Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Our clients were not happy about it. «New

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InMobi

AUGUST 20, 2020

As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. Advertisers and iOS 14 The impact of an IDFA-less world is no different on the advertiser side for demand-side platforms (DSPs). becomes even more significant.

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Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2

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VideoWeek

FEBRUARY 23, 2024

However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market.

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VideoWeek

JUNE 21, 2024

This is up from 29 percent in 2017. ” Disney Announces BridgeID Data Matching Tool Disney continued its substantial investment in the tech side of its ad offering this week with the announcement of BridgeID, a solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement.

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Brid.tv

SEPTEMBER 26, 2022

Yahoo Ad Tech (Formerly Verizon Media) 8. What Is a Display Ad Network? Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video. Formerly known as AirPush, Airnow Media is a demand-side platform and a part of the Airnow mobile app management platform.

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MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges. How Does Performance TV Stack Up?

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Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? We’ll work side by side with you, constantly guiding you, advising you, and making sure your business grows.

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Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

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Smart-Hub

DECEMBER 18, 2023

Brand Protection Programmatic solutions often have rather strict requirements for publishers so marketers can be sure that their ads will not be displayed on websites with improper content. In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. Looking For Detailed Case Studies?

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Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.

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Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. To join an algorithmic buy, publishers must sign up for an SSP. By the way, SmartHub also has such services.

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. There was more positive news for RTL’s subscription streaming business, which has been a big strategic focus in recent years, as income from RTL+ and Videoland were up 15.6

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illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Follow @illuminHQ

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illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Follow @illuminHQ

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VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. Meta stock was up 11 percent following the results.

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VideoWeek

APRIL 11, 2025

The publisher has signed up e.l.f. While publishers would generally prefer to keep audiences on their own properties, finding reach is easier on third-party platforms which users are already engaging with. Yahoo in Talks to Sell DSP Yahoo is looking to offload its demand-side platform, Yahoo DSP, Digiday reported on Thursday.

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