Ad Tech Display Advertising Machine Learning 
illumin
SEPTEMBER 19, 2024
This methodology of planning and automating ad buying is effective for advertisers and brands irrespective of size since it does away with the “hit or miss” results of traditional display advertising campaigns. Algorithms also help advertisers better understand the best way to spend their ad money.
The Ad Tech Blog
JULY 6, 2024
Importance of Feature Engineering Feature engineering is the process of using domain knowledge to create features that make machine learning algorithms work better. Effective feature engineering can significantly enhance the performance of RTB systems, leading to better ad placements and higher returns on investment.
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The Ad Tech Blog
JUNE 25, 2024
Future of Geofencing Mobile Ads The future of geofencing mobile ads looks promising, with several trends and advancements expected to shape the industry. Integration with Augmented Reality (AR): Geofencing will integrate with AR to create immersive and interactive ad experiences, engaging users in new and exciting ways.
Martech
FEBRUARY 19, 2022
Call analytics platforms use AI- and machine learning-based speech analytics and natural language processing to provide robust insights into call quality, particularly around caller sentiment, tone and intent. Can we successfully integrate a call analytics system with our existing martech or ad tech systems?
Monetize More
JANUARY 18, 2023
As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.
Adtelligent
JULY 19, 2022
Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Lead form ads in search. Lead form ads are ad extensions that appear next to the ad text but are not a part of it. Display advertising.
Monetize More
MARCH 2, 2023
Most companies or advertisers who have tried to market a product or service online will be familiar with that term. Advertising via Facebook or Google AdWords is a good example of PPC. An advertiser does not have to buy ad inventory in bulk and risk wasting money on untargeted or irrelevant website visitors.
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