Ad Tech Demand Side Platform Viewability 
Martech
AUGUST 5, 2024
Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users. The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement.
The Ad Tech Blog
JULY 10, 2024
In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. The DSP uses algorithms and data analytics to determine the best ad placements based on user behavior and preferences.
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Martech
DECEMBER 5, 2023
of every dollar that enters a demand-side platform (DSP) reaches a consumer. goes toward fees to ad-tech intermediaries. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. Where does it go? Another $0.35
PubMatic
FEBRUARY 1, 2023
Sell-side targeting has emerged as a privacy-safe tactic—and it will continue to help brands stay ahead of operational- and performance-related changes. There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer.
Digiday
OCTOBER 25, 2022
When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.
Digiday
JULY 24, 2022
Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces. They seem to be doing fine on their own, especially as they get better at running ad arbitrage businesses at scale.
InMobi
SEPTEMBER 11, 2019
When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space.
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