Ad Tech Demand Side Platform Manufacturing 
VideoWeek
MARCH 13, 2025
Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing the product. Ultimately, hardware manufacturers are looking for new revenue sources from the shift to CTV, as margins from selling TVs sets themselves fall. A hard(ware) sell?
VideoWeek
AUGUST 23, 2024
Netflix to Launch In-House Ad Tech Next Year Netflix has announced that its in-house ad tech platform will be tested in Canada in November and launched globally in 2025. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4 WARC Forecasts 10.5
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VideoWeek
MARCH 14, 2025
The Trade Desks First CTV OS Client Sonos Abandons its Hardware Plans Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing the product. She previously served as CPO of Rokt, and Director of Ads Measurement at Amazon.
Digiday
SEPTEMBER 20, 2022
By that measure, e-commerce and retail media rank quite highly, as GroupM issued a deep dive into the economics of both segments and Walmart expanded its partnerships on its marketplace, Connect, to include social platforms and ad-tech providers. First, the Walmart news. Why such growth?
VideoWeek
FEBRUARY 20, 2024
US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 The company said that ownership of Vizio’s SmartCast operating system (OS) enables Walmart to connect advertisers with TV viewers via its ad-supported streaming service, WatchFree+. The agreement sees Walmart pay $11.50
Digiday
DECEMBER 20, 2022
Before Musk’s Twitter takeover tore apart the social media orthodoxy, it was the iPhone manufacturer that was upsetting the Applecart. Of course, the principles of informed consent and the necessity for ad tech providers to enable a genuine value exchange between audiences and media owners are without doubt.
InMobi
APRIL 12, 2021
In the CTV space, however, just about every smart TV and set-top box manufacturer has their own CTV OS that come with its own nuances, especially around tracking and measurement. It gets more complicated as some of the major OTT apps have few to ad tech SDKs in place rendering an open bidding environment almost impossible in this scenario.
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