Ad Monsters

MARCH 8, 2024

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. Sivan Tafla , CEO, Oraki.

Ad Tech 128

Ad Tech Marketing Electronics Advertising 128

Adweek

FEBRUARY 4, 2025

Havas is acquiring a commerce agency that bought some of the first ads for consumer electronics brands to run on Amazon. The French agency holding company has agreed to buy the commerce agency Channel Bakers in an effort to grow its retail media expertise. Financial terms of the deal were not disclosed. Channel Bakers is.

Retail 208

Retail Agency Media Electronics 208

The Ad Tech Blog

DECEMBER 28, 2022

Electronic products can be designed in one place and manufactured in another. Software products are a different story. The design and development process could happen in multiple locations, at the same time, or asynchronously.

Electronics 203

Electronics Manufacturing 203

Digiday

AUGUST 6, 2024

As Electronic Arts continues its push into advertising, the launch of “EA Sports College Football 25” represents a chance for the publisher to flex its inventory — and Discover is taking advantage.

Electronics 95

Electronics Advertising Ad Tech Media 95

More About Advertising

AUGUST 4, 2020

Digital marketing involves using electronic media as a tool to reach a larger market base. Any form of marketing you see or receive through the internet, whether on your phone, laptop, or other electronic device, is part of the ever-evolving.

Electronics 140

Electronics Marketing Media Ad Tech 140

The Ad Tech Blog

JULY 11, 2024

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Ad tech companies can use it to create effective ad-targeting models.

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

Digiday

OCTOBER 12, 2023

“We wanted to be able to control all of our [ad serving] data to have that level of transparency to be able to understand what’s happening across the different GEOs where we’re investing our marketing dollars,” said Rick Corteville, executive lead for Lenovo’s global media center of excellence.

Ad Server 97

Ad Server Ad Tech Electronics Agency 97

The Ad Tech Blog

MARCH 11, 2024

Digital health technologies must comply with HIPAA’s Privacy Rule, which requires the safeguarding of Protected Health Information (PHI) , and the Security Rule , which sets standards for the secure electronic transmission of PHI. How does the Privacy Rule impact digital health startups?

Electronics 130

Electronics 130

The Ad Tech Blog

MARCH 15, 2024

Digital health startups must adhere to several key HIPAA requirements, including ensuring the confidentiality , integrity , and availability of all electronically protected health information they handle. What are the key HIPAA requirements for digital health startups?

Electronics 130

Electronics 130

The Ad Tech Blog

MARCH 14, 2024

Tech entrepreneurs must implement strong data protection and privacy practices to comply with the Health Insurance Portability and Accountability Act ( HIPAA ). How can tech startups conduct effective risk assessments for HIPAA compliance?

Electronics 130

Electronics 130

The Ad Tech Blog

MARCH 13, 2024

Actions that can lead to HIPAA penalties include failing to protect electronic personal health information ( ePHI ), improper disposal of patient records, unauthorized disclosure of ePHI, and lack of patient access to their own health records. The highest fines are for willful neglect without an attempt to correct the violation.

Electronics 130

Electronics 130

InMobi

DECEMBER 17, 2019

When it comes to complying with the CCPA, ad tech vendors and their digital advertising partners need to be fully aware of what the law presently entails and what they need to do in order to comply with the new regulation. CCPA Compliance and Ad Tech Companies Who must comply with CCPA?

Ad Tech 52

Ad Tech GDPR Electronics Audience 52

The Ad Tech Blog

MARCH 10, 2024

For tech entrepreneurs, this means creating digital health applications that not only enhance patient care but also rigorously protect patient data: What is HIPAA? Why Compliance Matters ? Frequently Asked Questions About HIPAA in Digital Health How does HIPAA define a “covered entity”? – Yes, but with conditions.

Healthcare 130

Healthcare Electronics Machine Learning 130

Ad Monsters

FEBRUARY 24, 2025

The plaintiffs are a diverse group, including students , consumer rights groups, federal employees and labor unions, state attorneys general, and privacy advocacy groups such as the lawsuit filed by the Electronic Frontier Foundation. The Federal Privacy Act of 1974: A Law Ignored?

Agency 57

Agency Electronics Education Ad Tech 57

illumin

APRIL 23, 2024

By the time this ad was released in 2022, the brand had already integrated more than 9 million kilograms of recycled electronics into its new products. YouTube – Non-funigble Planet YouTube says “There’s nothing more valuable in the world than the world itself” and works to prove it in this ad for Earth Day 2022.

Entertainment 111

Entertainment Electronics Education Ad Tech 111

illumin

DECEMBER 11, 2023

These messages were known at the time as electronic mail messages. This solidified email as a new communication stream, and one marketers were keen to take advantage of. “Electronic mail message” started to become an outmoded phrase as time went on and in 1982 the phrase “email” took its place. Follow @illuminHQ

Electronics 95

Electronics Marketing ROI Communications 95

Digiday

APRIL 2, 2024

The growth of digital advertising and its colossal energy consumption — from data centers to servers, from transmission networks to electronic devices — contributes significantly to carbon emissions. According to Ad Net Zero, a U.K.-based

Electronics 61

Electronics Ad Tech Agency Media 61

The Ad Tech Blog

MARCH 2, 2024

By implementing comprehensive security programs that include physical, electronic, and procedural safeguards tailored to the startup’s size and complexity. This includes any information obtained by a financial institution that can identify a consumer, such as names, addresses, income details, and social security numbers, among others.

Electronics 130

Electronics Education Communications 130

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems.

Healthcare 117

Healthcare Marketing Cookies Electronics 117

VideoWeek

AUGUST 2, 2022

The two companies say the aim of the new joint venture is to “establish existing technologies for addressable TV based on open standards, such as HbbTV, on the European market” The initiative will offer “central technical solutions to consumer electronics manufacturers and broadcasters to make interactive services on Smart TVs more (..)

Manufacturing 116

Manufacturing Entertainment Electronics Advertising 116

Digital Ad Blog

FEBRUARY 11, 2025

For instance, an e-commerce retailer selling consumer electronics can automatically adjust pricing when a competitor lowers its rates or launches a promotional campaign. By continuously adjusting prices based on competitor behavior, demand fluctuations, and external market conditions, companies can optimize revenue streams.

Machine Learning 52

Machine Learning Marketing Electronics Retail 52

VideoWeek

JULY 19, 2024

& Global Best Use of AI T&Pm Papercup Technology Best CTV App Innovation Sabio & SabioTV Publica by IAS LG Electronics Inc. Best CTV Ad Tech Innovation MiQ Wurl Publica by IAS Broadpeak OpenX Best Video Ad Tech Innovation TargetVideo Sportradar Publica by IAS Onyx by Outbrain Bonnier News Virtual Minds GmbH EX.CO

Ad Server 59

Ad Server Electronics Ad Tech Video Ads 59

Martech Series

FEBRUARY 23, 2023

Supporting all retail verticals—including consumer packaged goods, consumer electronics as well as apparel and beauty—InMobi Commerce helps retailers successfully capitalize on the growing retail media market opportunity.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

illumin

OCTOBER 17, 2024

These electronic mail messages quickly became email as we know it today. Electronic mail message” became an outmoded term by 1982 and the term “email” swept in to take its place. With Robert’s system users could list, select, forward, and reply to received messages. Follow @illuminHQ

Marketing 59

Marketing Electronics Communications ROI 59

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. Marketers reported using reach as a KPI the most: CPG, Telecom, Consumer Electronics, and B2B. For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs.

Viewability 101

Viewability Advertising Impressions Cookies 101

MNTN

JUNE 3, 2022

Report: Viewers Prefer Connected TV Ads to Traditional Ones – Ads may be more relevant to viewers if they’re watching on a smart or connected device, according to a report from healthcare ad tech firm DeepIntent.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

InMobi

JANUARY 10, 2018

InMobi was the official Ad Tech partner in the 6th year of this landmark event of Harbolnas 2017. As the official ad tech partner, InMobi helped advertisers reach more than 23 million users between Dec 11 and 12 with the use of compelling ad formats such as video and carousel.

Electronics 52

Electronics Ad Tech Fashion ROI 52

More About Advertising

DECEMBER 17, 2021

A native New Yorker, Lyons has worked in creative tech since graduating with a degree in painting and electronic media in 1998, including 12 years on and off at R/GA. Sean Lyons became CEO of R/GA in 2019, when he took over from the agency’s founder, Bob Greenberg. What is Christmas in New York looking.

Electronics 59

Electronics Agency Media Advertising 59

Digiday

MAY 25, 2022

Meanwhile, a number of industry luminaries, including Christian Muche (one of the architects of Dmexco, arguably the international trade show for ad tech), want to etch another date in adland’s collective calendar with a planned marketing conference to be hosted in Miami, Florida, during April next year.

Marketing 69

Marketing Ad Tech Electronics Education 69

VideoWeek

SEPTEMBER 2, 2022

“We are thrilled to recognise the massive growth we’ve achieved so far across 24 countries and over 1,600 channels globally,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. The Week in Tech. Synchronized Brings Smart Ad Breaks to TF1.

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. This could range from food and beverages to electronics, software, or hosting services. How it works?

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

VideoWeek

MARCH 9, 2023

Earlier this year, Netflix co-CEO Ted Sarandos said his company is “keeping an eye” on the growth of free ad-supported streaming TV services, but suggested that the streaming service has a lot on its plate right now and is unlikely to invest in a FAST service in the near future.

Audience 116

Audience Electronics Impressions Advertising 116

More About Advertising

JANUARY 7, 2019

Apple doesn’t usually appear at the Consumer Electronics Show in Las Vegas but it’s taken a leaf out of. Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can no longer justify its stellar market rating – although it still makes mind-boggling amounts of money.

Electronics 49

Electronics Marketing Ad Tech Finance 49

Digiday

FEBRUARY 13, 2023

For example, Facebook’s Cambridge Analytica scandal from just a few years ago sparked new data privacy debates over who should and shouldn’t have access to user data across social networks and the broader ad-tech ecosystem. He added that there are other concerns related to privacy, intellectual property rights and hate speech. “I

Machine Learning 69

Machine Learning Electronics Ad Tech Marketing 69

Digiday

FEBRUARY 14, 2023

They also showed heavy investment in ad tech innovations, the top-performing category by a landslide. This year’s most-entered category was Best Ad Tech Innovation, in which one finalist’s project is striving to make a difference in the DEI space. All of this led to an increase in year-over-year sales for Motel 6.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

TechCrunch Ads

JANUARY 25, 2023

Amid declining ad revenue and advertiser exits , Twitter announced today that it has teamed up with ad-tech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad is placed around inappropriate content. The program, available first for U.S.-based

Advertising 84

Advertising Electronics Conversion Ad Tech 84

VideoWeek

FEBRUARY 20, 2024

Walmart is no stranger to the TV device business, selling its own brand of consumer electronics called Onn. And last year the retail giant partnered with ad tech firm Innovid to bring personalised CTV ads to the Walmart DSP.

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59