Ad Monsters

MARCH 27, 2024

Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant. For example, Origin’s executives noted that although initial figures suggested a $15 million increase in ad revenue on Friday, it likely only amounts to around $600 at the accurate CPMs. .”

Ad Server 120

Ad Server Demand Side Platform Verification services CPM 120

Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. How to measure the success of programmatic mobile ads?

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. For example, some DCOs offer solutions to create dynamic ads with layered features like videos, maps and carousel galleries. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52