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Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Ad tech companies can use it to create effective ad-targeting models.

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Weekly Roundup: AdTech Trends, Project Bernanke, Browser Updates, GDPR, and More

Automatad Inc.

Congress urged to create a national standard for privacy by ad industry and business groups. Google Analytics might be violating the GDPR according to the Austrian DSB. Ad-supported Media Share in 2022. Despite soaring ad spending, ad-supported media’s share in total consumer time declined to its lowest ever in 2021.

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What You Need to Know About CCPA: Ad Tech Edition

InMobi

When it comes to complying with the CCPA, ad tech vendors and their digital advertising partners need to be fully aware of what the law presently entails and what they need to do in order to comply with the new regulation. CCPA vs. GDPR In many key ways, CCPA and GDPR cover similar territory.

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The Problems With Behavioral Targeting

Brid.tv

First, legislative action in many parts of the world, such as GDPR in the EU, is making it more difficult for marketers to collect sufficient relevant data. As a result, not only did New York Times International not lose any money in the process, but it actually increased its ad revenue. This is taking place for a number of reasons.

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EU Ruling Restricts Meta’s Access to User Data, Ability to Run Personalised Ads

VideoWeek

Meanwhile the European Commission has threatened Google with an antitrust fine exceeding €1 billion over anticompetitive practices in its ad tech business. “Ultimately this is a positive step for the digital ad industry as it levels the playing field across all publishers,” says TPA’s Blodwell.

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The WIR: Smart Fridges Used in CTV Fraud Scheme, TikTok Expands its CTV Efforts, and TF1 and M6 Prepare Concessions for Planned Merger

VideoWeek

The Irish Council for Civil Liberties (ICCL) has started a class action lawsuit against Oracle, the ad tech giant that counts Moat, Cerner and Grapeshot among its recent acquisitions. Zatko is due to appear before the Senate Judiciary Committee next month. ICCL Launches Class Action Against Oracle.

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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. Read on VideoWeek.

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