Ad Monsters

APRIL 15, 2025

Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page. Im the trader of the ads, he said. Liu didnt know hed end up in ad tech. That usually gets a Whoa, thats actually kind of cool.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

Ad Monsters

MAY 17, 2023

While working in the digital media and ad tech industry, Gupta noticed a problem that wasn’t being addressed and was hindering progress. When U of Digital was founded in 2018, it was focused on specific areas of the industry, namely the areas where Gupta had previous experience, like sales teams at ad tech companies.

Education 97

Education Conversion Ad Tech Shipping 97

Ad Monsters

AUGUST 21, 2024

Remember, “the ad tech ecosystem was never built for privacy,” according to Jamie Barnard, CEO of Compliant. ” Publishers must not only comply but also strive to educate their teams and stakeholders about the importance of compliance. Be willing to adapt your strategies on the fly.

Ad Tech 88

Ad Tech Education Machine Learning Cookies 88

Ad Monsters

APRIL 11, 2023

We talked to Jamie about running an all-women legal team at Mediavine and how she strives to promote diversity daily. Yakira Young: A small percentage of women run in-house counsel at tech companies. That percentage is even smaller for ad tech! JL: Mediavine really celebrates innovation, as evidenced by their ad tech.

Ad Tech 97

Ad Tech Education GDPR Ad Space 97

Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. There is an outcry for Asian representation across many industries. Google Privacy Sandbox).

Ad Tech 98

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Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Ad Monsters

NOVEMBER 11, 2022

Stakeholders can employ group approaches like creative problem-solving and team-building training — check out what the Creative Education Foundation * and Forbes have to say about these. The post Change Management: A Personal & Organizational Approach for Ad Tech appeared first on AdMonsters.

Ad Tech 98

Ad Tech Communications Education Ad Ops 98

Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Seasoned Ad Tech Veteran.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Ad Monsters

APRIL 8, 2025

Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. AB: Ive often heard other ad ops professionals say other departments like sales and product teams dont always fully understand what ad ops does.

Ad Ops 106

Ad Ops Ad Server Audience Education 106

illumin

NOVEMBER 12, 2024

Family Educational Rights and Privacy Act (FERPA) : This act ensures the privacy of student’s education records Gramm Leach Bliley Act (GLBA) : This act regulates how personal information can be collected by financial institutions like banks. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started!

Advertising 98

Advertising Pop-Up Education CPA 98

Ad Monsters

MARCH 4, 2025

Chegg, an online education company, filed a lawsuit against Google , arguing that AI Overviews have decimated its referral traffic and could ultimately erode the internet as we know it. No doubt some solutions will come from the digital ad tech industry. But generative AI is upending that balance.

Education 105

Education Ad Tech Audience Media 105

Ad Monsters

OCTOBER 14, 2022

We chatted with five Hispanic ad tech professionals working to help increase minority-owned ad spend. Challenges Hispanic/Latino Media Face With Ad Spend. ” The post 5 Ad Tech Professionals Provide Solutions to Pump Up Hispanic Ad Spend appeared first on AdMonsters.

Ad Tech 98

Ad Tech Audience Agency Media 98

The Ad Tech Blog

JULY 11, 2024

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Ad tech companies can use it to create effective ad-targeting models.

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

The Ad Tech Blog

JULY 12, 2024

Applications in Ad-Tech AI Advertising In the ad-tech AI advertising industry, consumer behavior modeling is used to optimize real-time bidding, personalize ad content, and improve programmatic advertising. Additionally, these insights help in reducing ad spend wastage and improving overall campaign effectiveness.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech GDPR 130

VideoWeek

MARCH 26, 2025

Which ad tech vendors are delivering the most value to your business? Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers.

Education 59

Education Cookies Ad Tech Media 59

Ad Tech Daily

MARCH 22, 2023

The hands-on educational event will feature diverse podcast authorities […] The post iHeartPodcast Network Announces First-Ever Influencer Summit Bringing Today’s Leading Creators and Brands Together to Discuss the Future of Podcast Advertising appeared first on Ad Tech Daily.

Advertising 98

Advertising Education Ad Tech Marketing 98

Digiday

AUGUST 7, 2023

perspective on privacy regulation from the inside — and for the government regulator to get a peek under the hood of the ad industry from an insider whose experienced spanned brand side at Volkswagen and Samsung, agency side at Essence and Digitas and ad tech side at Neustar. Continue reading this article on digiday.com.

Education 69

Education Advertising Ad Tech Agency 69

The Ad Tech Blog

JUNE 1, 2024

They can process vast amounts of data in real time, providing insights that are used to continuously optimize ad campaigns. Can AI-driven personalization be integrated with existing ad tech? Yes, AI-driven personalization can be integrated with existing ad tech systems, such as DSPs and CRM platforms. Ad Tech did.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

The Ad Tech Blog

NOVEMBER 23, 2022

They are obviously different people, with different levels of financial education, in different countries. I’ve known consultants living in California that will only expose themselves to equity for a small percentage reduction in their fees. Their reason is not to have enough control over the company’s direction.

Education 203

Education 203

The Ad Tech Blog

JULY 17, 2024

Challenges in Ad Tech: Privacy Concerns Data Privacy in Advertising In the advertising technology (ad tech) industry, data privacy is a significant concern. Companies collect vast amounts of user data to deliver personalized ads. This risk is particularly high in ad tech, where user data is highly valuable.

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Healthcare Machine Learning Finance Ad Tech 130

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

The Ad Tech Blog

APRIL 27, 2024

Challenges in Ad Tech AI Advertising Complexity in User Data Integration Integrating user data from diverse platforms presents significant challenges in ad tech. Adapting to Rapidly Changing Technologies The fast pace of technological advancements in ad tech poses another challenge.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

The Ad Tech Blog

AUGUST 19, 2023

In some cases, homemade bot farms connect multiple phones to click on surveys and ads, earning money with minimal effort. Educate Yourself : Understanding click farms and how they operate is the first step to combating their influence. Practical Guide: What Can You Do? Be aware of where your clicks are coming from and why.

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Ad Click Education Media Marketing 243

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Is federated learning the ultimate solution for privacy in ad tech?

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

The Ad Tech Blog

OCTOBER 2, 2024

Graph Neural Networks (GNNs) are revolutionizing Real-Time Bidding (RTB) systems in the ad tech industry. This analysis enables RTB systems to deliver more relevant ads to users, improving the overall effectiveness of advertising campaigns. User Privacy Maintaining user privacy is a critical concern in the ad tech industry.

Ad Tech 130

Ad Tech Advertising Education Impressions 130

Ad Monsters

JANUARY 11, 2024

From pandemic revenue and personnel losses , to big tech devaluing news, to brand safety blocklists and the MFA site reformation blocking revenue, to hedge funds gutting local newsrooms , to copyright battles with generative AI, it hasn’t been an easy journey. It provides education to the public about the world and local events.

Advertising 104

Advertising Ad Tech Education Audience 104

Exchange Wire

APRIL 24, 2023

The post Standardise, Optimise, Educate: How to Tackle Advertising’s Environmental Impact appeared first on ExchangeWire.com. The advertising industry is no exception, with firms from across the sphere urging for greater action to be taken to tackle the negative impact [.]

Education 52

Education Advertising Ad Tech 52

The Ad Tech Blog

SEPTEMBER 4, 2024

This article explores strategies to achieve these goals, particularly for individuals in leadership roles within the ad tech sector. In the ad tech sector, where innovation and quick adaptation are key, building trust and accountability can significantly impact a company’s success.

Communications 130

Communications Ad Tech Education 130

The Ad Tech Blog

JUNE 21, 2023

Although educating yourself on UX design is crucial, I urge you not to get seduced by the urge to innovate in this realm. It’s all too easy to let the glitter of newness distract you from the true focus of your product.

Education 203

Education 203

Ad Monsters

JULY 26, 2024

In this lively session , Meron spills the beans on her career journey and the challenges of the ad tech ecosystem. Tune in to gain invaluable perspectives on the intersection of ad tech and journalism. Her mission is clear: to combat the bloated ad tech ecosystem and ensure the news survives and thrives.

Ad Tech 105

Ad Tech Education Ad network Media 105

VideoWeek

FEBRUARY 19, 2025

But the data also shows that progress is stalling in some areas, as issues around standardisation, education, and transparency continue. A lack of industry standards, lack of education, and lack of transparency are the three biggest challenges. Thirty-two percent agreed, 22 percent disagreed, while 46 percent were neutral.

Education 52

Education Cookies Ad Tech Advertising 52

The Ad Tech Blog

JUNE 28, 2024

Real-time data processing is crucial for dynamic bidding in the ad tech industry. This article explores the key aspects of real-time data stream processing, its challenges, and solutions, providing insights for CTOs, software development managers, and product managers in ad tech startups and medium-sized companies.

Machine Learning 130

Machine Learning Ad Tech Conversion Rate Education 130

Digiday

FEBRUARY 11, 2024

As evidenced in the IAB Tech Lab detailing its members’ grievances, the APIs and accompanying proposals listed in Google’s Privacy Sandbox represent the most deep-rooted disruption in ad tech in recent years.

Education 96

Education Ad Tech Media Marketing 96

Ad Monsters

AUGUST 23, 2024

The conference started with a bang when Claire Atkin, CEO of Check My Ads, took the stage. Atkin emphasized that the ad tech industry must embrace a new era of accountability and transparency. This brings us back to that black box in ad tech — everyone is doing something, but no one knows what anyone else is actually up to.

Ad Ops 105

Ad Ops Ad Tech Education Audience 105

VideoWeek

APRIL 8, 2025

When Canadian ad tech business StackAdapt announced earlier this year that it had closed a $235 million equity funding round led by Teachers Venture Growth, the news picked up a lot of attention thanks in part to the size of the figure. Obviously AI of one sort or another is present in a wide range of ad tech solutions.

Ad Tech 52

Ad Tech Demand Side Platform Machine Learning Healthcare 52

The Ad Tech Blog

JULY 18, 2024

AI bias in advertising is a significant concern in the ad-tech industry. The Challenge of Bias in AI-Driven Advertising Identifying the Problem AI bias in advertising is a significant challenge in the ad-tech industry. Diverse training data is crucial for reducing bias. Bloomberg – Are you a robot? –

Advertising 130

Advertising Conversion Rate Ad Tech Audience 130

Exchange Wire

JULY 5, 2023

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has today (July 5th, 2023) appointed Lucy Zakrzewska as the new senior director of publisher & ad tech partnerships in the UK, to educate and consult companies at [.]

Ad Tech 40

Ad Tech Education Advertising 40