brand’s products. Snap said its investment in Machine Learning and automation speeds up the process of converting 2D product catalogues into AR assets.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

JUNE 2, 2022

Since this is an automated media buying process, they rely on AI or machine learning algorithms. Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. The ad exchange follows this up with an auction to select the winning ad creative.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

VideoWeek

JANUARY 12, 2024

Google added that it has given commitments to the UK Competition and Markets Authority (CMA) that the tools will not give Google special treatment. Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. Formerly known as AirPush, Airnow Media is a demand-side platform and a part of the Airnow mobile app management platform.

Ad network 52

Ad network CPC CPM CPA 52

Smart-Hub

APRIL 12, 2024

With the help of machine learning algorithms, the following optimization steps are possible: By analyzing historical data, algorithms can predict the performance of ad campaigns, enabling marketers to enhance them before launching. Monitoring clicks and impressions is essential as well.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Lead form ads in search. Lead form ads are ad extensions that appear next to the ad text but are not a part of it. Semantic search.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

JULY 18, 2022

Netflix Picks Microsoft to Build its Ads Product… Netflix this week announced that it has chosen Microsoft, owner of programmatic ad tech business Xandr, to build its advertising product as it prepares to launch an ad-supported tier. You can read industry reaction to the decision here.

Media 52

Media Ad Tech Agency Demand Side Platform 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? We’ll work side by side with you, constantly guiding you, advising you, and making sure your business grows.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

AUGUST 25, 2023

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June.

Media 52

Media Retail GDPR Agency 52

VideoWeek

MAY 24, 2024

Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week. billion in AI and machine learning for the rest of 2024. Adlook Promotes Kuba Kossut to CEO Adlook, a demand-side platform, has promoted Kuba Kossut to CEO.

Media 52

Media Retail Ad Server Ad Inventory 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The efforts form part of a settlement with the Justice Department over accusations of discrimination in Meta’s targeting of housing ads.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

DECEMBER 13, 2024

Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. Buitekant joined DMG Media in 2013, following a two-year stint at video ad tech business Smartclip.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

JUNE 28, 2024

He previously led the Data Science and Machine Learning team at US TV business Roku. The DSP accused Yahoo of mislabelling video inventory as in-stream units, which tend to fetch higher prices. Hires of the Week ITV Appoints Roku’s Stefan Hoejmose as AI Lead ITV has appointed Stefan Hoejmose as Group Chief Data and AI Officer.

Retail 52

Retail Media Agency Cookies 52

VideoWeek

JANUARY 10, 2025

. “Claiming to avoid “censorship” is a political move to avoid taking responsibility for hate and disinformation that platforms encourage and facilitate. Utiq added that it will soon launch in the UK and Italy. These are complete commercials ready to launch on TV.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52