Digiday

MARCH 13, 2025

Scope3 has unveiled an AI-powered agentic AI platform that aims to tap a trifecta of hyped ad tech topics: AI, curation and brand safety. This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms. Continue reading this article on digiday.com.

Ad Tech 50

Ad Tech Demand Side Platform Agency Media 50

VideoWeek

JUNE 17, 2024

A number of major ad tech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform – this morning announced the launch of the European Programmatic TV Initiative (EPTVI), a joint effort aimed at accelerating growth and adoption of programmatic TV in Europe. This problem isn’t easily solved.

Ad Tech 126

Ad Tech Demand Side Platform Agency Media 126

Digiday

FEBRUARY 19, 2024

The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. It’s something they’ve been able to do for a while, but Amazon’s ad executives are really emphasizing it these days. Continue reading this article on digiday.com.

Ad Tech 97

Ad Tech Demand Side Platform Marketing Conversion 97

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Digiday

FEBRUARY 9, 2025

Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-side platforms Google and The Trade Desk, among others, that will go into effect later this month. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 53

Demand Side Platform Ad Tech Media Marketing 53

Martech

AUGUST 5, 2024

The Association of National Advertisers (ANA) highlighted significant financial implications in their Programmatic Media Supply Chain Transparency Study. Of the $88 billion spent on open web programmatic ads, $22 billion is wasted. of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29

Marketing 116

Marketing Demand Side Platform Audience Impressions 116

Digiday

FEBRUARY 5, 2025

And key to that is ad tech, one its doubling down on. Amazon Ads is further opening up to third parties, signing partners to its latest beta program, which involves its demand-side platform telling them what supply it needs and when it needs it more efficiently than historical practices.

Demand Side Platform 61

Demand Side Platform Advertising Ad Inventory Ad Tech 61

Digiday

OCTOBER 24, 2024

By building its own exchange, Spotify aims to capture more revenue from small and medium-sized businesses to allow existing clients to spend more efficiently, making it more competitive with platforms like Meta and Google, with The Trade Desk operating as its beta demand-side platform partner.

Ad Tech 80

Ad Tech Demand Side Platform Ad Exchange Cookies 80

Digiday

AUGUST 15, 2022

The owner of sales-side platform Colossus SSP and demand-side platforms Huddled Masses and Orange 142, has seen triple-digit percentage growth the last two years, off its small base.

Ad Tech 68

Ad Tech Demand Side Platform Media 68

VideoWeek

JUNE 8, 2022

The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. The new name reflects a shift in positioning for the company, away from being primarily a sell-side business, toward being an end-to-end ad tech business.

Demand Side Platform 122

Demand Side Platform Ad Server Ad Tech Advertising 122

Digiday

MARCH 24, 2024

Amazon is itching for more advertisers to hop on board with its ad tech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least.

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Demand Side Platform Ad Tech Media Advertising 94

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Admixer

JANUARY 8, 2021

Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog.

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Demand Side Platform Media Audience Ad Tech 52

Digiday

FEBRUARY 27, 2024

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 87

Demand Side Platform Ad Tech Cookies Ad Targeting 87

Digiday

APRIL 29, 2024

If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the previously distinct lines between the NewFronts and the upfront are blurring. Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform.

Demand Side Platform 94

Demand Side Platform Ad Inventory Ad Tech Media 94

Digiday

APRIL 2, 2023

The ad tech sector is in transition. Long dominated by Big Tech, the tectonic plates of the market are shifting as political forces look to bring the likes of Google to heel with some predicting this will prove a boon to independent players. that the other side of the market has spent years specializing in.”

Media 99

Media Demand Side Platform Ad Tech Agency 99

Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. Look at Bloomberg Media, for instance. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it.

Ad Tech 78

Ad Tech Demand Side Platform Data Management Platform Audience 78

Exchange Wire

FEBRUARY 12, 2024

Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [.]

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Demand Side Platform Media Ad Tech 45

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

Media 87

Media Demand Side Platform Ad Tech Impressions 87

Ad Tech Daily

MARCH 21, 2023

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0

Demand Side Platform 97

Demand Side Platform Ad Tech Marketing Ad network 97

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Media And Games Invest, is a publicly listed entity. Discussing the prospects of TFC 2.0, publishers again.

Ad Tech 85

Ad Tech GDPR Demand Side Platform Conversion 85

The Ad Tech Blog

JUNE 1, 2024

They can process vast amounts of data in real time, providing insights that are used to continuously optimize ad campaigns. Applications in Industry In the advertising industry, AI-driven personalization engines are used to craft personalized ad experiences that resonate with the audience. Ad Tech did.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. The DSP uses algorithms and data analytics to determine the best ad placements based on user behavior and preferences.

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Advertising Viewability Machine Learning Ad Tech 130

Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. Albeit, the wider digital media and marketing category actually increased by 2%, from 400 in 2021 to 406 in 2022.

Ad Tech 69

Ad Tech Demand Side Platform Pop-Up Marketing 69

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

Demand Side Platform 109

Demand Side Platform Viewability Impressions Ad Tech 109

Digiday

SEPTEMBER 20, 2022

Two acquisitions announced last week are indicative of the M&A activity for ad tech still on the horizon, sources told Digiday. Hence many founders and investors in the sector took the opportunity to capitalize with some buoyed by the popularity of special purpose acquisition company mergers.

Ad Tech 68

Ad Tech Marketing Demand Side Platform Impressions 68

VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. RTL Deutschland and ProSiebenSat.1

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 85

Demand Side Platform Ad Tech Agency Media 85

Digiday

JULY 21, 2022

Although since those inquiries, certain details have emerged with Insider reporting that revenue guarantees — these usually played a key role in winning RFPs during the early days of ad tech — from rival contenders were “underwhelming” (Google’s included), a sign that Netflix wants revenue, and fast.

Ad Tech 69

Ad Tech Ad Server Demand Side Platform Agency 69

VideoWeek

MAY 24, 2023

The first is around potential consolidation in the ad tech supply chain, particularly around CTV, as major players such as The Trade Desk, PubMatic and Magnite battle it out for share. In particular, the argument was made that phrases such as demand-side platform and supply-side platform are becoming increasingly redundant.

Ad Tech 91

Ad Tech Demand Side Platform Fashion Retail 91

VideoWeek

JUNE 29, 2022

Now with a demand-side platform (DSP) that can be omnichannel, we can give people that opportunity to really understand their spend holistically. When you add DirectTV with DISH Media and with Fios, that’s over 25 million households, which is really fantastic,” says Herbst-Brady.

Demand Side Platform 119

Demand Side Platform Finance Ad Tech Agency 119

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 69

Demand Side Platform Ad Tech Media Marketing 69

Digiday

JUNE 6, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. Continue reading this article on digiday.com.

Demand Side Platform 69

Demand Side Platform Ad Tech Media Marketing 69

Digiday

JUNE 7, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. Continue reading this article on digiday.com.

Demand Side Platform 68

Demand Side Platform Ad Tech Media Marketing 68

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail.

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Martech Series

NOVEMBER 29, 2022

Groundbreaking ad tech company continues on its mission to help advertisers optimise campaigns, reducing hidden costs and offering built-in cybersecurity measures. Giovanni Solazzo, Founder of AIDEM, explains: “AIDEM represents ‘media’ turned around, literally and figuratively.

Demand Side Platform 86

Demand Side Platform Cookies Ad Tech MarTech 86

Digiday

OCTOBER 11, 2022

Apple’s growing designs on the ad industry are already well-documented with the iPhone maker’s media unit already generating $4 billion per year on search. But now it would appear it is further stepping up its efforts by serving ads on even more screens. The question is, when will it start?

Agency 89

Agency Media Demand Side Platform Ad Tech 89