Ad Tech, Fashion and Video Ads

10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

MARCH 12, 2025

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. The key is to offer diverse and engaging quality videos.

Video Ads

Video Ads Header Bidding Viewability Fill rate

The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads

Video Ads Ad Tech Retail GDPR

How to Win a Board Game Full of Ad Ops Burning Challenges

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Oxagile has more Ad Tech tricks to help you achieve that.

Ad Ops

Ad Ops Ad Inventory Ad Tech Demand Side Platform

The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech

Ad Tech Agency Media Audience

22. Michael Provenzano – issuing an Invite (Media) to Google

Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

Media

Media Non-Profit Ad Tech Ad Server

22. Michael Provenzano – issuing an Invite (Media) to Google

Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

Media

Media Non-Profit Ad Tech Ad Server

The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency

VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech

Ad Tech Impressions Media Agency

The WIR: Ofcom Warns of ‘Tipping Point’ for DTT, Disney and Walmart Partner for Closed-Loop Attribution, and WBD Reports a 7 Percent Drop in Ad Sales

VideoWeek

MAY 10, 2024

ShowHeroes Launches New Video Platform ShowHeroes MAX Video ad tech business ShowHeroes this week announced ShowHeroes MAX, a new platform which it says will help produce and monetise digital video content using cookieless technology. The ad tech firm cut its full-year revenue guidance by 3.9

Retail

Retail Ad Tech Media Agency

What are Search Ads and How do they work in 2022?NEW

NewProgrammatic

MARCH 15, 2022

What NewProgrammatic search advertising platform does is help match an already engaged audience with ads featuring relevant content thanks to direct integrations with top publishers in the e-commerce, fashion, beauty, or travel industry (including search engines, apps, marketplaces, etc.) — all done in brand-safe and cookieless way.

Search Advertising

Search Advertising CPC Header Bidding Audience

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. Hires of the Week Madhive Names Jon Kaplan CRO Ad tech company Madhive has announced Jon Kaplan as new Chief Revenue Officer.

Viewability

Viewability Non-Profit Agency Ad Tech

The WIR: Disney Shareholders Sue for Disney+ Deception, VAB Accuses Nielsen of Favouring Amazon, and CNN Picks Mark Thompson as CEO

VideoWeek

SEPTEMBER 1, 2023

Featuring fashion influencer Adeola Patronne, Ready or Not?! Innovid Names Sarah Ripmaster SVP Strategic Accounts Innovid, a CTV ad tech business, has appointed Sarah Ripmaster as SVP Strategic Accounts. Trial Branded Series and Ecommerce Campaign Channel 4 has partnered with cosmetics company e.l.f will air on Channel 4.0,

Entertainment

Entertainment eCommerce Agency Media

The WIR: Nielsen Sues VideoAmp, Publicis Agrees $350 Million Settlement in Opioid Case, and Canal+ Mounts $1.7 Billion Multichoice Bid

VideoWeek

FEBRUARY 2, 2024

The tech giant additionally said it plans to up its investment in AI, raising its capital expenditures to $30-37 billion, $2 billion higher than initially forecast. Dentsu plans to expand the tool to global markets later in 2024.

Retail

Retail Media Cookies Agency

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads

Video Ads Retail Media Ad Tech

A Publisher’s Guide to Programmatic Video Advertising

Brid.tv

OCTOBER 1, 2024

When I first entered the world of digital publishing, programmatic video advertising (and programmatic advertising in general) seemed like an almost impossible learning curve. Video ads are an invaluable source of revenue for publishers, and programmatic makes the entire process of getting that revenue much simpler.

Advertising

Advertising Video Ads Header Bidding Demand Side Platform

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

” Ralph Lauren Says ROI is the Only Limit on Ad Spend Fashion brand Ralph Lauren, like many brands, has been focussing more on measuring the return on investment from its advertising spend, a move which has seen it steadily raise the amount it spends on marketing in recent years. The Week in Tech tvScientific Raises $25.5

Marketing

Marketing Ad Tech ROI Retail

AdTech Trends

10 Tips for Publishers: How to Increase Your Video Ad Revenue

The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

Trending Sources

How to Win a Board Game Full of Ad Ops Burning Challenges

The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

22. Michael Provenzano – issuing an Invite (Media) to Google

22. Michael Provenzano – issuing an Invite (Media) to Google

The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency

The WIR: Ofcom Warns of ‘Tipping Point’ for DTT, Disney and Walmart Partner for Closed-Loop Attribution, and WBD Reports a 7 Percent Drop in Ad Sales

What are Search Ads and How do they work in 2022?NEW

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

The WIR: Disney Shareholders Sue for Disney+ Deception, VAB Accuses Nielsen of Favouring Amazon, and CNN Picks Mark Thompson as CEO

The WIR: Nielsen Sues VideoAmp, Publicis Agrees $350 Million Settlement in Opioid Case, and Canal+ Mounts $1.7 Billion Multichoice Bid

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

A Publisher’s Guide to Programmatic Video Advertising

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

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