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Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do nativeadvertising. The team assembled enough publisher scale to enlist its first ad customer, Chobani, and from there expanded into fashion and other industries.
Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do nativeadvertising. The team assembled enough publisher scale to enlist its first ad customer, Chobani, and from there expanded into fashion and other industries.
What NewProgrammatic search advertising platform does is help match an already engaged audience with ads featuring relevant content thanks to direct integrations with top publishers in the e-commerce, fashion, beauty, or travel industry (including search engines, apps, marketplaces, etc.) — all done in brand-safe and cookieless way.
The conference intends to focus on all things affiliate marketing, with special emphasis on Facebook ad tracking, lead generation, eCommerce, and additional sessions on pressing topics such as email marketing, nativeadvertising, or chatbots. The 2022 editions are set to begin as planned. Brandweek When?
According to the Guardian, Netflix advertising partner Microsoft “is understood to have approached UK media agencies, offering a premium price of £50 for reaching 1,000 viewers.” ” Google Could Face €1 Billion EU AdTech Antitrust Fine Next Year. LG Ad Solutions Opens London Office.
Yahoo has been reducing its adtech business since its acquisition by Apollo Global in 2021, and shuttered its sell-side platform in 2023, weeks after the company signed a long-term partnership with Taboola to provide nativeadvertising across Yahoos digital properties.
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