VideoWeek

MAY 24, 2023

The first is around potential consolidation in the ad tech supply chain, particularly around CTV, as major players such as The Trade Desk, PubMatic and Magnite battle it out for share. These two points are separate in nature, but they are connected and they get to the heart of ad tech’s future.

Ad Tech 91

Ad Tech Demand Side Platform Fashion Retail 91

Digiday

FEBRUARY 11, 2024

Consulting experts becomes as crucial as asking a toddler for fashion advice, because in this cookie conundrum, you’re one algorithm hiccup away from a digital face plant. They’ve helped make sense of Google Ads Data Manager (GADM), which is being made available in Google Ads later this year.

Cookies 96

Cookies Fashion Ad Tech Marketing 96

InMobi

DECEMBER 14, 2022

In true 2022 fashion, the ad tech industry has experienced celebrated highs and unprecedented lows. With ad spend down, acquisitions and mergers happening left and right, and privacy changes that upset the very foundations of our industry, many ad tech companies faced a sink or swim moment.

Ad Tech 52

Ad Tech Fashion Marketing 52

The Ad Tech Blog

JUNE 16, 2024

More Information The Psychology of Fast Fashion: Exploring the Complex Emotions that Fast Fashion Evokes in Consumers — The Sustainable Fashion Forum : This article explores the emotional impact of fast fashion on consumers.

Fashion 130

Fashion Audience ROI Media 130

The Ad Tech Blog

JULY 13, 2024

Emotional branding speaks to consumers’ heart: the case of fashion brands | Fashion and Textiles : A study on the impact of emotional branding in the fashion industry. Emotional Branding: What It Is and How to Use It Effectively – crowdspring Blog : Insights into the importance of emotional branding and how to implement it.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. Long-form videos (7-15 minutes) allow for multiple instream ad placements but require more viewer attention.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

The Ad Tech Blog

MAY 31, 2024

For instance, a fashion retailer might use AR to allow customers to try on clothes virtually, thereby providing a clearer idea of the product before purchase. This blend of digital and real elements creates an immersive experience for users, typically accessed through devices such as smartphones or smart glasses.

Education 130

Education Entertainment Fashion Retail 130

Martech Series

JUNE 23, 2022

Attention-based ad tech vendor, , has appointed Jessica Teasdale and Ali Baker as it continues on its rapid growth trajectory, positioning itself at the forefront of the attention space with its meaningful campaign measurement data and insights. Ali says: “I’m delighted to have joined the team at Playground xyz.

Fashion 77

Fashion Cookies Ad Tech MarTech 77

VideoWeek

MAY 17, 2024

Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. The streamer didn’t say whether its own internal ad tech will replace these partnerships or work alongside them. Read more on VideoWeek.

Retail 98

Retail Media Ad Tech Audience 98

Ad Monsters

FEBRUARY 24, 2023

From creating startups to owning one of the largest Black-owned digital networks with Youtube ad sales rights, Rogers has always invested in the Black community and ensured that others benefited from the wealth and resources he acquired. Started From the Bottom Andrew Byrd: How did you start your digital media and tech career?

Media 98

Media Ad Tech Fashion Entertainment 98

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Oxagile has more Ad Tech tricks to help you achieve that.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

FEBRUARY 14, 2023

They also showed heavy investment in ad tech innovations, the top-performing category by a landslide. This year’s most-entered category was Best Ad Tech Innovation, in which one finalist’s project is striving to make a difference in the DEI space. All of this led to an increase in year-over-year sales for Motel 6.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

The Ad Tech Blog

OCTOBER 23, 2024

This trend is particularly relevant in industries such as fashion and beauty, where consumers are looking for products that reflect their personal style and identity. This trend is particularly relevant in industries such as beauty and fashion, where consumers are looking for products that reflect their unique skin tones and identities.

Audience 130

Audience Fashion Communications Marketing 130

More About Advertising

AUGUST 4, 2021

It’s French fashion icon Louis Vuitton’s 200th birthday and the celebrations commence with Louis: The Game, which follows Vivienne, a character who travels through a virtual world unlocking stories about the house’s beginnings while collecting non-fungible tokens — presumably to be exchanged for LV goodies at some point.

Fashion 69

Fashion Advertising Ad Tech 69

Digiday

MARCH 1, 2023

Which is exactly why Enthusiast Gaming brought on agency and ad-tech vet Nick Brien — no stranger to marketing circles — as its new CEO. How do we help them take it to another level where music , fashion, entertainment all come together? You mentioned creators as holding appeal for marketers in this space.

Agency 81

Agency Marketing Ad Tech Entertainment 81

Digiday

MARCH 7, 2023

PinkNews dominated Snapchat, winning Best Snapchat Show for ‘Closet Critic,’ a snappy 3–5-minute weekly show detailing the fashion evolution of Gen Z’s favorite stars and their impact on the world — PinkNews’ answer to a lack of fashion content on Snapchat. You can also download the complete guide here.

Fashion 69

Fashion Ad Server Entertainment Audience 69

The Ad Tech Blog

JUNE 5, 2024

Fashion and beauty brands offer virtual try-ons, allowing consumers to see how a particular makeup look or clothing item would appear on them. Current Applications in Consumer Markets AR technology has been successfully implemented across multiple consumer-facing industries to enhance the shopping experience.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

InMobi

JANUARY 10, 2018

InMobi was the official Ad Tech partner in the 6th year of this landmark event of Harbolnas 2017. As the official ad tech partner, InMobi helped advertisers reach more than 23 million users between Dec 11 and 12 with the use of compelling ad formats such as video and carousel.

Electronics 52

Electronics Ad Tech Fashion ROI 52

Ad Monsters

AUGUST 2, 2022

Tactics that will help the ad tech industry adjust and flourish through the new privacy regulations. . “I Of course, the brand has expanded along with the audience to include categories such as sports, food, fashion, sneakers and others. The constant evolution into new mediums is one of the main cruxs of the brand’s success. .

Entertainment 105

Entertainment Audience Fashion eCommerce 105

Paleo AdTech

DECEMBER 10, 2023

This morphed into a semi-baked idea to develop Facebook apps plus an ad server … until a recruiter connected the quixotic grads with ad tech paladin Brian O’Kelley.

Media 52

Media Non-Profit Ad Tech Ad Server 52

VideoWeek

JANUARY 13, 2023

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets. Saatchi & Saatchi Calls for Government Investment in Creativity.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Digiday

FEBRUARY 23, 2023

However, as ad tech grew more sophisticated — and complex — and the industry shifted toward behavioral targeting, for many advertisers, contextual fell by the wayside. It was a very basic way of understanding what was on the page and then using keywords to target.”

Advertising 90

Advertising Machine Learning Cookies Audience 90

More About Advertising

MARCH 27, 2017

Advertisers are pulling ads wholesale as a few have found themselves adjacent to terrorist videos and other.

Fashion 40

Fashion Media Advertising Ad Tech 40

More About Advertising

NOVEMBER 26, 2024

Out of home specialist agencies have rather gone out of fashion recently, for the holding companies anyway, with WPP’s Kinetic now absorbed into GroupM and Dentsu’s Posterscope retrenching in most parts of the world.

Fashion 52

Fashion Agency Media Advertising 52

InMobi

JULY 17, 2023

Before I was introduced to the ad tech world, I was actually in a completely different industry and had pursued a career as a fashion model for over ten years, straight out of high school. After ten years in the fashion industry, I wanted to transition into a more traditional career path.

Fashion 52

Fashion Demand Side Platform Ad Tech Retail 52

Basis

SEPTEMBER 8, 2022

Here’s what to read from the week of 9/2/22 – 9/8/22 to stay ahead of the curve: The Definitive Guide to What’s In and Out in Ad Tech in 2022 [:03]. It’s NY fashion week in the US, which presents the perfect opportunity to get wise on what’s in vogue.

Marketing 52

Marketing Fashion Ad Tech Media 52

VideoWeek

OCTOBER 11, 2024

The move follows similar expansion into the ads business by US retailers such as Walmart, Instacart and Best Buy, hoping to offer advertisers insights into shopper behaviour. The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Paleo AdTech

DECEMBER 10, 2023

The team assembled enough publisher scale to enlist its first ad customer, Chobani, and from there expanded into fashion and other industries. Their first success was with a blogger who ran a site called FoodGawker , which led to a vertical-focused strategy starting in food.

Native Advertising 52

Native Advertising Fashion Food Ad network 52

Paleo AdTech

OCTOBER 12, 2021

The team assembled enough publisher scale to enlist its first ad customer, Chobani, and from there expanded into fashion and other industries. Their first success was with a blogger who ran a site called FoodGawker , which led to a vertical-focused strategy starting in food.

Native Advertising 52

Native Advertising Fashion Food Ad network 52

illumin

OCTOBER 18, 2018

” Some of our favorite sessions this year were focused around storytelling, data, technology, the ad tech ecosystem, and attention advertising. Good advertising is about continuous adaptation, of creative, to various platforms, in an ongoing fashion. Empower the consumer. LOOKING AHEAD TO ADVERTISING WEEK 2019.

Advertising 60

Advertising Ad Tech Fashion Audience 60

VideoWeek

AUGUST 8, 2022

Our motivation there is to free up as much safe inventory in a trustworthy fashion as possible,” says Pheloung. In Cunningham’s view, there is added business justification for the larger publishers developing tools such as these.

Advertising 118

Advertising Fashion Entertainment Media 118

InMobi

MAY 27, 2020

With a totally separate logo branding and online ad tech platform. ” “Most importantly a big undercurrent for Ad Tech is coming via 5G, as the world will be extremely different for CMOs to execute it. And we can identify these CMOs by looking at the kind of work they are opening in front of us.

Fashion 52

Fashion Ad Tech Cookies Conversion 52

Paleo AdTech

OCTOBER 26, 2021

This morphed into a semi-baked idea to develop Facebook apps plus an ad server … until a recruiter connected the quixotic grads with ad tech paladin Brian O’Kelley.

Media 40

Media Non-Profit Ad Tech Ad Server 40

VideoWeek

JULY 18, 2022

But as with most jargon in ad tech, ‘clean room’ is something of an umbrella term, covering a range of subtly different technologies (or perhaps not so subtly in some cases, as tech companies slap a ‘clean room’ sticker on their products to capitalise on the current interest).

Ad Tech 64

Ad Tech Fashion Cookies Agency 64

VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. Currently available in the “For You” feed on the mobile app, the ads reportedly carry no “ad” or “promoted” label, and redirect users to a third-party site when clicked.

Retail 97

Retail Agency Media Ad Tech 97

YieldBird

JANUARY 22, 2025

We dont want to show ads of our competitors, which is any fast-hand trading. Our mission is to promote second hand, and we definitely dont want any Temu, Shein, and other fast-fashion businesses. Piotr, Wyborcza : Subscription business is connected with quality, so long story short – quality and authenticity are very important.

Advertising 52

Advertising Banner Education Cookies 52