Martech

SEPTEMBER 30, 2021

The dawn of digital media promised a brighter future, where we eventually could look at every sale and determine which touchpoints were effective at delivering ROI and which were wasted spend. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? For instance, PubMatic (the SSP that arguably kicked off the latest wave of ad tech listings) reported an 11% revenue increase in Q3, taking its total to $64.5

Marketing 73

Marketing Ad Tech Demand Side Platform Ad Server 73

Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. The next few days will also see Amazon unveil a partnership program, a.k.a.

Ad Tech 73

Ad Tech Demand Side Platform Ad Server Food 73

Smart-Hub

JUNE 11, 2024

The key goal is to improve the transparency of the ad tech supply chain and increase the efficiency of programmatic advertising. For advertisers, the main advantages are avoiding duplicated auctions, increasing the campaign performance, reducing costs, and maximizing ROI. Can supply path optimization help reduce ad fraud?

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. “This will result in higher ROI for buyers and increased revenue for publishers.” What’s new?

Ad Server 68

Ad Server Demand Side Platform Ad Tech Media 68

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%. The reason?

Demand Side Platform 73

Demand Side Platform Ad Tech Cookies Media 73

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Google, Facebook and Amazon together are responsible for 70% of digital ad spending alone, and about 99% of this market growth.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. She previously served as CPO of Rokt, and Director of Ads Measurement at Amazon.

Food 52

Food Ad Tech Media Agency 52

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. LiveRamp Tie-up.

Advertising 73

Advertising Demand Side Platform Conversion Audience 73

Digiday

DECEMBER 6, 2022

Somewhere around 99% of what we considered in-stream in the past on the web is now going to be considered out-stream,” said an ad tech executive. It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

InMobi

MAY 6, 2019

Here’s a small sample of what we saw, learned and ate at the MGM Grand on May 1-2: InMobi is Fully Committed to Driving Real Connections In the worlds of ad tech and martech, it’s easy sometimes to get caught in the weeds, focusing on technical specs and features. Just like last year , MAU did not disappoint in 2019!

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

InMobi

MARCH 9, 2021

Today, few terms in ad tech and programmatic ad circles are as frequently talked about and discussed as supply path optimization (SPO). SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory.

Header Bidding 52

Header Bidding Ad Exchange Demand Side Platform ROI 52

Digiday

APRIL 5, 2023

Havas Media Group’s execs are using AI to power custom algorithms in the demand-side platforms — or ad tech used to place programmatic bids — to get 25%+ improvements in the cost per acquisition charged when the ads it buys lead to a conversion. Oh, and there’s the cost.

Media 76

Media Machine Learning Demand Side Platform Agency 76

InMobi

FEBRUARY 22, 2022

Not only will retailers need to prove they can deliver a positive ROI with clear access to customer data, but they’ll need to deliver it in more innovative and engaging advertising formats to resonate with consumers. Target has already demonstrated this by bringing in demand for their Target Product Ads through both Criteo and Citrus.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Smart-Hub

APRIL 12, 2024

Tracking this metric is important for evaluating the ROI, which helps refine marketing strategies. Viewability and Fraud Detection Fake impressions and clicks mislead campaign analytical data and prevent marketers from adopting their strategies correctly while also decreasing ROI. Does SmartHub look like the right solution to you?

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Automatad Inc.

NOVEMBER 23, 2023

The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. The list is below.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digital Remedy

MARCH 7, 2023

In doing so, you’ll be able to improve your targeting and increase the chance at an improved overall ROI based on data that keeps on compiling. This approach vs. the blind “let’s throw it all at the wall and see what sticks” angle helps maximize your budget and see the results in your ROI. uptick expected in 2023.

Media 52

Media Demand Side Platform Audience ROI 52

illumin

NOVEMBER 20, 2023

It utilizes automated technology and data-driven insights to optimize real-time ad placements. Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. Programmatic advertising has revolutionized the media buying process. The final stage of media buys is evaluation.

Media 52

Media Conversion Rate Audience Click Through Rate 52

VideoWeek

JUNE 21, 2024

The Trade Desk Threatens to Shut Off Access to Yahoo Videos The Trade Desk, a demand-side platform (DSP), has told buyers it will no longer monetise Yahoo’s video, accusing the publisher of mislabelling its inventory. Previously owned by Advantage Solutions, Jun Group delivers video and display ads into mobile games.

Ad Tech 52

Ad Tech Retail Audience Media 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Paid search ads appear as the top results on search engines. Social media advertising does not need substantial budgets.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Smart-Hub

DECEMBER 18, 2023

Instead, they purchase an audience, meaning that their ads are delivered exactly to those users who are likely to get interested in their products or services. Since real time bidding process allows precise targeting, the conversion rate and income will increase, as well as the ROI of the ads.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The Trade Desk did not comment. For fashion brand Gap however, the reverse is true.

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

FEBRUARY 16, 2024

The commercial broadcaster also announced plans to invest in data and ad tech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. and also boosted by the broadcasting of the Rugby World Cup in September and October,” the company said.

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

APRIL 26, 2023

” The other side of the frequency capping coin is that sometimes advertisers grapple with reaching viewers a sufficient number of times. A study published by ad tech firm Innovid in 2021 that tracked 36 connected TV ad campaigns found that 85% of households were only shown a given ad one or two times during a campaign.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. In other words, RTB is always programmatic because it is an algorithmic auction.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 Within this, linear TV accounts for 46.6

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. The result was up from the previous study where ROI was €5.6.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Ad Monsters

NOVEMBER 28, 2024

Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. Today’s digital landscape demands much more. AI is poised to reshape programmatic advertising, enabling new levels of efficiency, performance and ROI.

Advertising 105

Advertising Demand Side Platform Audience ROI 105

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. The Week in Tech tvScientific Raises $25.5 million Series B funding round.

Marketing 52

Marketing Ad Tech ROI Retail 52