Ad Tech Daily

MARCH 6, 2023

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. — Sam’s Club®, a division of Walmart Inc.

Retargeting 109

Retargeting Display Advertising Ad Tech Advertising 109

illumin

SEPTEMBER 19, 2024

This methodology of planning and automating ad buying is effective for advertisers and brands irrespective of size since it does away with the “hit or miss” results of traditional display advertising campaigns. Algorithms also help advertisers better understand the best way to spend their ad money.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Yahoo Ad Tech. Epom Apps 10. Leadbolt 12. Media.net 17.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Clearcode

MAY 10, 2023

This is very different from what we see in traditional competitors in the space who tend to focus on finding a specific number of users for retargeting in a safe and compliant way. The more exciting use cases are the ones that involve data science, especially in advertising. For us, that’s not the most exciting use case.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52