Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. Long-form videos (7-15 minutes) allow for multiple instream ad placements but require more viewer attention.

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VideoWeek

OCTOBER 11, 2024

The move follows similar expansion into the ads business by US retailers such as Walmart, Instacart and Best Buy, hoping to offer advertisers insights into shopper behaviour. The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Read more on VideoWeek.

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Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. This new legal framework disrupted marketing processes across many industries by transforming the very nature of ad tech and the way that website and data management systems are deployed for marketing and sales needs.

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VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. Currently available in the “For You” feed on the mobile app, the ads reportedly carry no “ad” or “promoted” label, and redirect users to a third-party site when clicked.

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Future of Tech Commission reports US citizens to be in support of a robust federal technology policy. Dotdash to combine ad stacks with Meredith and focus on contextual advertising to prepare for a cookieless future.

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Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). With contextual targeting, a smartphone ad goes to a phone review website, and a shoe ad goes to a fashion website.

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PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

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