Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

Ad Tech 105

Ad Tech Media Agency Audience 105

illumin

NOVEMBER 21, 2024

as mentioned, the average total spending on gifts, entertainment, and travel combined is expected to rise by 13% (an average total of $1,853). While gifts and entertainment are steady sources of spending during the holidays, travel is making a huge comeback. Travel takes flight Travel is taking over holiday budgets in 2024.

Retail 105

Retail Food Entertainment Ad Tech 105

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . Ad spend growth is one of many development areas we can expect. CTV Growth is Happening Quicker Than Other Channels.

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Ad Monsters

JANUARY 30, 2024

Now that the entertainment industry strike is behind us, streaming platforms are full-steam ahead in producing high-quality and original content to gain eyeballs – and market share. SS: Consumers say that if they pay for a subscription, they shouldn’t see ads.

Ad Tech 111

Ad Tech Audience Advertising Entertainment 111

Ad Monsters

FEBRUARY 22, 2023

This greatly added to the cost of doing business (not an ad tech tax per se), and thus programmatic was neither automatic, simple nor cheap. For the web — journalism, entertainment and much more — to succeed, we need a basic currency of targeting and measuring campaigns across the web.

Ad Tech 98

Ad Tech Ad network Audience Manufacturing 98

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4 WARC Forecasts 10.5

Ad Tech 98

Ad Tech Cookies Agency Media 98

Ad Tech Daily

MARCH 9, 2023

(NASDAQ: VERI), creator of aiWARE™, and a leader in enterprise AI software and services, today announced that Audacy, a leading multi-platform audio content and entertainment company, is now leveraging Veritone Attribute.

Advertising 111

Advertising Entertainment Ad Tech Media 111

Digiday

NOVEMBER 30, 2022

Investors may be few and far between in ad tech these days, but that doesn’t mean the same can be said for deals. Ad filtering firm Eyeo doubled down on that most surest of business models — a two-sided marketplace — when it bought a business that helps publishers recover revenue lost through ad blocking a few weeks back.

Ad Tech 69

Ad Tech Marketing Affiliates Entertainment 69

VideoWeek

MARCH 28, 2023

1 today announced it is sharpening its focus on its entertainment business, which encompasses its traditional TV business, its streaming efforts, and its production studios Seven.One Studios. ” Joyn in the spotlight But while ProSieben is keeping faith with entertainment, it’s not just business as usual for the broadcaster. .

Entertainment 52

Entertainment Media Audience Advertising 52

Digiday

MAY 3, 2023

Key details: AI is the new buzzword in ad tech Measurement and identity need to be “stitched by the hip” Spanish-language CTV offerings get the spotlight The BBC returned to the NewFronts stage for the first time in two years. ” The new buzzword AI is officially the new ad tech buzzword.

Ad Tech 69

Ad Tech Media Machine Learning Audience 69

VideoWeek

FEBRUARY 24, 2025

This includes improving the streaming services algorithmic recommendation engine in order to drive usage and reduce churn, as well as upgrading the platforms ad tech – something Netflix has also been working on, announcing clean room partnerships with Snowflake, LiveRamp and InfoSum last year, alongside building its own ad tech in-house.

Non-Profit 52

Non-Profit Ad Tech Media Entertainment 52

Digiday

OCTOBER 23, 2024

DPG Media will stop selling ads for its news and entertainment apps in the open market of programmatic auctions, where ad prices fluctuate in real-time like a volatile stock market. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps. Beginning next month (Nov.

Real Estate 83

Real Estate Media Marketing Entertainment 83

illumin

APRIL 23, 2024

In this ad, the company uses celebrities to spread its message and update its customers on the status of its 2030 goal. This ad is great because it leverages entertainment to share meaningful work that has a long-term impact on the brand and the planet. Follow @illuminHQ

Entertainment 111

Entertainment Electronics Education Ad Tech 111

VideoWeek

FEBRUARY 27, 2025

The results close a “transformative year” for Paramount, in which the US entertainment company reached a merger agreement with Hollywood studio Skydance Media. The strategy is reportedly putting Paramount+ on the path to full domestic profitability in 2025, following three consecutive quarters of profitability for the D2C segment.

Entertainment 52

Entertainment Ad Tech Media Advertising 52

Ad Tech Daily

JANUARY 9, 2025

New technologies provide ways to enhance connectivity, entertainment while containing costs, ISG Provider Lens report says STAMFORD, Conn.

Media 52

Media Entertainment Ad Tech Advertising 52

PubMatic

OCTOBER 29, 2024

Overly restrictive policies that limit ad relevance—and, thus, the ability for credible news and entertainment sources to monetize their content—jeopardize a free and informed society. Everyone wants to help create a better internet for the future—regulators, publishers, and ad tech firms alike.

Advertising 52

Advertising Entertainment Cookies Ad Tech 52

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. When you think of TikTok, what’s the first thing that comes to mind? Follow @illuminHQ

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Martech Series

AUGUST 4, 2022

Entravision , a leading global advertising, media and ad-tech solutions company, announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.

Marketing 92

Marketing Ad Tech MarTech Entertainment 92

Ad Monsters

APRIL 11, 2024

Want’s diverse background spans across e-commerce, social media, entertainment, and gaming. Charting a Data-Driven Path in Ad Tech and Betting Madeleine Want’s career path led her through various roles in Australia, Berlin, and New York before becoming VP of Data at Fanatics.

Ad Tech 105

Ad Tech eCommerce Education Entertainment 105

VideoWeek

AUGUST 2, 2022

German broadcasters Seven.One Entertainment Group, a subsidiary of ProSiebenSat.1, Thus RTL and Seven.One entertainment say they will create a “technical bridge” which will make it easier for broadcasters to connect their new addressable TV ad offerings with these open specifications.

Manufacturing 116

Manufacturing Entertainment Electronics Advertising 116

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Ad Tech Daily

JANUARY 8, 2025

A veteran media, sports and entertainment executive and Liberty Media board member, Chang will join Executive Committee of board with John Malone, Dob Bennett and Chase Carey ENGLEWOOD, Colo. 50 Most […] The post Liberty Media Names Derek Chang as President and Chief Executive Officer appeared first on Ad Tech Daily. .

Media 52

Media Ad Tech Entertainment 52

The Ad Tech Blog

MAY 31, 2024

Gamified AR experiences engage users by incorporating brand-related games that offer entertainment while subtly promoting the product or service. Interactive print ads represent another innovative use of AR. By interacting with a 3D model of the product, consumers gain a deeper understanding of its use and functionality.

Education 130

Education Entertainment Fashion Retail 130

Martech Series

JULY 6, 2022

Kaminsky brings over ten years of professional experience in business development, strategic partnerships and sales within the ad tech and digital publishing spheres. He has focused much of his development effort in his career to date in verticals such as gaming, entertainment, tech, automotive and sports.

Entertainment 89

Entertainment Cookies Ad Tech MarTech 89

Ad Monsters

AUGUST 2, 2022

Tactics that will help the ad tech industry adjust and flourish through the new privacy regulations. . “I A lot of people in the entertainment business come to LA and want to get a job working in one of the big talent agencies,” says Killion. All the Way Up” to Complex.

Entertainment 105

Entertainment Audience Fashion eCommerce 105

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

VideoWeek

MARCH 26, 2025

Which ad tech vendors are delivering the most value to your business? Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers.

Education 59

Education Cookies Ad Tech Media 59

illumin

APRIL 9, 2024

While product features are important, they make a streaming ad uninteresting, easily forgettable, and create frustration with the audience. TV-style commercials work because they entertain and engage. Creative ads like this make it obvious why the insurance giant is garnering such success. Follow @illuminHQ

Advertising 105

Advertising Entertainment Audience Ad Tech 105

illumin

MAY 2, 2024

The ads they encounter must be recognizable as yours but differentiated enough that they don’t cause frustration. Creativity works to entertain, engage, and prevent ad fatigue along every touch point in the customer journey. Creativity exemplified – Sparking Ice at the Oscars This ad is simple but effective.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. It joins a growing number of proposed alternatives to tracking consumers with third-party cookies.

Cookies 106

Cookies Entertainment Ad Tech MarTech 106

Ad Tech Daily

JANUARY 15, 2025

Partnership unlocks new inventory for advertisers to deliver personalized, omnichannel experiences across 200 million monthly casino impressions SAN FRANCISCO — LiveRamp(NYSE: RAMP), today announced it is powering the industrys first casino media network forMohegan, a global leader in casino and entertainment destinations.

Media 52

Media Entertainment Ad Tech Impressions 52

VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. The companies will combine their publishing, data, and ad-tech platforms which they say will allow commercial partners to buy ads across their sites with combined audiences.

Ad Tech 59

Ad Tech Agency Media Audience 59

illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. million viewers watching at home.

Pop-Up 105

Pop-Up Entertainment Audience Ad Tech 105

VideoWeek

JULY 13, 2022

Best CTV Ad Tech Innovation – Synamedia with Synamedia Iris. Best Video Ad Tech Innovation – Dynamic Video Captions by Sharethrough. Discovery and RTL, as well as Good-Loop, Discovery+ and Unruly, who entertained clients and friends at their tents with a giddy cocktail of Prosecco and lawn games.

Ad Tech 64

Ad Tech Entertainment Food Video Ads 64

VideoWeek

FEBRUARY 18, 2025

Advertisinghas grown from a small fraction of the mobile ad tech company’s business to the bulk of its revenues, and the firm isnow looking to divest its apps business to focus on advertising. The streaming giant overtook Disney in 2023 and is now worth more than twice as much as the iconic entertainment company.

Entertainment 52

Entertainment Ad Tech Mobile Ads Agency 52

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion.

Ad Tech 52

Ad Tech Media Agency Audience 52

illumin

MAY 16, 2024

A Global Web Index survey from 2020 found that 41% of Gen Zs’ and 34% of millennials ’ primary use of social media is to find “funny or entertaining content.” To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Audience 105

Audience Conversion Entertainment Ad Tech 105