Adweek

MAY 29, 2024

The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet.

Demand Side Platform 274

Demand Side Platform Marketing Ad Tech 274

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. going to ad-tech fees and $0.35

Marketing 117

Marketing Demand Side Platform Audience Impressions 117

Digiday

FEBRUARY 20, 2025

Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content.

Demand Side Platform 81

Demand Side Platform Ad Tech Media Marketing 81

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. But will the rebrand change the face of audio advertising?

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Digiday

MARCH 13, 2025

Scope3 has unveiled an AI-powered agentic AI platform that aims to tap a trifecta of hyped ad tech topics: AI, curation and brand safety. This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms. Continue reading this article on digiday.com.

Ad Tech 54

Ad Tech Demand Side Platform Agency Media 54

Digiday

FEBRUARY 19, 2024

The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. It’s something they’ve been able to do for a while, but Amazon’s ad executives are really emphasizing it these days. Continue reading this article on digiday.com.

Ad Tech 98

Ad Tech Demand Side Platform Marketing Conversion 98

VideoWeek

JUNE 17, 2024

A number of major ad tech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform – this morning announced the launch of the European Programmatic TV Initiative (EPTVI), a joint effort aimed at accelerating growth and adoption of programmatic TV in Europe. This problem isn’t easily solved.

Ad Tech 126

Ad Tech Demand Side Platform Agency Media 126

Digiday

FEBRUARY 9, 2025

Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-side platforms Google and The Trade Desk, among others, that will go into effect later this month. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 58

Demand Side Platform Ad Tech Media Marketing 58

Digiday

APRIL 10, 2025

Related Insights The Programmatic Publisher The outlook for ad tech M&A in 2025 Read More Earlier this week, Digiday reported that parties were trying to engineer a divestment of Yahoos demand-side platform, but who would buy such an asset, especially in this market?

Ad Tech 76

Ad Tech Demand Side Platform Marketing Media 76

Digiday

FEBRUARY 5, 2025

Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.

Demand Side Platform 67

Demand Side Platform Advertising Ad Inventory Ad Tech 67

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Digiday

OCTOBER 24, 2024

By building its own exchange, Spotify aims to capture more revenue from small and medium-sized businesses to allow existing clients to spend more efficiently, making it more competitive with platforms like Meta and Google, with The Trade Desk operating as its beta demand-side platform partner.

Ad Tech 83

Ad Tech Demand Side Platform Ad Exchange Cookies 83

Smaato

NOVEMBER 21, 2023

As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. The post Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.

Ad Tech 105

Ad Tech Demand Side Platform Marketing Advertising 105

Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. Before long, DSPs entered the ad tech ecosystem. Before long, DSPs entered the ad tech ecosystem. It was, in a word, exhausting.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

VideoWeek

JUNE 8, 2022

The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. The new name reflects a shift in positioning for the company, away from being primarily a sell-side business, toward being an end-to-end ad tech business.

Demand Side Platform 122

Demand Side Platform Ad Server Ad Tech Advertising 122

Digiday

MARCH 24, 2024

Amazon is itching for more advertisers to hop on board with its ad tech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least.

Demand Side Platform 95

Demand Side Platform Ad Tech Media Advertising 95

Ad Tech Daily

MARCH 21, 2023

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0

Demand Side Platform 97

Demand Side Platform Ad Tech Marketing Ad network 97

Digiday

FEBRUARY 27, 2024

Dubbed Forward ‘24: TV’s Tipping Point , the event was hosted the same month as the industry’s largest independent demand-side platform revealed GAAP revenue of nearly $2 billion for 2023, up 23% from the previous year. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 89

Demand Side Platform Ad Tech Cookies Ad Targeting 89

Digiday

SEPTEMBER 20, 2022

Two acquisitions announced last week are indicative of the M&A activity for ad tech still on the horizon, sources told Digiday. And that means there are ‘bargains’ to be had as corporate development executives eye synergies and market share at a fraction of the price it would have cost them previously.

Ad Tech 68

Ad Tech Marketing Demand Side Platform Impressions 68

Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it. Look at Bloomberg Media, for instance.

Ad Tech 81

Ad Tech Demand Side Platform Data Management Platform Audience 81

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Discussing the prospects of TFC 2.0, “I just don’t know when the formal release is.” publishers again.

Ad Tech 88

Ad Tech GDPR Demand Side Platform Conversion 88

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 134

Machine Learning Marketing ROI Demand Side Platform 134

Digiday

APRIL 29, 2024

As the 2024 NewFronts season enters day 2, Roku is poised to underline this trend with the announcement of The Trade Desk–the ad industry’s largest independent demand-side platform as a key ad tech partner, Digiday understands. Continue reading this article on digiday.com.

Demand Side Platform 95

Demand Side Platform Ad Inventory Ad Tech Media 95

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Tech 64

Ad Tech Ad Server Ad Exchange Header Bidding 64

The Ad Tech Blog

JUNE 1, 2024

They can process vast amounts of data in real time, providing insights that are used to continuously optimize ad campaigns. The use of AI in ad design enhances user satisfaction and provides advertisers with valuable insights into consumer behavior, which can be used to refine marketing strategies and product offerings further.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

VideoWeek

MARCH 13, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system ‘Ventura’ had reportedly signed up Sonos as its first hardware client. Amid the turmoil, the company is focussing on its core audio products. A hard(ware) sell? One of these is winning over hardware partners.

Manufacturing 59

Manufacturing Demand Side Platform Ad Inventory Ad Tech 59

VideoWeek

AUGUST 23, 2024

Netflix to Launch In-House Ad Tech Next Year Netflix has announced that its in-house ad tech platform will be tested in Canada in November and launched globally in 2025. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4 The company raised $62.7 Read more on VideoWeek.

Ad Tech 98

Ad Tech Cookies Agency Media 98

VideoWeek

JULY 25, 2022

Video and CTV ad tech business Tremor International has agreed a deal to acquire demand-side platform Amobee from Singapore-based telco SingTel for $239 million. Amobee has three core business segments – its DSP, the Amobee Advanced TV Platform, and its Email Marketing Platform.

Demand Side Platform 105

Demand Side Platform Ad Tech Mobile Ads Advertising 105

Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. Investment bank LUMA Partners’ 2022 Market Report shows the number of deals in the sector almost halved — from 90 to 56.

Ad Tech 69

Ad Tech Demand Side Platform Pop-Up Marketing 69

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

VideoWeek

APRIL 8, 2025

When Canadian ad tech business StackAdapt announced earlier this year that it had closed a $235 million equity funding round led by Teachers Venture Growth, the news picked up a lot of attention thanks in part to the size of the figure. Obviously AI of one sort or another is present in a wide range of ad tech solutions.

Ad Tech 52

Ad Tech Demand Side Platform Machine Learning Healthcare 52

Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model.

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

Demand Side Platform 110

Demand Side Platform Viewability Impressions Ad Tech 110

VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. RTL Deutschland and ProSiebenSat.1

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

JULY 21, 2022

Earlier this year Microsoft Advertising chief Rob Wilk explained how CTV would play a key role in the company’s advertising ambitions and that offering cross-screen attribution capabilities would also play a key role in its go-to-market strategy. Open or closed? Paul Coggins CEO Adludio.

Ad Tech 69

Ad Tech Ad Server Demand Side Platform Agency 69

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Demand Side Platform Ad Tech Agency Media 88